vietbuzzad credentials 29 feb
DESCRIPTION
Vietbuzzad CredentialsTRANSCRIPT
Online marketing solutions
• Who We Are?
• Our Services & Strength
• Case Study
Content
Content
Who we are?
Who we are?
Experience
•Team of experienced individuals with local & worldwide experience.
•DNA identity with Yahoo VN, ZenithOptimedia, Orange Telecom and Right Media.
TechnologyPlaye
r
•Bespoke technology & dedicated partner technology to bring you the best advertising ROI.
•Specifically using technology & creative testing to make campaigns impactful & engaging.
Creative
Know How
•Dedicated creative team ready to move the needle for your campaigns.
•Experienced creative team and optimisation technology to meet your needs.
To embrace an end-to-end solution to meet the full marketing mix for Vietnam.
We empower working with partners built on:
To be leading edge agency that drives new technology & greater creative vision to build success.
• Trust• Quality• Insight• Integrity• Efficiency
Who we are? | Our mantra
Mission
Values
Vision
SUCCESS
Who we are? | CEO & Co-founder
• Hanh has over 12 years of experiences in the media advertising industry with Bates, ZenithOptimedia, 2 years with Xone FM radio channel & single handily created a new radio trend for youth people.
• Hanh has set up a very successful direct sales model for Yahoo Vietnam and yearly grew business more than 150% during 2.5 years online experience. She won the President Cub award for Yahoo Global. Hanh has a strong relationship with media owners, ad agencies and advertisers.
• Recently, Hanh was a Managing Director of Yahoo and contributed a successfully managed team and grew revenues for 2010.
NGUYEN HUU HANH
Who we are? | International consultant & Co-founder
SONAL PATEL
• Sonal has held positions as Director for Intl Client Services & most recently as Director for Platform Display Strategy for Yahoo APAC. Sonal grew RMX International team in their first international office in London and went on to grow the HK & SEA region.
• Sonal is a veteran advertising expert with considerable international experience in technology advertising. Prior to Right Media, Sonal served as Head of BD at Octopus-travel; a Travelport company and Orange as Strategic Manager. Sonal has over 12 years experience in the digital industry with focus on ad networks, ad exchanges, e-commerce, telecoms, multi-variate testing and Oil and Gas experience with Amerada Hess.
• Sonal has worked in the US, Asia and Europe and considers herself as a global citizen who enjoys travelling and being immersed into new cultures with extensive backpacking in the US and Asia. She holds a LLB Hons from the London School of Economics, England.
John Fearon
Online Marketing professional, having worked with multi-million dollar budgets. Enjoy challenges and new ideas.
09/2008 – 03/2010 Head of Marketing | Handle all the day to day marketing activity at Asiarooms.com
Asiarooms
08/2007 – 08/2008 Online Marketing Manager | HSBC Offshore
06/2005 – 08/2007 Online Affiliate |Built websites and did affiliate marketing successfully for two years.
Self Employed
01/2005 – 05/2005
01/2002 – 03/2004
Affiliate Manager |Affiliate manager for Poker
Osiris Trading
Marketing Manager |Managed the day to day marketing for EBE Computing. EBE does ICL mainframe management and migrations to the PC platform.
EBE Computing
04/2010 – 06/2010 Online Marketing Manager |I manage social media, display and online PR.
Yola.com
10/2010 – 04/2011 Managing Director Asia |Marketing, SEM/SEO campaigns and consulting.
Clicks2Customers
04/2011 - Present Founder | EatAds
08/2011 - Present CEO | Dropmysite
EXPERIENCEEDUCATION
1998 - 2001 University of Cape TownB.Com, Marketing, Economics
SUMMARY
Paid Search SEM, SEO, Online Display and Facebook Advertising.
SPECIALTIES
Who we are? | International SEO consultant
Who we are? | In-house staff structure
08|Who we are?
CEO
Event Viral Marketing Offline mediaSales Head Creative Head
Sales Manager
Account Manager
Admin Designer
Copywriter
1 1 4 1
4
Developer
4
4
1
2 3
Finance3 1 1
Who we are? | Experienced Team
Hanh Nguyen CEO
John FearonSEM/SEO Expert
Tran Vu Head of Social
Phan Kim Strategist Head
Le TienWeb Master
Lan Anh Head of Sales
Pham Dinh A. Manager
Tran DuyLocal SEM/ SEO
Expert
Pham Long Senior Designer
Le Phuong Senior Developer
Nguyen TramSocial Assistant
Content
Our services
Digital Media
Search Media
Creative Talent
Event Management
Offline MediaAd network
Viral marketing
Banner buying
Services
Full CustomerSolutions
POSM design
Activation
EatAds.com
Website/ Microsite
RM Banner design
Print ad
SEM/SEO
Email/ SMS marketing
PR article
Strategic planning- online outdoor -
Our Strength
1. Provide digital strategy (including planning, brainstorm ideas and execution) across different FMCG top brands.
2. Viral Marketing with monitoring tools and in house experienced team and famous hot blogger/ Facebookers.
3. High discount offer due to we have strong relationship with top publishers (intl’ & local)
4. Creative team with understand deeply material requirement from top portal like Yahoo, FB, Google ( Rich Media banner and interaction Microsite)
5. Technical team well understand CMS system, developing games and understand Facebook functional.
6. Experience sales and account manager often handling big spending campaign, their ability to handle multi KPIs measurement report.
Digital media |Strategic planning – Understand In-deep Online trend
General concept
Client Brief
Banner buying Viral Search Activation
Post
Client send brief to VBA
VBA Team will brainstorm for concepts suitable for client’s campaign. We will help
you choose effective ad digital channels that really fit into your marketing needs
During running campaign, we will deeply investigate the effectiveness of
your campaign, then work out necessary advices and drive to other
direction if needed
Campaign run
Campaign run
Campaign run
Campaign run
When your campaign ends, VBA will provide you a professional post-by report, which gives you
general ideas and also deep thoughts of the campaign effectiveness, so you will know what to
do next to gain your marketing goals
Master contacts with top
websites like Yahoo,
Facebook, VN Express, Zing…
Digital media |Banner Buying
• Big volume spending on top publishers -- high discount• Understand difficult technique material requirement like Yahoo
Digital media |Viral marketing
Expertise in Viral Marketing
• Over 50 seeding staffs (forum, social network, hot blogger/ facebooker).• Professional Production Services (Taking photos & making videos).• Experienced (multi tasks) Viral Team to create effective topics/ concepts for
seeding, plus manage conversations of online community.• Effective tools to monitor positive and negative conversations, not only in VN but
also cross border. • Full service of Facebook Fan Page Management (including Page creation & Fan
Recruitment).• Build Games on FB tab to interact with fans and attract new fans like.
We offer:
FORUM SEEDING
SOCIAL NETWORK
VDO & PHOTO SHARING
HOT BLOGGERS/FACEBOOKERS
Digital media |Viral marketing | Forums/Social Monitoring Tool
• Use JamiQ tool to monitor online posts & feedbacks related to any targeted subject.
• Unlimited post on number of Forums/Social with time or staffs constraints.
Yellow bar for negative feedback and Green for positive one
Content
Case Study
Took photos of hot boy/ girl enjoying food at KFC Store and seed them on many PR articles, & over 60 Forums & Social Network.
Increased 9,000 real fans in 6 weeks Post Views: Increase 256% Post Feedback: Increase 836% New likes to be fans: Increase 337%
Summer sogood
Hold “Possible Mission” Game for KFC Fans on Page to increase interaction.
Provided full service of contest management: post photos, announcements; collect data & reply all emails of contestants instantly.
Bonus: • Youtube Channel theme design• Facebook welcome tab creation
Digital media |Viral marketing | Case study
Took photos of hot boy/ girl with Acer & Gateway laptops, then seed them on many PR articles and over 80 types of Forum & Social Network.
Increased 8.000 real fans in 4 weeks, and 20.000 fans in 2.5 months. Post Views: Increase 377% Post Feedback: Increase 183% New likes to be fans: Increase 674%
Digital media |Viral marketing | Case study
Hold the photo contest “X-Moments” for fans to win a Acer TimelineX laptop in 3 weeks, with nearly 500 photos received . Provided full service of contest management: post photos,
announcements; collect data & reply all emails of contestants instantly.
Bonus: • JamiQ• Contest poster design
Achieved in 3 weeks- 2,541 contestants- 256,877 visits- 405,404 page views (til July 28)- 19,514 comments- 28,712 votes
KPI in 3,5 months- 1,500 contestants- 100,000 visits- 200,000 page views- 10,000 comments- 10,000 votes
Continuously post contents onto hundreds of forums & social network to increase awareness & recruit contestants.
Digital media |Viral marketing | Case study
Creative | Microsite/Website | Case study
Creative | Rich Media Banner | Case study
· Q Mobile: http://adtechnology.apac.yahoo.net/addemo/20110224_095647/ · Dasani: http://adtechnology.apac.yahoo.net/addemo/20101224_121915/ ( TVC is included)· Nokia: http://adtechnology.apac.yahoo.net/addemo/20101012_180127/
Page tear in Yahoo News
• Expertise in Rich Media banner • Professionally write text copy.• Come up with creative ideas for various range of brand/promotion campaigns.
Creative | Banner | Case study
Facebook ads: manage both creative
and text copy
KFC I Tet 2012 campaign
PR Online
Banner Ads
Yahoo ad network
Viral Marketing
Digital media |Viral marketing | Case study
Viral contest for Acer S3We do video clip production
http://www.youtube.com/watch?v=Zx7UhEa3i88 Welcome tab for KFC VietnamGame & Collect user data base
Viral campaign to promote Thien Menh Anh Hung film with Puzzle game on FB tab
Digital media | Ad network | Balloon ads
• Our co-founder supports to build our own ad network www.adnet.vn
• Confident to drive millions traffic to client website/microsite
Digital media | Ad network
27|Services
Performance display advertising is constantly evolving…• Evolving from the banner creative to the contextual targeting; utilising
behavioural audience based solution driven advertising. This evolution is propelled by the drive in technology & data .
CPA
• Advertiser pays a per-conversion (acquisition) price only when the user converts on the offer.
• Requires the advertiser to use a conversion pixel or some other means of tracking conversions.
CPC
• Advertiser pays a per-click price only when the user clicks on the ad.
CPM
• Advertiser pays a fixed price per 1000 impressions.
• Not a replacement for C1 CPM buy.
Different pricing models
Search media | SEM/ SEO
• We have partnership with Clicks2Customer in South Africa, who bring into VN a bidding tool (PPC) with the most effective bidding cost.
Pay-per-click (PPC) & Search engines optimization (SEO)
• SEO expert will help client’s URL locate on top of the result search list of Google.
Acer – SEM using C2C tools
SCJ – SEO/SEM
Search media | Google Adwords
• Guide clients with the best bidding cost using Google Adwords.
Digital media |SMS marketing
• Optionally choose sending date, time, name, brand, company.
• Data can be rented in case customers need support.
• Effective support for promotion campaigns, customer care, new product information, or build customer data ...
Data collection
Customer care / Accumulating program
Text to win or lucky draw
Branded SMS blasts
Digital media |SMS marketing | Applications
ACNES <Product code> to 6158
SMS Marketing
Digital media |SMS marketing | Case study
• Over 400.000 sms had been sent to join in the program.
• Over 400.000 products were sold during this sales promotion.
• Over 350.000 unique participants.
• 90% wanted to continue joining in a similar campaign in the next season with more attractive prizes.
• 96% knew about the campaign from product.
Metro• Design/ Shooting
Talents/Booking on Tuoi Tre & Thanh Nien newspaper weekly
• Booking on VNExpress
LG mobile
• Design/ Develop Key visual, POSM
• Booking on Yahoo, VNExpress , kenh14, ngoisao and 14 other popular website and adnetwork
Creative | Print ad | Case study
Creative | PR article | Case study
PR offline
PR online
Event management | Activation
• Organize product launch event, exhibition, & press conference.• PR written copy, concepts, booking.• Good relationship with top publications and websites.• POSM & production design.
Partners & Clients
Thank You
Viet Tien Phong Advertising Company Ltd.A: 468 Nguyen Van Linh, Tan Phu Ward, Dist. 7 HCMC
T: +84 (0)8 62838383
F: +84 (0)8 62603800
W: www.vietbuzzad.com
To Lan AnhM: 090 275 5952