vietnamese food for children

11
Your sub-title here Vietnamese food for children - What parents would like kids to eat

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Page 1: Vietnamese food for children

Your sub-title hereVietnamese food for children- What parents would like kids to eat

Page 2: Vietnamese food for children

Survey information

• 194 Vietnamese male/ female among 24-45 years living in HCM or Ha Noi

• Conducted on Dec, 2015

Page 3: Vietnamese food for children

Executive summary

• In the morning, kids in HCM tend to eat food prepared by school, and kids in Ha Noi tend to eat out with parents

• For lunch, food served by school is common• Kids in primary school are allowed to eat instant noodles

much frequently• 69% of kids are given allowance• Half of parents let kids eat what they want• Many young and elder parents want kids to eat rice and

products from milk

Page 4: Vietnamese food for children

Target information

Female; 58%

Male; 42%

Gender

HCM; 55%Ha Noi;

45%

Location

40-45

35-39

30-34

24-29

7%

20%

35%

38%

Age

Page 5: Vietnamese food for children

Breakfast for children

43% of children in HCM are served by school, and 29% in Hanoi eat out with their parents

Q. How do your children take breakfast mostly? (on weekdays), N=194

43%

19%15%

12%8%

3% 1% 0%

16% 15%18%

12%

29%

3%0%

7%

HCM Ha Noi

In HCM, Department of Education organizes school meal programs, which cover 100% of kindergarten and 90% of primary school

Page 6: Vietnamese food for children

Lunch for children

Many children in kindergarten and primary school eat lunch served by school

Q. How do your children take lunch mostly? (on weekdays), N=194

School p

repare

Prepare to

eat at s

chool

Buy at sc

hool

Cook for t

hem

Eat o

utside w

ith pare

nts

Eat o

utside by him

self or w

ith fr

iends

Does not ta

ke

Others

78%

6% 5% 5% 3% 3% 0% 1%

69%

6%13% 8%

2% 1% 0% 1%

HCM Ha Noi

In some case, children go back to home to have lunch

Page 7: Vietnamese food for children

Frequency of letting children eat junk food

Children in primary school are allowed to eat instant noodle more often than kids in kindergarten

21%

7%

2%

36%

16%

14%

5%Primary school

14%9%

14%

32%

18%

11% 2%

As much as kids want

Every day

4-6 / week

2-3 / week

Once / week

Only special occasions

Do not let

Instant Noodle

Snack / Sweet

Q. How often do you let your children eat instant noodles/ snacks or sweets per week?, N=194

25%

2%3%11%

22%

16%

20%

Kindergarden

22%

5%

8%

30%

15%

16%

5%

Page 8: Vietnamese food for children

Allowance for food/ drink

69% of kids in primary school are given allowance for their food/ drink

Q. Do you give some allowance to your kids for foods and others? N=194

Kindergarden Primary school5% 5%

29%

64%

33%

23%33%

9%

Yes, give day by day Yes, give when necessaryNo, I buy things when necessary No, I do not let him buy anything

Page 9: Vietnamese food for children

Concern about food for children

Half of parents let kids eat what they like to eat

Q. Please choose what is applicable for your thought, N=194

I let my children eat what they like to eat

I pay more for the better foods for myself

I pay more for the better foods for my children

I pay attention to the country origins of foods/ drinks

I feed my kids considering about what is good for growth

I pay attention to what my children eat

8%

9%

27%

34%

42%

41%

41%

53%

59%

54%

47%

47%

44%

34%

7%

3%

2%

2%

8%

4%

8%

9%

9%

10%

Strongly agree Agree Disagree Strongly disagree

Page 10: Vietnamese food for children

Food what parents want kids to eat

Many young and elder parents would like their kids to eat rice and products from milk

Q. Please list up 3 foods/ dishes that you would like your children to take, N=194

Others

Banh Mi

Egg

Traditional noodles

Seafood

Vegetable

Rice/ porridge

3

4

5

6

14

15

16

20

26

27

33

40

43

24-30

Others

Banh Mi

Egg

Other food from wheat

Soup

Fruit

Sweet/ snack

Meat

Traditional noodles

Vegetable

Milk/ yougurt / cheese

Seafood

Rice/ porridge

4

6

7

8

9

15

17

22

26

26

31

33

34

31-45

Page 11: Vietnamese food for children

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