vietnamese mobile game market

16
How do Vietnamese enjoy mobile game? - Check out what mobile app game Vietnamese enjoy the most

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Post on 15-Jul-2015

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How do Vietnamese enjoy mobile game?

- Check out what mobile app game Vietnamese enjoy the most

Survey information

• How do Vietnamese enjoy mobile game?

• Conducted on 22th of March, 2015

• 300 Vietnamese from 16 to 39 years old

Executive Summary

• More than half play mobile or online games

• More than half spend less than 1 hour for playing games

• 40% use has less than 5 app of mobile games

• Strategy game is popular among teens while board or card game is

popular among 30’s

• 54% have paid for mobile app

• Application store / Facebook are the most common information source

What kind of smart phones do you use?

77%

29%

3% 2%0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Android IOS Windows Phone Other

74% of Vietnamese own Android

What kind of games do you play?

60%

51%

14% 14%

6%2%

0%

10%

20%

30%

40%

50%

60%

70%

Mobile game Online game Other I do not playgame

TV consolegame (e.g:

Wii,Playstation)

Hand-heldgame (e.g:

PSP)

More than half play mobile or online games

21%

31%

24%

13%

6%

2%0%

2% 2%

0%

5%

10%

15%

20%

25%

30%

35%

Lessthan 30minutes

30 min -1 hour

1 - 2hours

2 - 3hours

3 - 4hours

4 - 5hours

5 - 6hours

6 - 8hours

Morethan 8hours

21% play games less than 1 hour

How many hours a day do you spend for playing game

on smartphone?

What country comes up from the keyword of mobile

game?

34%

24%

14%12%

8% 7%

0% 0%0%

5%

10%

15%

20%

25%

30%

35%

40%

US Vietnam China Japan Korea Europe Thailand Taiwan

US (34%) followed by Vietnam and China

How many game application do you have in your

smartphone?

40%

31%

10%

7%

2%4%

6%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

Less than 5 5-10 10-15 15 - 20 20 - 25 25 - 30More than 30

40% use has less than 5 app

*Answered only by those play game

What kind of game do you play on your smartphone

50%

41%38% 37%

31%29% 28% 28%

24%

20% 19%

0%

10%

20%

30%

40%

50%

60%

*Answered only by those play game

Board (50%) is the most popular game

What kind of game do you play on your smartphone(by age)

0%

10%

20%

30%

40%

50%

60%

Card game is popular especially for 30’s

*Answered only by those play game

Where do you play game on your smartphone?

76%

17% 12% 10% 6% 4%

18%

51%42%

26%

9% 2%0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100% Sometimes

Often

Home are the most common place followed by office / school

*Answered only by those play game

Have you ever paid for mobile game?

Yes,often, 7%

Yes,sometimes, 47%

No,, 47%

54% have paid for mobile game

*Answered only by those play game

Have you ever downloaded game application by clicking

the online ad?

Yes, often, 4%

Yes,sometimes, 61%

No, 34%

65% have downloaded game application by clicking ad

*Answered only by those play game

Where do you get information about new mobile

game?

58%50%

32%27% 25% 23% 23% 21%

15% 14%8% 7%

0%

10%

20%

30%

40%

50%

60%

70%

App Store and Facebook the most popular information source

*Answered only by those play game

Please tell me 3 mobile games you love most

No.1 Candy Crush No.2 Angry Birds No.3 Hay Day

No.4 Clash of clans No.5 Zombie Tsunami No.6 Plants vs Zombies

*Answered only by those play game

No.7 Audition No.8 Line

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