video. the new dialtone for business communications
TRANSCRIPT
Mar-11© IDC 1
Welcome to Today’s IDC Webcast
Video: The New Dialtone for Business Communications?
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Video: The New Dialtone for Business Communications?
Melissa Fremeijer
Research Analyst,
EMEA Unified Communications
Mar-11© IDC
Agenda
Market highlights
Videoconferencing adoption in EMEA
Competitive landscape
Future view
Essential guidance
Questions? 3
Mar-11© IDC
Videoconferencing Equipment Market Highlights
4
• Market awareness
• Enhanced compressing techniques, less bandwidth
• Open standards
Technology capabilities,
interoperability
• Cisco/Tandberg, Lifesize/Logitech, Radvision/Aethra
• Collaboration between all types of vendors
Industry consolidation and
collaboration
• From capex to opex model
• TaaS/VaaS
Cloud drives managed and hosted models
Mar-11© IDC
Adoption Trends:Accelerators Driving the Market
5
• Bring down travel costs
• Accelerated time to market
• Cross-cultural collaboration
• Improved relationship with
customer and supply chain
partners
• Responsible energy usage
• Enhanced employee
productivity and satisfaction
• Consumerisation
Mar-11© IDC
The New Normal:Profiling the Mobile Worker
6
Home BasedDesk Based
Office Based
Office Based
Home
Based
Field
Force
International Business
Travellers
International SitesFunctional Profile
Devices
Applications
Voice, CRM, ERP,
messaging, social
network
Access
WiFi, cable, DSL,
Ethernet
Mar-11© IDC
Challenging Factors
7
Supply DemandSupply
Quality
Security
DemandDifferent
generations and
employees
ROI indicators
missing
No use due to
practical
reasons
IT/telephony
integration;
conflicting skill
sets
Interoperability
Mar-11© IDC
Video Part of UC Environment
8
Integrated workflow
applicationsLand, mobile, radio
Team workspace
Documents and files
Calendaring
Video
Audio conferencing
Web conferencing
MobilityVoice
Instant messaging
Presence and status
MessagingJoined by unified interface to
collaborate, communicate and
connect any time, any place,
any where
Mar-11© IDC
Use of Videoconferencing in EMEA
0%
20%
40%
60%
80%
100%
120%
Not using videoconferencing
Plan in 1–2 years
Use videoconferencing
9
• 65% of all companies said they use or
have plans to use videoconferencing
(other than immersive telepresence).
35% of companies have not considered
it or have no plans to use it.
Source: IDC, WAN Manager Survey, August 2010
Mar-11© IDC
Use of Videoconferencingin Western Europe
10
Source: IDC, WAN Manager Survey, August 2010
0% 20% 40% 60%
Use now
Plan to use
Have rejected it or not considered
2010
2009
• In 2009 49% of companies in Western
Europe are using videoconferencing or
planning to use it. In 2010 this increased to
63% of companies that had said they use
or had plans to use videoconferencing.
0% 50% 100%
Use now or plan to use
Have rejected it or not considered
2010
2009
Mar-11© IDC
Implementation Status of Telepresence and Other Videoconferencing
11
Q26. Apart from telepresence, can you tell me if your
organisation is using or planning to use the following
type of videoconferencing?
n = 1,546 (all companies)
Customers most value service/support, performance, pricing and flexibility.
Western Europe:
In 2009 11% of videoconferencingwas managed by a third party. In2010 this increased to 15%.
Source: IDC, WAN Manager Survey, August 2010
Mar-11© IDC
Competitive Landscape
12
Immersive
telepresence
Cisco (Tandberg), Polycom, HP, Teliris
Lifesize, Radvision, Vidyo, Avaya, Alcatel-Lucent, Siemens, Aastra, Mitel,
Shoretel, NEC, Broadsoft and many niche (local) video players
Room-based
videoconferencing
Personal
videoconferencing
Videoconferencing
infrastructureOther
Mar-11© IDC
Future View of the Market
13
• Driving multiple levels of interoperability, reaching more endpoints
Telepresence moves downstream
• From capex to opex model
Managed services for videoconferencing and telepresence
• Search for more killer applications, integration with business processes and social platforms
Specific industry requirements, social media
• More bundled solutions
SMB opportunity
• Mobility explosion will continue, the rise of the tablets
Mobility and virtualisation
• Economic and political landscape, quality of the network
Western Europe versus rest of EMEA
Mar-11© IDC
EMEA Videoconferencing Equipment Forecast, 2009–2014
0.0
0.5
1.0
1.5
2.0
2.5
2009 2010 2011 2012 2013 2014
Videoconferencing revenue ($B)
14
• Total revenue to increase from
$611 million in 2009 to $1.96
billion in 2014.
•Total number of immersive
telepresence rooms/systems to
grow from 1,000+ in 2009 to
more than 6,000 in 2014.
Mar-11© IDC
Impact on the Network
15
Industry will react to this video explosion:
Throw more bandwidth at the problem — good news for infrastructure vendors
Transformation of datacentre environments that support the cloud model
Pressure will increase for vendors to roll out 40/100G sooner rather than later
Improved compression technologies will be
rolled out, but that won't solve the problem either
Network intelligence
Mar-11© IDC
Essential Guidance
16
• -
alue Proposition
— making the right business case
nteroperability and collaboration
— drive video beyond conference rooms
iffuse delivery models
— CPE, managed, hosted
nd-user pursuit
— search for the right segments
hannels are crucial
— fundamental for success
ffer professional services
— necessary to implement the video solution and drive usage rates
Mar-11© IDC
IDC Research
17
• EMEA Videoconferencing Equipment Forecast, 2009–2014
Existing research
• EMEA Videoconferencing Equipment Forecast, 2010–2015
• EMEA Conferencing (Audio/Web/Video) Services Forecast, 2010–2015
Planned in calendar year 2011
• Vendor/service provider competitive analysis
• Direct/indirect channel sales study
• Immediate analysis of key product releases, partnerships, deals and acquisitions (IDC Links)
Upon request/customised
• EMEA WAN Manager Survey
• EMEA Unified Communications Market Forecast
• IDC's European Call Control Forecast
Related research
Mar-11© IDC
Questions
18
For more information on the EMEA Unified Communications CIS and
published research, please visit www.idc.com/telecomandnetworks.
Melissa Fremeijer, Research Analyst
@mfremeijer