vietnamese mobile game market
TRANSCRIPT
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How do Vietnamese enjoy mobile game?
- Check out what mobile app game Vietnamese enjoy the most
Survey information
• How do Vietnamese enjoy mobile game?
• Conducted on 22th of March, 2015
• 300 Vietnamese from 16 to 39 years old
Executive Summary
• More than half play mobile or online games
• More than half spend less than 1 hour for playing games
• 40% use has less than 5 app of mobile games
• Strategy game is popular among teens while board or card game is
popular among 30’s
• 54% have paid for mobile app
• Application store / Facebook are the most common information source
What kind of smart phones do you use?
77%
29%
3% 2%0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Android IOS Windows Phone Other
74% of Vietnamese own Android
What kind of games do you play?
60%
51%
14% 14%
6%2%
0%
10%
20%
30%
40%
50%
60%
70%
Mobile game Online game Other I do not playgame
TV consolegame (e.g:
Wii,Playstation)
Hand-heldgame (e.g:
PSP)
More than half play mobile or online games
21%
31%
24%
13%
6%
2%0%
2% 2%
0%
5%
10%
15%
20%
25%
30%
35%
Lessthan 30minutes
30 min -1 hour
1 - 2hours
2 - 3hours
3 - 4hours
4 - 5hours
5 - 6hours
6 - 8hours
Morethan 8hours
21% play games less than 1 hour
How many hours a day do you spend for playing game
on smartphone?
What country comes up from the keyword of mobile
game?
34%
24%
14%12%
8% 7%
0% 0%0%
5%
10%
15%
20%
25%
30%
35%
40%
US Vietnam China Japan Korea Europe Thailand Taiwan
US (34%) followed by Vietnam and China
How many game application do you have in your
smartphone?
40%
31%
10%
7%
2%4%
6%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Less than 5 5-10 10-15 15 - 20 20 - 25 25 - 30More than 30
40% use has less than 5 app
*Answered only by those play game
What kind of game do you play on your smartphone
50%
41%38% 37%
31%29% 28% 28%
24%
20% 19%
0%
10%
20%
30%
40%
50%
60%
*Answered only by those play game
Board (50%) is the most popular game
What kind of game do you play on your smartphone(by age)
0%
10%
20%
30%
40%
50%
60%
Card game is popular especially for 30’s
*Answered only by those play game
Where do you play game on your smartphone?
76%
17% 12% 10% 6% 4%
18%
51%42%
26%
9% 2%0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100% Sometimes
Often
Home are the most common place followed by office / school
*Answered only by those play game
Have you ever paid for mobile game?
Yes,often, 7%
Yes,sometimes, 47%
No,, 47%
54% have paid for mobile game
*Answered only by those play game
Have you ever downloaded game application by clicking
the online ad?
Yes, often, 4%
Yes,sometimes, 61%
No, 34%
65% have downloaded game application by clicking ad
*Answered only by those play game
Where do you get information about new mobile
game?
58%50%
32%27% 25% 23% 23% 21%
15% 14%8% 7%
0%
10%
20%
30%
40%
50%
60%
70%
App Store and Facebook the most popular information source
*Answered only by those play game
Please tell me 3 mobile games you love most
No.1 Candy Crush No.2 Angry Birds No.3 Hay Day
No.4 Clash of clans No.5 Zombie Tsunami No.6 Plants vs Zombies
*Answered only by those play game
No.7 Audition No.8 Line
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