View from the private sectorHESA BenchmarkingJuly 2011

Alan Jenkins

Exec. Vice President

Kaplan Europe

Agenda

Overview of Kaplan

Kaplan Europe

Benchmarking

University partners

Pathways

Open Learning

Kaplan is the largest division of The Washington Post and has grown from a small test prep provider to become one of the worlds largest diversified education companies

Overview of Kaplan

Kaplan serves over 1 million students each year from Certificates through to Masters programmes on -campus and online

• Established in 1938

• First European business in 2003

• 30 Countries

• 600 campus locations

• 33, 000 employees

• 150,000 students in Europe

Overview of Kaplan

Kaplan established a major presence in the UK in 2003. We have evolved from a specialist accountancy trainer to become one of Europe's largest diversified education companies. Vertical Customers Delivery Levels Principal

Countries

Accountancy & Tax

Domestic students

Full time campus

Masters UK – England, Scotland & Wales

Business & Management

Major employers

Part time campus

Bachelors Europe – Ireland & Spain

English Language

University partnerships

Online training Professional awards

Middle East – Abu Dhabi

Law International students

Blended learning

CPD Other - US, Australia, NZ

Engineering Government funded

Publishing Vocational training

Kaplan Europe

The way we benchmark is a function of the quality of data, the scale of our operations and our strategic aimsSometimes it is easy….e.g. UK ACA training

Vertical Customers Delivery Levels Principal Countries

Accountancy & Tax

Domestic students

Full time campus

Masters UK – England, Scotland & Wales

Business & Management

Major employers

Part time campus

Bachelors Europe – Ireland & Spain

English Language

University partnerships

Online training

Professional awards

Middle East – Abu Dhabi

Law International students

Blended learning

CPD Other - US, Australia, NZ

Engineering Government funded

Publishing Vocational training

Benchmarking

Aim• To maintain our position as

market leaders by achieving above average pass rates and high client satisfaction

External• Pass ratesInternal• Pass rates sliced and

diced by office, tutor, employer and delivery

• Multiple student & employer satisfaction surveys

In some other operations benchmarking is a challenge:

Benchmarking

Lack of external data sources in sufficient depth

No confidence in external data sources

Available data does not meet our strategic aims

Measurement issues both externally and internally

Lack of scale for effective internal benchmarking

Every business unit need some form of effective benchmarking to continually improve

Benchmarking

Strategic aims

Benchmarks matching our strategic aims are wide ranging meeting a range of educational, social and commercial targets including:

• Best employer

• Highest student satisfaction

• Market share • SEO ranking

We aim to build high quality, lasting partnerships with good universities.

A good university partnership for Kaplan means that the student, the university and Kaplan will benefit.

Kaplan will use some aspect of its expertise and scale to do something that meets student demand and the strategic aims of the university.

Before entering a partnership we seek to ensure:a) Strategic commitment at a senior

levelb) Collaborative and long term

approachc) Desire to work together to

maximise the student experience

University partnerships

Kaplan International Colleges partner with sixteen universities providing pathway programmes

Pathways

UK:• Bournemouth University• City University• Cranfield University• University of Glasgow• University of Liverpool• Nottingham Trent

University• University of Sheffield• Brighton University• Westminster University

UAE:• Institute of Applied

Technology

US:• North Eastern University • University of Utah

China:• Northern Consortium Partner

Australia:• University of Adelaide• Murdoch University

We have other University partnerships in the UK and globally on non pathway programmes

KIC looks at a range of indicators – external and internal

Pathways

Number of partners

Growth in student numbers

Nationality mix

Progression rates

Offer to registration

Our first UK partner was Nottingham Trent University which has been a success for the university, our students, UK HE and UK plc

Pathways

Growth in student numbers – CAGR of 38% since 2005

Student mix –Nationalities have increased to 46 from 13

Progression rates – CAGR of 72% - well ahead of intake growth

Offer to registration – Now running at 85% - 90%

Question Target Excellent/ Good

1. How do you rate your Student Adviser 85% 95%

2. How do you rate your Tutor 85% 92%

3. How do you rate the assessment feedback from your Tutor

85% 88%

4. How do you rate the learning platform’s performance 85% 92%

5.How do you rate the quality of your online learning materials

85% 88%

6. How do you rate the quality of your textbooks 85% 91%

7. How do you rate the usefulness of the seminars 85% 66%

8. How do you rate the performance of WebEx 85% 56%

9. How do you rate your overall experience 85% 86%

10. Would you recommend KOL to a friend or colleague 85% 90%

Open Learning

Kaplan Open Learning is a partnership with the University of Essex – It is online, data rich with few opportunities for external benchmarking

Data is reviewed regularly and reported either daily, weekly or monthly but compared to targets not benchmarks

• Tutor response• Student satisfaction• Class size

Academic support

Open Learning

Any questions?