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http://www.esomar.org/news-and-multimedia/video.php?pages=1&idvideo=69
ESOMAR NEWS
Membership figures: YTD 2007 – 2012
Membership – Top 10 countries (YTD) –
0 50 100 150 200 250 300 350 400 450 500
Russian Federation
Sweden
China
Switzerland
Italy
Netherlands
France
Germany
United Kingdom (GB)
United States
120
130
133
148
188
209
282
346
469
472
Distinguishing researchers
As an ESOMAR Member, I comply with the ICC/ESOMAR International Code of Market and Social Research and ESOMAR World Research Guidelines.
MEMBERSHIP FEES 2012
• Individual 330 €
Corporate members • Client 2500 € • Agency 1400-3500 €
Professional Standards
Adoption of the ICC/ESOMAR Code
*Endorsed
EUROPE Armenia Austria Belgium Bulgaria Croatia Cyprus Czech Rep Finland France Germany (BVM, ADM) Greece Hungary (PMSZ, PPT) Italy (ASSIRM, AISM) Lithuania Netherlands Poland (OFBOR, PTBRIO) Portugal Russia (OIROM, GROUP 7/89) Romania Slovakia Spain (AEDEMO, ANEIMO) Sweden Switzerland Turkey
NORTH AMERICA
Canada
USA (CASRO*, AAPOR*)
LATAM
Argentina
Brazil (ABEP, ASBPM)
Colombia
Costa Rica
Mexico*
Peru*
Venezuela
APAC Australia (AMSRS*, AMSRO) Bangladesh Cambodia China (CMRA)* Hong Kong India Japan Korea Malaysia New Zealand (AMRO, MRSNZ) Philippines Singapore Sri Lanka Thailand OTHER Iran Israel Kazakhstan Kenya South Africa (SAARF, SAMRA) INTERNATIONAL EphMRA* AIMRI
Service to our members and the industry at large: Guidance
New Guideline on Mystery Shopping Studies
(DOC FILE 718 KB)
Out for consultation – Send your comments
1. Project team 2. Stakeholders consultation 3. Open consultation
SCOPE OF THE DISCIPLINARY PROCEDURES
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HIGHLIGHTS ON ACTIVITIES AND PROJECTS
CALENDAR 2012 / 2013 – Global Events
QUALITATIVE
6-8 NOVEMBER AMSTERDAM
3D DIGITAL DIMENSIONS
4-6 NOVEMBER AMSTERDAM,
CENTRAL AND EASTERN EUROPE
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5-6 MARCH Geneve
CONGRESS
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BOSTON, 23-25 JUNE
ASIA PACIFIC
HO CHI MINH CITY, 7-9 APRIL
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CALENDAR 2012 / 2013 – Global Events
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Offered as non-commercial and commercial
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“do” is the best way to
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Papers
ESOMAR global
conference papers
bundles and single
papers
Handbook of
Online and
Social Media
Research
Global markert
research report
A comprehensive
and authoritative
view on the state of
the global market
research industry
Global prices study
Helps research providers
and buyers plan and
execute market research
projects by indicating the
relative pricing of different
types of projects by
country and region.
BOOKS AND REPORTS
The global magazine for
marketing intelligence and
decision making
An online platform for the industry to
share trends in market research and
a podium for open debate and
discussion
RESEARCH WORLD
SOCIAL MEDIA
5203 followers
5527 members
2081 likes
INDUSTRY HIGLIGHTS
GLOBAL MARKET RESEARCH TURNOVER 2011 US $33,540 million
Latin America $1,858 6% (+1) Middle East & Africa $601 2%
Europe $14,140 42%
Asia Pacific $5,754 17% (+1)
North America $11,188 33% (-1)
Percentage point changes in market share compared to 2010 are provided between brackets.
NET GROWTH RATES 2011 (adjusted for inflation)
World 0.4%
Europe -1.3%
North America 1.7%
Asia Pacific 1.7%
Latin America 1.3%
Middle East & Africa-1.3%
Exchange rate fluctuations eliminated. IMF inflation rates used to determine growth. Improvements in methodology have led to revisions to 2010 data in order to overcome double-counting of international turnover
SPEND BY RESEARCH METHOD 2011
Online 22%
Automated digital/electronic 16%
Telephone 13%
Face-to-face 11%
Other quantitative 8%
Online traffic/audience 3%
Postal 3%
Group discussions 13%
In-depth interviews 2%
Other qualitative 2%
Online qualitative research 1%
Other 6%
Other 6% Total qualitative 18% (+1) Total quantitative 76%
THE RISE AND RISE OF ONLINE RESEARCH G
row
th rate %
M
illlio
n U
S$
9000
8000
7000
6000
5000
4000
3000
2000
1000
0
40%
35%
30%
25%
20%
15%
10%
5%
0%
2007 2008 2009 2010 2011
Value (US$m) Market share (%)
TOP 10 COUNTRIES WITH THE HIGHEST ONLINE RESEARCH SPEND AS A PERCENTAGE OF TOTAL SPEND 2011
Online quantitative research only, excluding online traffic/audience measurement and online qualitative.
Japan 40%
New Zealand 38%
Netherlands 36%
Finland 35%
Canada 35%
Bulgaria 35%
Sweden 34%
Australia 29%
United Kingdom 28%
Germany 22%
EXPECTED PERFORMANCE OF THE MARKET RESEARCH INDUSTRY 2012 (weighted predictions)
No change 8% Decline 10%
Growth 82%
2011 2010
GMR Outsell GMR Outsell
Traditional MR US $33.5bn US $26.7bn US $31.2bn US $25.8bn
Marketing Reports & Research 2.51 2.50
Media Monitoring 0.60 0.54
Sample & Panel Providers 1.05 1.00
Web Traffic Measurement 0.86 0.75
Social Media Communities 5.18 3.00
Survey Software 0.36 0.25
IT & Telecom Research 3.10 2.80
Total Value US $40.36bn US $36.64bn
GMR = ESOMAR Global Market Research Report Outsell Inc.
Wider MR & Business Information companies
Research Enables
Specialist & smaller agencies
Global full service MR
Brand/Marketing Consultancies
Management Consultancies e.g. Bain BCG, McK
Techno-led Consultancies e.g. IBM
Trend Consultancies
Techno-Insights (1) - Consumer facing e.g. Google, Twitter, Facebook
Techno-Insights (2) – Data Analytics
Techno-Insights (3) – Text & Web Analytics
Communities
Other (incl. Biometrics, Big Data, BPO’s)
Technology/Software
D.I.Y.
Mobile
Sample/ Panel
Specialists
Smaller generalists
’Boutique’
Syndicated (Datamonitor, Euromonitor)
ESOMAR CONGRESS 2012: The Buzz
BIG DATA: Non-MR centric data sources
SOCIAL MEDIA → SOCIALIZED RESEARCH: The research that uses the language of the consumer
STORY TELLING: Inspire your client to take action
DATA vs. DOGMA
Q & A
http://www.youtube.com/watch?v=-4Jnvz_9coI&feature=related