video transformando el cuidado de la salud
DESCRIPTION
Presentación del Healthcare Industry Day en México. Video: transformando el cuidado de la salud.TRANSCRIPT
Rafael Chavez
Video: transformando el
cuidado de la salud
BDM Business Video - [email protected]
Jun/2012
“65% of companies are deploying at
least one enterprise social software tool.”
“20% of professional PCs will be
managed under a hosted virtual
desktop model by 2013.”
“By 2015, 200 million workers
globally will take advantage of
company‐supplied desktop
videoconferencing solutions”
“90% of enterprises have begun or
plan “Bring Your Own Device”
initiatives.”
“Apple is now the top PC vendor
if you consider iPad a PC.”
“Sales of smartphones and
tablets are now greater than
all PCs, including notebooks.”
“One third of corporations
say they are using video at
least once per week.”
Source: Cisco Visual Networking Index (VNI) Global IP Traffic Forecast, 2010–2015
IP Traffic Scale
IP Traffic Metric How much is that?
1 Kilobyte (KB) 1,000 bytes
10 KBs: A page out of an encyclopedia
100 KBs: A low-resolution photograph
1 Megabyte (MB) 1,000,000 bytes
1 MB: A 3.5 inch diskette
500 MBs: A CD-ROM disk
1 Gigabyte (GB) 1,000,000,000 bytes
1 GB: A broadcast-quality movie (standard definition)
5 GBs: Audio collection of all the works of Beethoven
1 Terabyte (TB) 1,000,000,000,000 bytes
1 TB: About 240,000 audio tracks (songs) 10 TBs: Printed collection of the U. S. Library of Congress
1 Petabyte (PB) 1,000,000,000,000,000 bytes
1 PB: 13.3 years of HD broadcast TV video
200 PBs: All printed material ever produced by mankind
1 Exabyte (EB) 1,000,000,000,000,000,000 bytes
5 EBs: All words ever spoken by human beings
1 Zettabyte (ZB) 1,000,000,000,000,000,000,000 bytes
1 ZB: All of the world’s digitally stored data through 2010
1 Yottabyte (YB) 1,000,000,000,000,000,000,000,000 bytes
20 YBs: A holographic snapshot of the earth’s surface
Entering the Zettabyte Era
•By 2015, global IP traffic will reach an annual run rate of 966 exabytes per year
966 Exabytes is equal to: • 8X more than all IP traffic generated in 2008 (121 EB) • 28 million DVDs per hour
• What is a zettabye?
• One sextillion bytes
• Approximately 10 to the 21st power (1,000,000,000,000,000,000,000) bytes
•Source: Cisco Visual Networking Index (VNI) Global IP Traffic Forecast, 2010–2015
Global IP Traffic Drivers, 2010–2015
Source: Cisco Visual Networking Index (VNI) Global IP Traffic Forecast, 2010–2015
More Devices
More Internet Users
Faster Broadband Speeds
More Rich Media Content
Key Growth Factors
Nearly 15B Connections 4-Fold Speed Increase
3 Billion Internet Users 1M Video Minutes per Second
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
2010 2011 2012 2013 2014 2015
Peta
byte
s /
Mo
nth
VoIP
Online Gaming
Web/Data
File Sharing
Internet Video
Global Consumer Internet Traffic / Applications Internet Video dominates consumer Internet traffic
Online Gaming and VoIP forecast to be 0.79% of all consumer Internet traffic in 2015
15%
24%
61%
Source: Cisco Visual Networking Index (VNI) Global IP Traffic Forecast, 2010–2015
34% CAGR 2010–2015
Internet Video
In Latin America, Internet video traffic will be 66% of all consumer Internet traffic in 2015, up from 46% in 2010.
In Mexico, Internet video traffic will be 59% of all consumer Internet traffic in 2015, up from 41% in 2010.
Source: Cisco Visual Networking Index (VNI) Global IP Traffic Forecast, 2010–2015
Mobile, Social,
Visual, Virtual
Welcome To The Post-PC World… And The New Collaboration Experience
Mobil
Video
Virtual
Social
Multiple Transitions Driving Collaboration…
from phone to virtual workspace
Mobile
Mobile from phone to virtual workspace
Cisco Jabber
PC & MAC Android & iOS
Tablets
Smartphones
WebEx on Android
Mobile from phone to virtual workspace
from personal productivity to organizational productivity
Social
Social from personal productivity to organizational
productivity
SocialMiner
Virtual
from virtualized applications to virtualized experiences
Virtual from virtualized applications to virtualized
experiences
Standalone Integrated Mobile
Video
from connecting devices to connecting people
Video from connecting devices to connecting
people
Video on Every
Endpoint
Video Delivers the Most Natural Communication Experience
Words convey meaning, a picture says a thousand words, and video does it all
Cumbre Virtual Latino America
Network Infrastructure
Mobile Carts
Purpose-built
consultation
systems
delivering
flexibility and
mobility in a
clinical setting
Remote Consultations
Field Response Home Health Administrative
Physicians see
patients from
remote office or
home setting for
scheduled or ad
hoc consults
Portable, rugged,
and compact
telepresence for
emergency
response
and field
scenarios
In-home
telepresence
delivering face-
to-face consults
for chronically ill
patients
Full Cisco
Telepresence
portfolio!
Call Control and
Firewall Traversal
Conferencing
Management
Interoperability /
Gateway
Streaming and
Recording
Vertical solutions for healthcare
Aging population Physician shortages Rural population
Greater demand
for services
Increasingly strained
supply of services
Large % of population
lacks access to
qualified providers Sources: Frost & Sullivan, Association of American Medical Colleges, WHO
Healthcare trends
The Opportunity In Healthcare Three key imperatives
Only going to get more difficult…
• Aging population
• Prevalence of chronic disease
Currently falling short
• Physician shortages
• Healthcare reform bringing 35M new people into the system
• Quality lagging rest of world
- Quality scores rising by only 2% per year across 169 clinical measures
- U.S. ranks 6th of 7 industrialized nations on quality of care
• Improve quality of care
- Better clinical outcomes
- Fewer medical errors
- Higher patient satisfaction
2
• Broaden access to care
- Health insurance
- Distance
• Access is uneven and insufficient
- In U.S. 35M uninsured + more underinsured
- Globally 75% of healthcare providers practice in urban centers, 60% live in rural areas
1
• Skyrocketing healthcare costs
- Healthcare spend grew from 7% of GDP in 1970 to 18% in 2010
- Health insurance premiums up 119% between 1999 and 2008, compared with wage growth of only 34%
• Reduce cost of care
- Improve operational efficiency
- Reduce administrative costs
- Provide appropriate level of care
3
Global market for telemedicine technology
is growing rapidly
Source: BCC Research
Primary applications for video in healthcare
Home Healthcare Monitor and provide support
for patients in home or
remote areas.
Consultation at a Distance Provide clinical services across
distances using advanced
telecommunications technology
Administrative Reduce the cost of
managing a large
area facility and/or
hospital
Video Interpretation
Language translation services
Continuing Medical Education Education on medical
procedures, policies, and other
Operational Coordination Improve collaboration capabilities for
grand rounds, case reviews, tumor
boards, clinical application decisions, etc.
© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 26
Consultation at a Distance
Cisco’s TelePresence Solutions
Provide Consultation at a Distance
Examples
• Specialist referrals
• Collaborative virtual care teams
• Emergency care
• Pre and post operative visits
• Mental health
• Ambulatory / EMS care
• Military care
© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 27
Continuing Medical Education (CME)
Certifications and continuing education remain challenging within the Healthcare
Community. The need is to keep practitioners and nurses in their
communities while keeping them trained and certified.
Cisco’s TelePresence Solutions
Provide for Continuing Medical Education
© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 28
Continuing Medical Education (CME)
Examples
• Efficiently train dispersed groups without travel requirements
• Present new information in a single session
• Provide timely educational updates with shorter lead times
• Better satisfy CME requirements
Benefits
• Keep doctors and nurses in their local facilities ready for emergencies
• Reduce costs by training more people in a single session
• Gain access to remote expertise as guest teachers, lecturers
• Eliminate travel demands and keep certifications up to date
“There is no way we can afford the inefficiency of having our
practitioners and managers travel three or four hours for training sessions”
© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 29
Administrative Gains
Healthcare facilities around the globe have issues managing the business in a profitable fashion. The cost of providing healthcare continues to rise with little to
no capability of reducing costs.
Cisco’s TelePresence Solutions
Reduce costs and provide for Administrative Gains!
© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 30
Administrative Gains
Examples
• Virtual Grand Rounds
• Recruit top doctors and specialists regardless of their physical location
• Centralized nursing help to respond more quickly to patient needs
• Remote attendance at scheduled management and staff meetings
• Ad-hoc face-to-face collaboration throughout one or many facilities
• External communication with payers, suppliers, pharma reps, etc.
Benefits
• Release beds earlier through more efficient patient management
• Fewer patient transfers
• Accelerated decision-making
• Leverage competencies and expertise throughout the system
• Reduce travel costs
• Increase work/life balance and staff flexibility
• Green initiatives
© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 31
Video Interpretation
No longer does language need to be a barrier for top quality treatment… The
doctor, nurse, patient and specialty practitioner no longer need to speak the same language – including the deaf - in
order to effectively communicate.
Cisco’s TelePresence Solutions
Solve the language barrier problem!
© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 32
Home Healthcare
Providing daily health monitoring services to enable patients to have easier access to physicians without
having to go to the hospital
Cisco’s TelePresence Solutions
will scale to the home to transform treatment and follow-up care
Operational
ROI
Productivity
ROI
Strategic
ROI
Cost Avoidance Process Optimization Business Transformation
Telemedicine offers three strong sources of ROI for
healthcare providers
• More effective use of operational assets
• Lower Comm. Costs • Reduce Travel Expenses • Lower Real Estate Expenses
• Increase time spent on care • Reduce time on documentation & non-value added activities • Reduce patient wait times • Reduce communications errors
• Expand care to new locations • Expand delivery of services to underserved locations • Create new operational models of care delivery
Thank you.