vietnamese food for children
TRANSCRIPT
Your sub-title hereVietnamese food for children- What parents would like kids to eat
Survey information
• 194 Vietnamese male/ female among 24-45 years living in HCM or Ha Noi
• Conducted on Dec, 2015
Executive summary
• In the morning, kids in HCM tend to eat food prepared by school, and kids in Ha Noi tend to eat out with parents
• For lunch, food served by school is common• Kids in primary school are allowed to eat instant noodles
much frequently• 69% of kids are given allowance• Half of parents let kids eat what they want• Many young and elder parents want kids to eat rice and
products from milk
Target information
Female; 58%
Male; 42%
Gender
HCM; 55%Ha Noi;
45%
Location
40-45
35-39
30-34
24-29
7%
20%
35%
38%
Age
Breakfast for children
43% of children in HCM are served by school, and 29% in Hanoi eat out with their parents
Q. How do your children take breakfast mostly? (on weekdays), N=194
43%
19%15%
12%8%
3% 1% 0%
16% 15%18%
12%
29%
3%0%
7%
HCM Ha Noi
In HCM, Department of Education organizes school meal programs, which cover 100% of kindergarten and 90% of primary school
Lunch for children
Many children in kindergarten and primary school eat lunch served by school
Q. How do your children take lunch mostly? (on weekdays), N=194
School p
repare
Prepare to
eat at s
chool
Buy at sc
hool
Cook for t
hem
Eat o
utside w
ith pare
nts
Eat o
utside by him
self or w
ith fr
iends
Does not ta
ke
Others
78%
6% 5% 5% 3% 3% 0% 1%
69%
6%13% 8%
2% 1% 0% 1%
HCM Ha Noi
In some case, children go back to home to have lunch
Frequency of letting children eat junk food
Children in primary school are allowed to eat instant noodle more often than kids in kindergarten
21%
7%
2%
36%
16%
14%
5%Primary school
14%9%
14%
32%
18%
11% 2%
As much as kids want
Every day
4-6 / week
2-3 / week
Once / week
Only special occasions
Do not let
Instant Noodle
Snack / Sweet
Q. How often do you let your children eat instant noodles/ snacks or sweets per week?, N=194
25%
2%3%11%
22%
16%
20%
Kindergarden
22%
5%
8%
30%
15%
16%
5%
Allowance for food/ drink
69% of kids in primary school are given allowance for their food/ drink
Q. Do you give some allowance to your kids for foods and others? N=194
Kindergarden Primary school5% 5%
29%
64%
33%
23%33%
9%
Yes, give day by day Yes, give when necessaryNo, I buy things when necessary No, I do not let him buy anything
Concern about food for children
Half of parents let kids eat what they like to eat
Q. Please choose what is applicable for your thought, N=194
I let my children eat what they like to eat
I pay more for the better foods for myself
I pay more for the better foods for my children
I pay attention to the country origins of foods/ drinks
I feed my kids considering about what is good for growth
I pay attention to what my children eat
8%
9%
27%
34%
42%
41%
41%
53%
59%
54%
47%
47%
44%
34%
7%
3%
2%
2%
8%
4%
8%
9%
9%
10%
Strongly agree Agree Disagree Strongly disagree
Food what parents want kids to eat
Many young and elder parents would like their kids to eat rice and products from milk
Q. Please list up 3 foods/ dishes that you would like your children to take, N=194
Others
Banh Mi
Egg
Traditional noodles
Seafood
Vegetable
Rice/ porridge
3
4
5
6
14
15
16
20
26
27
33
40
43
24-30
Others
Banh Mi
Egg
Other food from wheat
Soup
Fruit
Sweet/ snack
Meat
Traditional noodles
Vegetable
Milk/ yougurt / cheese
Seafood
Rice/ porridge
4
6
7
8
9
15
17
22
26
26
31
33
34
31-45
Q&Me is the market research that helps you understand Vietnam market broad and deep by offering both of
quantitative and qualitative survey online.
+ =
Quantitative Survey Qualitative Survey Better UnderstandingUnderstand the consumer trend and opinions through the numeric data
Feel the insight of your targetaudience through online focusgroup of chatting.
You receive both of generic and deep information easily with affordable pricing.