videos, texts and more: new ways to engage talent on social
TRANSCRIPT
A LITTLE ABOUT JESSICA:
Jessica Miller-Merrell Founder of
@jmillermerrellForbes Top 50 Social Media Power User, HR, Recruiting & Workplace Evangelist. Divergent Thinker.
How to incorporate live video on Snapchat, Instagram, and Facebook into your recruiting efforts
Creative ways to build engagement (we’re talking emojis and more)
How to keep in touch through the apply process via texts and social
YOUR TAKEAWAYS:
TIME SPENT ON SOCIAL
2016 Nielson Social Media Report
THE COMPLEX RECRUITING UNIVERSE
THE CANDIDATE LANDSCAPE
Mobile first worldResources at their fingertipsCandidates expect experiencesCreativity wins!
IBM Mobile First Portfolio
OUR AGENDA:
TOPIC 1: LIVE VIDEO
TOPIC 2: GETTING CREATIVE
TOPIC 3: CANDIDATE ENGAGEMENT
TOPIC 4: METRICS AND MEASUREMENT
INCORPORATING LIVE VIDEO: THE GIRAFFE CAM
THE BENEFITS OF LIVE VIDEO
POWER OF SHARING THE EMPLOYEE VOICE
2016EDELMAN TRUST BAROMETER
FACEBOOK LIVE: FIU BUSINESS CAREER SERVICES
TWITTER & PERISCOPE: #THEAHALIFE
SNAPCHAT: AOL AND #BUILTBYGIRLS
INSTAGRAM STORIES: INSIDE ZAPPOS
WHAT VIDEO PLATFORM SHOULD I USE?
GETTING CREATIVEGETTING CREATIVE: AT&T
GETTING CREATIVEVIRTUAL REALITY: GAP
GETTING CREATIVEWHERE TO START
1. Know your audience 2. Get an executive sponsor3. Research the marketplace4. Lighthouse your idea5. Focus on metrics
GETTING CREATIVETHE END-ALL BE-ALL: EDCALS
Used to organize and plan your content
Helps focus your efforts
Allows time for content and graphic creation
Can be as simple as a Google doc
CANDIDATEENGAGEMENT
US Social Content Ratings, 2016
CANDIDATE ENGAGEMENT:AUTOMATION IS YOUR BEST FRIEND
STEP 1: Leverage your ATS
STEP 2: Create message templates, like SMS
STEP 3: Use CRM, Gmail or Chrome Extensions
FOCUS ON MOBILE TO ENGAGE CANDIDATES
Non-HTML emails
SMS
Customized messaging
MEASUREMENT & METRICS: GOOGLE ANALYTICS
MEASUREMENT & METRICS
Source of hire
Impressions
Conversions
Engagements
Clicks
Social recruiting is creative marketing built on the foundations of measurement and metrics. Don’t be afraid to experiment and make mistakes.
FINAL THOUGHTS
