video, the transformation effect
TRANSCRIPT
Video, the transformation effect
London, 8th March 2011
European Communications Services
€1b
4,500
60,000 Customers
Employees
Sales in 2009 Direct sales and servicepresence in 16 countries
Worldwide Service Alliance Program
2,500Service Experts
70% Fortune EuroTop 100 Companies
50% Services
UnifiedCommunicationsSolutions
CustomerInteractionSolutions
ManagedCommunicationsInfrastructure
Improved OperationalEfficiency
Differentiating CustomerService
Predictable Cost-effectiveCommunications
NextiraOne Business Focus
Support andManagedServices
ProfessionalServices
IntegrationServices
Comprehensive Service Portfolio
Solution Ecosystem and Sector Partners
Strategic TechnologyPartners Solution Ecosystem
Partners
Market SectorSolution Partners
More than 2 000 vendorcertifications…
Agenda
• Video in enterprise communications, what applications and benefits for your business?
• Technologies to implement those applications
• Key points for your projects
Video in enterprise communications, what applications and benefits
for your business?
Internet Video Trends
1. Mobile VideoIncrease in definition: 800×480 and bandwidth
availability 2. Video Portal
Youtube has become the 2nd search engine behind google, reaching all markets and supports.
3. Live VideoNot a week without a live event broadcast on internet
4. Video everywhere and for everyoneSkype Video arrives in your lounge with TV screens equipped with cameras and home videophones,
5. Home presenceVirtual face to face from your home
6. Mixing the mediaIpad = «weight of words against the visual impact of
video »7. Video and social media
Synergy between online video and social media such as: CNNLive, Facebook and Twitter
Video communicationVideo transforms…
… your communications & contents
Public usesInternet box, YouTube, MSN etc… arrived in the entreprise
The challenge for businesses and public sector :Integrating video into their Information System
People remember…
of what they hear
20 %
of what they see
20 % 30 %
of what they hear And see
70 %
More than 60% of communication is non-verbal
The need to re-create proximityThe importance of visual interaction
HD everywhere!
• A video device can be defined as HD as soon as it uses a video signal with more than 720 pixels of vertical definition (number of lines)
Strong increase in video traffic
Gopher, FTP
WWW
P2P
VideoContent
VideoCommunication
Dominant type of traffic
1993-19951995-2000
2000-20132013-2025
2025+
1995: Web > Gopher, FTP2000: Peer-to-peer > Web2010: Video contents > Peer-to-Peer2015: Video communications >
Video contents
Tools for video in businesses
Video surveillance
Conferencing TelePresence
VoD TV
Display Interactive contentAdvertising
E-learningWebcast
Multimedia Infrastructure
Is video adapted for my business?
• Which solution ?• At what price ?• With what savings?
Enterprise strategy and projects ? Impact of video for my organisation ? What Business Transformation is possible due to video ?
Which strategy for your departments ?
Human ResourcesAttract the right skillsEmployee loyaltyInform and train
ServicesDifferentiatorsRelationship managementSkill management
Communication External and InternalValue, Image and business differentiators
SalesCustomer facingCustomer care, prospectsOptimisation of resources
An example of business transformationTraining
Traditional way to train
Convocation
Training with presence
PracticeTraining with presence
test Practice
Convocation
On linePre-training
Training with presence
PracticeOn line
debriefingOn line Module
Webinar ofmotivation
Webcast
Qualification
Live Webinar& videoconf
Webcast
Coaching PracticeBest practices
live Webinar
Videoconference
Transformed way to train
Videoconference
Movement
Example of business transformationTraining - benefits
• Trainees better targeted and more motivated• Better preparation• Better flexibility for the trainee• Compliance with production activity• Re-usage of virtual sessions• Modular and adapted training • Travel cost optimisation
Technologies to implement those applications
Technology evolutionVideo Conference, things have changed...
• Video is not a silo, it integrates the IP world
• Development of individual approaches based on desktop
• Integration with other communication channels and collaboration applications (helped byH323 & SIP)
• Technological solutions that can bring a response to different needs
• Requalification of processing capabilities and storage capacities
Video becomes a foundation for Unified Communications infrastructures
Capture /émission
Capture /émission
Capture /émission
Capture /émission
Capture /émission
Capture /émission
Flow « image » : « any-to-any »…any time
DistributionStorage / data management
Signage / reference / reception
Capture /émission
Broadcast /publication
Network DataCentre
Portal
Dedicated portal
Synergies/interactions
ConferencingTandberg, Webex, Meeting Place (Cisco)
Webcast Show & Share (Cisco)
Usage of multi-protocol portalto share contents
IPTVDS
Usage of DS to display contents
Usage of webcast to display TV contents
Digital Signs and Cast (Cisco)
LiveRecorded
Key points for your projects
Some questions …
• Users :– Real time / off line communication?– Top down/ Interactive
Communication?– Which end point ?– Mono or Multiple contents ?
• Which types of contents ?
Project & Support teams : Does my network meet the prerequisites Which architecture? What possible interactions between the
technologies? …
Communicant desktop
Customer Interaction
Communications Infrastructures &
Data Centre
Improve your operational efficiency Differentiate your
customer service
Predictable, cost-effectivecommunications
Our expertise
Physical Security
Protect businesses
Integration Services : Skills & Best Practice
Network DNALAN, Wan, IP, Qos
Management of critical video Video surveillance expertise
Expertise in video communication applications+10 years of experience in videoconference
LogisticsAbility to deploy homogeneously on extended territory
Adoption of solutions by your users
Change managementSpecialist consultants
User assistanceVideoconference caretaking services
Management of transversal projectsTechnology and usage approachMulti-skills project teams
CUB – City of Bordeaux Help for agents and remote access to council meetings
Benefits
Solution
Challenge
- 27 communities in the Bordeaux region
- 6th largest urban community in France
- 660 091 inhabitants
• Modernisation of the town administration for Bordeaux – improving security and protection against abuse and instrusion
• Broadcasting tools for the dissemination of council meetings• Allowing councillors to connect remotely and participate (voice and
video) in council meetings.
• Internal and external surveillance of entry and exit points of the building s, video connection and access control
• Alarm scenarios • Streaming and broadcasting of council meetings on the web• Remote participation of councillors via Cisco SoftPhone Cisco
integrated with NextiraOne VMS • NextiraOne VMS and streaming• VS solution , IP cameras and Raid 5 registration• Cisco LAN and WAN networks
•Simplification of the centralised use of video and alarms•Flexibility in adding/removing cameras•Supports decision-making•Broadcasting of meetings and remoteparticipation of councillors
Video usage in Bordeaux
Council Chamber Camera reporting
Audio/video encoding Video set-up
‘Live’ transmission viaIntranet/Internet
Record and store
Broadcast content viaInternet/internet
Variable screen messages
IPTV
Video surveillance Tele-surveillance
Video Interphone Record and store
Global video broadcasting solution
Bordeaux network:Inter-site high speed
Remote site
SASVIDEO+AUDIO(Not IP)
Management
« live » or recorded video
intranet
Encoding
EncodingSet-UP
Provider
Questions?