vietnamese favorite mobile apps

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Your sub-title here Vietnamese Favorite Mobile Apps Check the top hit applications and popular wallpapers!!

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Vietnamese Favorite Mobile Apps Check the top hit applications and popular wallpapers!!

Survey information

• Vietnamese Favorite Mobile Apps• 500 Vietnamese above 20 years old • Conducted on Dec 25th, 2014 – Dec 27th, 2014

Executive Summary

• Facebook and Zalo are two most popular applications in Vietnam

• Male installs “Camera 360” application more than female.

• Entertainment applications such as Zing MP3 or Youtube are more popular among male.

• 26% of female use selfie for lock screen and 21% for wall paper

Total

1 Facebook 246

2 Zalo 173

3 Gmail 44

4 Zing Mp3 42

5 Youtube 38

6 Chrome 26

7 Viber 26

8 Camera 360 22

9 Opera mini 18

10 Q&Me 12

11 Skype 11

12 Facebook Messenger 11

13 Nhaccuatui 7

14 My tom talking 7

Male

Facebook 124

Zalo 81

Zing Mp3 29

Youtube 23

Gmail 22

Chrome 16

Camera 360 15

Viber 10

Opera mini 8

Skype 6

Q&Me 4

Facebook Messenger 4

Nhaccuatui 3

My tom talking 2

Female

Facebook 122

Zalo 92

Gmail 22

Viber 16

Youtube 15

Zing Mp3 13

Chrome 10

Opera mini 10

Q&Me 8

Camera 360 7

Facebook Messenger 7

Skype 5

My tom talking 5

Nhaccuatui 4

Top popular applications that user use most(* 3 most common app that are used)

Lock Screen images

26% of female use selfie for lock screen

Scenery Default backgound

color

Animation characters

Selfie Celebrities with family / friends

Babies, Kids

Animal Sexy photo0%

10%

20%

30%

40%

50%

60%

51%

15%

8% 7% 6% 6%4%

1% 1%

35%

9%

13%

26%

1%

6%8%

2%0%

Male Female

Wallpaper images

Scene

ry

Defau

lt bac

kgro

und

Family

/ Frie

nds p

hoto

Anim

atio

n Cha

racte

rs

Selfie

Baby /

Kid

s

Celeb

ritie

s

Anim

al

Sexy p

hoto

s0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%45%

21%

10% 9%6%

4% 4%

1% 0%

34%

18%

8%

13%

21%

4%0%

2%0%

Male Female

Scenery are the most popular. 21% female use selfie for wallpaper

Female – 18 year olds – Thai Binh city

Lock screen & Main screen of user’s mobile device

Male – 23 year olds – Da Nang city

Lock screen & Main screen of user’s mobile device

Female – 20 year olds – Ho Chi Minh city

Lock screen & Main screen of user’s mobile device

Female – 20 year olds – Dong Nai province

Lock screen & Main screen of user’s mobile device

Lock screen & Main screen of user’s mobile device

Female – 19 year olds – Da Nang city

Male – 23 year olds – Ho Chi Minh city

Lock screen & Main screen of user’s mobile device

Female – 28 year olds – Vinh Phuc province

Lock screen & Main screen of user’s mobile device

Female – 26 year olds – Ho Chi Minh city

Lock screen & Main screen of user’s mobile device

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