videoconnewsletter5forweb

8/7/2019 VideoconNewsletter5forWeb

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For Private Circulation Only

Published by :The Marketing Department

Videocon Industries Ltd.248, Phase IV, I Floor,Udyog Vihar, Gurgaon

Registered OfficeVideocon Industries Ltd.

14 km Stone, Village-ChitegaonAurangabad-Paithan Road

Aurangabad 431105Maharashtra

Corporate OfficeVideocon Industries Ltd.

248, Phase IV, Udyog Vihar,Gurgaon

North Regional OfficeVideocon Industries Limited,

45, Aroma Medica,Okhla Indutrial Estate

Phase III, New Delhi -110020

South Regional OfficeVideocon Industries Ltd.

3-6-430, street no.-42nf floor, Mithai Mansion,

Himayatnagar,Hyderbad-500029

West Regional OfficeVideocon Industries Limited

Ashoka Steel Compound,Opp.banquet Plaza Hotel,

Kalina, Santacruz East.Mumbai -4000098

Phone No-02242324545

East Regional OfficeVidecon Industries Limited

3rd Floor Malik Court39a, Harish Mukherjee Road

Kolkata - 700025

For feedback, please write to us at

[email protected]

greetings from videocon group

www.videoconworld.com

www.edigiworld.com

Message from the desk of Vice-Chairman & CEO

Standing true to our commitment of introducing superior products by bringing world-

class technologies to our valuable customers, we at Videocon unveiled the WORLD'S

FIRST SATELLITE LCD range in India. A revolutionary breakthrough in LCDtechnology which receives signals directly from the satellite, without the use of any

separate Set-Top-Box (STB), the Satellite LCDs have been designed keeping in mind

the sensibilities and tastes of the Indian viewer. The next few months will see a high

decibel advertising campaign, featuring superstar Abhishek Bachchan who will be

seen encouraging consumers to take a serious look at the cutting-edge innovation in

LCD technology keeping aside all biases. As we surge ahead with a single minded

focus of delighting our customers, I assure you that the coming months will see more

such product innovations which stands true to our philosophy of 'Experience

Change'.

The last few quarters has also seen the Group re-aligning its resources to a new set of

markets, which are showing huge growth potential. We have over the past few

months introduced a right product mix with newer category additions and focus on

below-the-line activities. Our media spends are also in accordance with these markets

to spur demand. Moreover, by mobilizing service engineers, aligning service centres

with adequate spares and above all catering 'on-time' and 'at the doorstep' of the

consumer, the company has been able to create an additional customer base which is

further generating additional volumes for the company.

As the year ahead offers many opportunities, it is time for us to strive hard and

achieve significant breakthroughs. Let this festive occasion give us the inspiration to

fight against all odds and move forward on the path of progress and prosperity.

I hope the festive season will strengthen the organization and bring prosperity,

happiness and harmony in our lives.

I offer my best wishes and greetings to all of you and your loved ones.

K R Kim


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Going by the latest figures indicated by the Consumer

Electronics and Appliances Manufacturers Association, the

Indian consumer durable industry is currently witnessing a

growth of 30 per cent. While changing lifestyle, higher

disposable income coupled with greater affordability,

boom in real estate and housing have contributed to this

growth, surge in advertising is also being seen as

instrumental in bringing about a sea change in consumer

behaviour and buying patterns.

Rural market to beVideocon'skey thrust area

cover story

While consumption of consumer durables is rising in urban India, rural

markets including small towns are showing encouraging trends. Having

realised the potential of the rural market and the opportunities it offers,

Videocon Group has launched a fresh thrust to penetrate in Tier II and III

towns of India. The group over the last few quarters has been re-aligning its

resources to cater to the needs and requirements of a new set of rural markets

which are showing huge growth potential. The company has strengthened its

distribution network under which each district is being supported by an

independent dealer. Furthermore, the company has opened offices in remote

areas which earlier remained inaccessible. To offer speedy delivery of

products and services these offices are further connected to the branch

office.

Videocon's commitment to delight its customers and give them value for

money products have always been at t he forefront of its marketing strategy.

Having realised the needs of the rural market, which is almost similar to

products that are required by their urban counterparts although slightly

different due to their infrastructure conditions, Videocon has introduced a

right product mix with newer category additions. With the vision o f serving

the customer better, Videocon has also taken steps to provide enhanced and

timely service to its valued customers.

Going forward, the company is also launching below-the-line initiatives such

as road shows and customer meets across the Indian hinterland to attract

customers.


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Videocon d2h in association with Bajaj Finserv today introduced a special interest-free finance scheme for its customers offering

competitively priced and flexible leasing terms on its new range of Satellite LCDs, making the latest technology more accessible

and affordable to its customers. Customers buying Videocon d2h Satellite LCDs under this scheme would be benefited with anadditional two (2) year warranty along with the standard warranty of one (1) year. The easy payback installment scheme is

available across all key dealerships including NEXT retail stores in Maharashtra. The scheme, is available for all walk-in-customers

at the store along with existing customers o f Bajaj Finserv.

Videocons commitment to delight its customers and give them value for money products has always been at the forefront of

their marketing strategy. The special finance scheme is an outcome of the groups larger vision of serving the customer better.

This special scheme will give customers a perfect combination of innovative technology with easy, quick and pocket- friendly

finance options.

Videocon d2h has provided special training to all dealers including NEXT stores making sure that the staff is equipped with the

right information on not only the product but the special scheme on offer. Through this scheme, the company is looking at

boosting sales of its newly launched Satellite range of LCDs.

Videocon d2h Satellite LCDs, a revolutionary breakthrough in LCD technology, come with an in-built, integrated Set Top Box (STB)

which receives signals directly from the satellite, giving consumers freedom from wires, additional contraptions and multiple

remotes. The in-built STB gives a perfect picture quality by ensuring no signal loss.

around the nation

Videocon d2h ties upwith Bajaj Finserv

around the nation

Save upto 30% 33% of electricity on Videocons star

rated Washing Machines

Videocon Group, the pioneers of technology has now

introduced Indias first BEE star rated washing

machines. The company has received 5 star BEE rating

for its top loading model Digi Dolphin Dlx and a 4 star

BEE rating for Careen Plus which comes with a Tilt

Drum. Now with star rated washing machines Videocon

customers can save upto 30% 33% of electricity.

Star rating by BEE is a budding concept in India, which

has found a good response from customers. In fact,

energy efficiency has become one of t he top factors in

a consumer's decision-making process after price,

brand and colour. Though the concept is limited to

refrigerators and air conditioners, it created a demand

in the market for star rating of other home appliances.

In a normal Indian household, most people worry

about energy consumption of electronic appliances.

The inclusion of washing machines in the labeling

programme is a good step towards helping households

buying energy-efficient appliances. Videocon the

largest selling washing machine brand has again

become the first to launch this novel concept.

Going forward, the company aims to get the entire

range of washing machines star rated.

Videocon unveilsIndias firstBEE star ratedWashing Machines

Launches special interest-free finance schemesacross all retail stores in Maharashtra to promote

its newly launched range of Satellite LCDs


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in-sync with latest

V61WFT15V61WFT15 Inverter Technology Wings Flow Turbo Technology Power Deodorizer Infra red sterilizer Toughened Glass Shelves Aluminum Bar Handles 4x4 castor wheel Tropicalised comperessor Capacity : 510 Lts

V71WFT3V71WFT3 Wings Flo w Turbo Technology Power Deodorizer Infra red sterilization Toughened Glass Shelves Aluminum Bar Handles 4x4 castor wheel Tropicalised comperessor Capacity : 615 Lts

WINGS FLOW TURBO TECHNOLOGY

360 COOLINGFOR FRESHERSTART OF THE DAY

360 COOLINGFOR FRESHERSTART OF THE DAYNow start your day with a

bowl full of freshness on

breakfast table. Videocon's

advanced refrigerators are

equipped with Wings Flow

Technology that will make

sure its 10 Wings with

Turbo fan spread even

cooling in your refrigerator

so that food remains fresh

for a longer time.

in-sync with latest

- Full HD

- USB 720p with DivX

- 200000:1 Mega Contrast Ratio

- Energy Meter

- HDMI Ver. 1.3


6/9

offers & schemes offers & schemes

Videocon Group, is all set to make Diwali special by

launching attractive offers for its customers. As part of the

festive bonanza, on purchase of any Videocon product

ranging from television, LEDs, LCDs, Satellite LCDs, air-

conditioner, refrigerator, to washing machine, customer can

avail assured gifts. Commencing today until November 5,

2010, the offer is valid across India.

During the offer period, customers can avail assured gifts

like Videocon d2h Set top Box with free 1 month

subscription on the purchase of Videocon LCDs, LEDs, flat

panel TV range. Besides this, customers can get stylish

Videocon preloaded SIM phones worth Rs. 3195/- with

features like Bluetooth, MP3 Player and Camera on the

purchase of Videocon's Front L oad Washing Machines, Split

Air Conditioners and the newly launched Satellite LCDs.

What's more! Assured gifts range from stylish rice cookers

worth Rs.2095/-, Reebok watches worth Rs. 2499/- and dry

Iron worth Rs.695/- on purchase of products like washing

machines, refrigerators and microwave ovens.

Festivals are a time to enjoy and celebrate with friends and

family. Videocon Festival Bonanza is the perfect opportunity

for India to enjoy the festive season like never before. Now

with every new purchase of Videocon products, our

customers stand a chance to take home exciting gifts that

can be enjoyed by the entire family. Videocon is a customer-

centric brand, focused on delighting its customers with

unique offerings which not only allow customers to

experience technologically advanced, innovative products

and services but also provides them value-for-money

propositions

Make every moment of your celebration memorable this

Diwali with Videocon products!

Videocon UnveilsDiwali BonanzaBuy any Videocon product this Diwaliand take home assured gifts


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