vietnam mobile day 2013: mobile display ads

Download Vietnam Mobile Day 2013: Mobile Display Ads

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Bài chia sẻ của anh Hoàng Anh Tuấn đến từ VCCorp tại hội thảo Vietnam Mobile Day 2013 tổ chức tại Hà Nội vào ngày 11/05/2013.

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  • 1. Mobile Display AdsCc hnh thc qung co trn thit b di ng

2. Global Mobile Platform** Source: Nilsen Research Internet Statitics 2012 3. **Theo s liu thng k ca Ericsson Feb2013Tc tng trng lu lng truy cp Mobile internet 4. Mobile internet user tng trng nng**Source: Stanley Morgan Research 5. Mobile internet user tng trng nng 6. T l impression theo OS48%32%16%3% 1%Adroid iOS BlackBerry OS Windows Symbian47%33%16%2%1%20112012Ranked Impressions by OSSource: Millenial Media 2011 - 2012 7. T l impression theo thit b2012Ranked Impressions by devices**Source: Millenial Media 2011 - 2012201175%5%20%Smartphone Freature phones Non - phone connected devices68%17%15% 8. Tc pht trin th trng Mobile AdsBillion $91.4788.0664.1202.5334.5960.6010020030040050060070080090010002009 2010 2011 2012 2013F 2014FTc tng trng th trng Mobile Ads 9. Asia Pacific North American Europe Latin American Middle Ease &Africa05001000150020002500Ngn sch dnh cho qung co di ng Nov2012Ngn sch chi cho Mobile Ads trn ton cu** Source: Gartner November 2012 10. Top ngng hng qung co di ng16%14%14%12%9%7%6%3%3%2%14%Retail & RestaurantsTelecommunicationsFinanceEntertainmentTravelAutomovieCPG/FMCGTechnologyEducationGovemment ServicesOther**Source: Milennial Media 2012 year in review 11. Qung co di ngti Vit Nam 12. Tng quan th trng mobile internet ti Vit Nam 13. Di ng l knh truyn thng c a thch nht ti Vit Nam, vt quac nhng knh truyn thng nh truyn hnh v PC(theo bo co nh gi ca InMobi Q4 2011)Di ng l knh truyn thng c yu thch 14. Mobifone9%Viettel68%Vinaphone22%Gtel0%Vietnammobile1%S-fone0%MobifoneViettelVinaphoneGtelVietnammobileS-foneT l truy cp Mobile Internet theo nh mng** Source: Admicro mobile adnetwork 2013T l truy cp Mobile Internet theo nh mng 15. Min Bc63%Min Trung5%Min Nam32%Min BcMin TrungMin NamT l truy cp Mobile Internet theo vng min** Source: Admicro mobile adnetwork 2013T l truy cp Mobile Internet theo vng min 16. ** Source: Admicro mobile adnetwork 2013T l truy cp Mobile Internet tui21.57%38.80%24.40%12.50%2.73%< 18 tui18 - 24 tui25 - 34 tui35 - 49 tui> 50 tui 17. T l truy cp Mobile Internet theo h iu hnh29%47%16%1%1%6%AdroidiOSSymbianWindowphoneRimOtherT l h truy cp Mobile Internet theo H iu hnh** Source: Admicro mobile adnetwork 2013 18. Apple, 50.838Samsung, 26.018Nokia, 12.429HTC, 3.61SonyEricsson, 2.674LG, 2.223Other , 1.465Google, 0.325Motorola, 0.2Acer, 0.111Amazon, 0.108AppleSamsungNokiaHTCSonyEricssonLGOtherGoogleMotorolaAcerAmazonT l truy cp mobile internet theo thit b** Source: Admicro mobile adnetwork 2013T l truy cp Mobile Internet theo thit b 19. Vng bc tin trc ln sng mobile 20. Cc hnh thc qung co Mobile Ads 21. Qung co dnh ring cho dng smartphone421,661,852 pageviews / monthImpression/ thng: 670,411,471 22. Qung co dnh ring cho dng smartphoneVi kh nng ph rng qung coti dng in thoi smartphone,Admicro cung cp cho khch hngnhng gi qung co mang tnhcht chuyn bit, c trng chocc h iu hnh: iOS, Adroid,Windowphone 23. Ph rng qung co trn mi h iu hnhT l in thoi feature phoneti Vit Nam vn cn kh cao.Gi qung co inline, bannerads, c bit ph hp, v png nhu cu qung co trnhu ht cc thit b di ng 24. Cng ngh targetting u th 25. Link topromotionsite 26. a Zalo vo v tr #5 free app trniTunes tun ny!Linktostore 27. Thank you!