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The 2016 Remodeling 550 Survey Form

Thank you for taking part in the Remodeling 550. The survey should take just a few minutes to complete. Please have revenue and operational information ready as you fill it out, as we will be asking questions about those areas (most of which will be kept private and reported only in the aggregate with other responses).

You have the option of filling out the survey using this document; just save your work at the end and then email it to Craig Webb at [email protected]. However, we’d really prefer that you fill out the survey online; that way, we’ll capture the information more quickly. To access the online survey, go to this web address: https://www.surveymonkey.com/r/2016Remodeling550.

All Remodeling 550 applicants are also eligible to apply for the Remodeling 550 Service Excellence Distinction, powered by GuildQuality, the nation’s leader in customer satisfaction surveying for the building industry. This distinction will highlight Remodeling 550 members who display a commitment to customer service. You will be asked about this additional recognition at the end of the application.

Questions? Contact Remodeling's editor-in-chief, Craig Webb, at 202-736-3307 or [email protected].

Now, let's begin.

2016 Remodeling 550 Survey 1

https://www.surveymonkey.com/r/2016Remodeling550

mailto:[email protected]

GENERAL INFORMATION

1. Company Name: _______________

2. Street Address: _______________

3. City: _______________

4. State: _______________

5. ZIP Code: _______________

6. Phone (include area code and number): _______________

7. Website Address: _______________

8. Years in Business as of July 1, 2016: _______________

9. Principal Officer's Name: _______________

10. Principal Officer's Title: _______________

11. Principal Officer's Email Address: _______________

Please answer the next four questions if you aren't the Principal Officer.

12. Your Name: _______________

13. Your Title: _______________

14. Your Email Address: _______________

15. Your Telephone Number: _______________

WHAT TYPE OF COMPANY ARE YOU?We list companies in one of four categories. Please choose the one that best applies and then go to the page of the survey with the questions that apply to you.

_____. Full-service (i.e. general renovation) contractor. GO NEXT TO PAGE 3_____ Exterior replacement or specialty contractor (windows, siding, roofing, gutters, doors, decks, bath liners, cabinet re-facing, etc.) GO NEXT TO PAGE 5_____ Insurance restoration contractor GO NEXT TO PAGE 9_____ Franchise operator (a company that offers franchise businesses to entrepreneurs--NOT the franchise itself) GO NEXT TO PAGE 10___ None of the Above. (Sorry, this survey isn’t for you. You can quit now.)


QUESTIONS FOR FULL-SERVICE CONTRACTORS

17. Check the one description that best matches your company's primary remodeling activity:_____ Architect/design firm _____ Full-service remodeling _____ Kitchen and bath remodeling _____ Design/build remodeling _____Historic renovations

Answers to several of the next questions are required for companies to be eligible for the Remodeling 550 and Replacement 100 lists. Information that would be published next to your company's name is indicated with an X. Other information about your company will remain confidential, but may be combined with other data and published as overall figures.

X 18. What were your company's total gross sales for 2015? _______________

X 19. What were your company's sales from REMODELING in 2015? _____________

X 20. How many remodeling jobs did your company complete in 2015? ____________

X 21. What was the average selling price per project in 2015? _______________

X 22. What is your company's projected total gross sales for 2016? _______________

X 23. What is your company's projected gross revenue from REMODELING in 2016? _______________

X 24. What type of work do you do? Check all that apply. _____ Room additions _____ Basement finishing _____ Decks _____ Handyman/maintenance _____ Kitchen & bath remodeling _____ Roofing replacement _____ Siding replacement _____ Sunrooms/screen rooms/solariums _____ Window and door replacement _____ Whole house remodeling _____ Universal design (aging-in-place) improvements _____ Indoor air quality improvements Other (please specify) _________________________________________________


QUESTIONS FOR FULL-SERVICE CONTRACTORS (CONT’D)

25. What benefits do you provide employees? Check all that apply. _____ Health insurance _____ Life insurance _____ Dental insurance _____ Retirement account/401k _____ Disability insurance _____ Vacation _____ Sick days _____ Paid holidays _____ Company vehicle _____ Company mobile phone _____ Company uniform

26. How much does your firm spend annually on marketing? Include all monies spent on advertising, public relations, signage, website content, and website maintenance. _______________

You’re nearly finished! Now, please go to page 11


QUESTIONS FOR EXTERIOR REPLACEMENT AND SPECIALTY CONTRACTORS

The next several questions ask about your company's revenues and activities. This information is required for companies to be eligible for the Remodeling 550 and Replacement 100 lists. Required information that will be published is indicated with an X. Other information about your company will remain confidential, but may be combined with other data and published as overall averages.

X 27. What were your company's total gross sales for 2015? _______________

X 28. Excluding givebacks such as rescissions and credit cancellations, what was your company's total revenue from home improvement work in 2015? _______________

X 29. Number of jobs (i.e. contracts) your company performed in 2015 _____________

X 30. Size of average sale in 2015 _______________

X 31. What are your projected sales for 2016? _______________

X 32. What products/services does your company provide? Check all that apply. _____ Windows/doors _____ Siding _____ Roofing _____ Decks _____ Sunrooms _____ Bath liners _____ Kitchen re-facing _____ Gutter protection _____ Full-service remodeling _____ Insulation _____ Solar panels installation _____ Windows/doors _____ Other


QUESTIONS FOR EXTERIOR REPLACEMENT AND SPECIALTY CONTRACTORS (CONT’D)

33. What percent of your total sales volume is provided by each of these products/services? Please make sure the total adds up to 100%.

_____ Windows/doors _____ Siding _____ Roofing _____ Decks _____ Sunrooms _____ Bath liners _____ Kitchen re-facing _____ Gutter protection _____ Full-service remodeling _____ Insulation _____ Solar panels installation _____ Windows/doors Other ___________________________________

34. How many employees does your company have? _______________

35. Of those employees, how many work in …____ Sales? ____ Marketing? ____ Installation? ____ Management/administrative?

36. In 2015, what was your company's marketing expenditures as a percentage of total sales volume? Include all related expenses that involved marketing, including advertising, public relations, signage, website content, and website maintenance. _______________

37. In 2015, what was your estimated cost per issued lead? _______________



38. What lead sources do you use? Check all that apply. _____ Billboards _____ Community/cause marketing _____ Company website/SEO _____ Direct mail _____ Door-to-door canvassing _____ Events/home shows _____ In-store kiosks/SFI _____ Inserts in print media _____ Internet referrals from social media_____ Internet pay-per-click _____ Internet referrals from leads you bought _____ Mail displays _____ Manufacturer-provided leads _____ Marriage mail _____ Newspaper/magazine ads _____ Previous customers, repeat customers _____ Proximity marketing _____ Public relations _____ Radio Referrals _____ Self-generated _____ Showroom/walk-in _____ Telemarketing _____ Television/cable TV _____ Truck/job signs _____ Word of mouth/reputation _____ Yellow Pages

39. Which leads were most productive? Check the top three lead sources. _____ Billboards _____ Community/cause marketing _____ Company website/SEO _____ Direct mail _____ Door-to-door canvassing _____ Events/home shows _____ In-store kiosks/SFI _____ Inserts in print media _____ Internet referrals from social media_____ Internet pay-per-click _____ Internet referrals from leads you bought _____ Mail displays _____ Manufacturer-provided leads _____ Marriage mail _____ Newspaper/magazine ads _____ Previous customers, repeat customers _____ Proximity marketing _____ Public relations _____ Radio Referrals _____ Self-generated _____ Showroom/walk-in _____ Telemarketing _____ Television/cable TV _____ Truck/job signs _____ Word of mouth/reputation _____ Yellow Pages

40. Do you employ a sales manager? _____ Yes _____ No

41. Are any of your sales people private contractors? _____ Yes _____ No

42. What was your AVERAGE revenue generated per salesperson in 2015? ________


43. How much revenue was generated by your TOP salesperson in 2015? ___________



44. What was your company's close rate--issued leads converted to sales--for 2015? _______________

45. What percent of your installers are …employees? _______________subcontractors? _______________

46. Do you pay production bonuses to installers? _____ Yes _____ No Other (please specify) ______________

47. What benefits do you provide employees? Check all that apply. _____ Health insurance_____ Life insurance _____ Dental insurance _____ Retirement account/401k _____ Disability insurance _____ Vacation _____ Sick days _____ Paid holidays _____ Company vehicle _____ Company mobile phone _____ Company uniform _____ Other (please specify) _______________

48. Do you offer financing? _____ Yes _____ No

49. If you do offer financing, who is your partner? ________________________



QUESTIONS FOR INSURANCE RESTORATION FIRMS

Some of these questions require answers in order for your company to be eligible for the Remodeling 550. Required information that will be published next to your name is denoted here with an X. Other information about your company will remain confidential, but may be combined with other data from other companies and published in aggregate form.

X 50. What was your company's total gross revenue for 2015? _______________

X 51. What was your company's insurance-related revenue for 2015? _____________

X 52. How many insurance-related jobs did your company perform in 2015? _________

X 53. What was your company's average price per (residential) insurance job in 2015? _______________ 54. What type of insurance-related services does your company provide? Check all that apply. _____ Painting _____ Remodeling _____ Drying and water damage repair _____ Professional cleaning _____ Drywall _____ Storm damage _____ Contents and cleaning _____ Mold and mildew abatement _____ Lead abatement _____ Smoke/fire clean-up _____ Asbestos abatement

55. What is your company's projected gross insurance-related revenue for 2016? _____________



QUESTIONS FOR FRANCHISE COMPANY OWNERS

Remember, this page is for people who own companies that franchise services or products. It is not for the franchisees. Depending on whether your franchise involves general remodeling or specialty work, go to the questions for those groups.

Answers to all of these questions will be published next to your company's name if you qualify to be in the Remodeling 550.

X 56. In what year was your business founded? ______________

X 57. In what year did the first franchisee start business? _______________

X 58. What is your current franchise fee? You can give a single number or a range. _______________

X 59. How many current dealers or franchises are in your organization? _____________

X 60. What is the primary product or service your dealers/franchisees provide?



BACKUP CONTACT INFORMATION

Please provide contact information for a third party, such as an accounting firm or CPA that your company uses. This information isn't required, but it is helpful should we need to verify information you provided in this survey. This contact information will be used for verification purposes and will be kept safe by Remodeling.

62. Company Name: _____________

63. Address 1: _______________

64. Address 2: _______________

65. City: _______________

66. State: _______________

67. ZIP Code: _______________

68. Main phone: (111-222-3333) _______________

69. Email: _______________


GUILDQUALITY AND THE REMODELING 550

We appreciate your taking the Remodeling 550 survey. Your data will help all of us get a better sense of the state of our industry.

All Remodeling 550 applicants are also eligible to apply for the Remodeling 550 Service Excellence Distinction, powered by GuildQuality, at no cost. For those companies selected for the Remodeling 550, we will showcase your commitment to customer service by displaying the Service Excellence Distinction seal alongside your name. In order to participate, you will be contacted by a member of the GuildQuality team to submit customer information for all of your 2015 projects. Based on your annual volume, a sample of these customers will be surveyed by GuildQuality via phone, email or mail card.

(If you are currently a GuildQuality member, you will be able to use current customer data in your GuildQuality account and they will not re-survey any of your customers.)

All survey results will be shared with you in real time and will only be visible to your company. Only aggregate results in percentages will be used to determine the top companies and shared with Remodeling. In order to receive the Service Excellence Distinction, you must achieve a recommendation rate of 90% or greater and a response rate of 50% to 70%, depending on your volume. A complete list of qualifications will be provided to you upon receipt of your application. Remodeling and GuildQuality will review the results to determine who will receive this distinction and Remodeling will publish the winners.

Please select one of the options below regarding your interest in participating in this additional recognition. Again, there is no cost for this service. If you have any questions about the Service Excellence Distinction, please contact [email protected].

_____ * YES, I would like to apply to receive the Service Excellence Distinction and I am NOT a GuildQuality member. I understand that a representative from GuildQuality will reach out to me to collect customer information for surveying.

_____ YES, I would like to apply to receive the Service Excellence Distinction and I am a GuildQuality member. (Note: GuildQuality will not re-survey customers who have already been surveyed.)

____ NO, I do not want to apply to receive the Service Excellence Distinction.


mailto:[email protected]

THAT’S IT! NOW, HERE’S YOUR CHANCE TO TALK BACK

71. We work hard to bring you relevant industry information. Please suggest any topics that you would like to see addressed in future issues.

If we have any need to clarify what you’ve provided, we'll get in touch with you.

Questions? Comments? Contact Remodeling's editor-in-chief, Craig Webb, at [email protected] or 202-736-3307.


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