vientiane, lao peoples democratic republic, 30-31 july 2012 mobile broadband market trends and...
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Vientiane, Lao People’s Democratic Republic, 30-31 July 2012
Mobile Broadband Market Trends and Insight
Osang KweonChief
Korea Communications [email protected]
ITU Workshop on “Bridging the Standardization Gap”
(Vientiane, Lao People’s Democratic Republic, 30-31 July 2012)
Vientiane, Lao People’s Democratic Republic, 30-31 July 2012
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Contents
IntroCurrent StatusTrendsChallengesLessonsConclusion
Vientiane, Lao People’s Democratic Republic, 30-31 July 2012
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Intro
Mobile Broadband Definition
Mobile Broadband is a general term used to describe high-speed Internet access from mobile provider for portable devices.
Types of devices Smartphone, Mobile PhoneTablet PCPDAUSB Flash drive(dongle)Compact FlashPc Card, etc.
Vientiane, Lao People’s Democratic Republic, 30-31 July 2012
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Intro
Service Provider (Asia)
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Current Status
nation providers
Korea KT, SKT, LGU+
Japan NTT docomo, au, SoftBank, EMOBILE, Willcom
China CMCC, China Unicom, China Telecom
India MTNL, BSNL, VSNL, Airtel, Aircel, Idea Cellular, Loop Mobile, MTS India, Vodafone Essar, Tata, Virgin Mobile India, Tata docomo, S tel…
Singapore SingTel, StarHub, M1
Malaysia Celcom, DiGi Telecommunication, Maxis communication
Philippine Globe Telecom, Smart communication, Sun Cellular
Sri Lanka Dialog, Mobitel, Etisalat, Hutch, Airtel
Indonesian Indosat, XL, Telkomsel, Axis, 3
Pakistan Ufone, PTCL, Telenor, Warid, Zong
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Number of Smart Phone & Tablet Users
Current Status
number of Smart tablets(Worldwide)million
10 thousand
Source : ROA Consulting. 2011 Source : Morgan Stanley. 2011
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OECD mobile broadband subscriptions per 100 inhabitants (by technology, December 2011)
Current Status
Source : OECD. 2011
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The evolution of wireless communication technology
Trends (technology)
Source : ROA Consulting. 2011
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Status of mobile communications technology commercialization (Korea)
Trends (technology)
Vientiane, Lao People’s Democratic Republic, 30-31 July 2012
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Facebook Users (Worldwide)
Trends (Service: SNS)
28.88% 5.92% 42.29%
31.30%
4.63%
39.78%
Source : Socialbakers. 2012
Vientiane, Lao People’s Democratic Republic, 30-31 July 2012
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Kakao Talk Users (Korea)
Trends (Service: mVoIP)
million
1,000
2,000
3,000
4,000
5,000
6,000
Source : Kakao. 2012
Vientiane, Lao People’s Democratic Republic, 30-31 July 2012
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Smart TV growth rate
Trends (Service: Smart TV)
2010 2011 2012 2013
Worldwide Market(Million)
All TV 220 245 270 300
Smart TV 38 56 72 100
MarketShare 17.2% 22.9% 26.7% 33.3%
KoreaMarket(10thousand)
All TV 226 238 250 262
Smart TV 29 54 80 131
MarketShare 12.8% 22.7% 32.0% 50.0%
Source : Display Search&isuppli2010, KT 2011
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Smart mobile device floods all over the worldInnovative service is generalized; Wireless network becomes complex cultural service platform
Ⅰ. Mobile Data & Spectrum Bigbang
Source : Cisco VNI Mobile (2011.2)
Challenges (Mobile Devices)
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Mobile data traffic is expected to continuously increase as wireless network technology, smart device, and mobile contents develop
Ⅰ. Mobile Data & Spectrum Bigbang
Source : KIEES (Korean Institute of Electromagnetic Engineering and Science, 2011 Source : Cisco VNI Mobile (2011.2)
Challenges (Traffic)
Ⅰ. Mobile Data & Spectrum Bigbang
KHz MHz GHz
LF MF HF VHF EHF
3300 30 300300 33 30 300
UHF SHF
Challenges (Spectrum Demand)
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Broadband plan
Lessons (Case Study - Worldwide)
nation Plan Current Add Plan
USANational
Broadband Plan 545MHz 500MHz2015” 300MHz2020” 500MHz
U.KSuperfast broadband 350MHz 750MHz
2012” 250MHz2020” 750MHz
Japan path of light 370MHz 340MHz 2015” 340MHz
AustraliaMobile
Spectrum Plan 380MHz 696MHz2014” 369MHz2020” 696MHz
IndiaNational
Communication Plan
200MHz 500MHz2017” 300MHz
2020” 500MHz
average 370MHz 557MHz -Source : KCC. 2011
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Mobile Gwanggaeto Plan
Lessons (Case Study - Korea)
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Evolution of Radio Spectrum Policy
Conclusion
Command & Control
Market-based
commons / Open
access
in the early 1990s
End of year 2000
Post 2000s