viewbooks in a digital age - part 01

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VIEWBOOKS IN A DIGITAL AGE VIEWBOOKS IN A DIGITAL AGE

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Page 1: Viewbooks In a Digital Age - Part 01

VIEWBOOKS IN A DIGITAL AGE VIEWBOOKS IN A DIGITAL AGE

Page 2: Viewbooks In a Digital Age - Part 01

VIEWBOOKS IN A DIGITAL AGE

Stalwart of the Comm Flo

Page 3: Viewbooks In a Digital Age - Part 01

VIEWBOOKS IN A DIGITAL AGE

PS&L 2012 Survey 100 within higher education asked 71% responded

Page 4: Viewbooks In a Digital Age - Part 01

VIEWBOOKS IN A DIGITAL AGE

PS&L 2012 Survey

Page 5: Viewbooks In a Digital Age - Part 01

VIEWBOOKS IN A DIGITAL AGE

PS&L 2012 Survey

Page 6: Viewbooks In a Digital Age - Part 01

VIEWBOOKS IN A DIGITAL AGE

PS&L 2012 Survey

Page 7: Viewbooks In a Digital Age - Part 01

VIEWBOOKS IN A DIGITAL AGE

PS&L 2012 Survey

Page 8: Viewbooks In a Digital Age - Part 01

VIEWBOOKS IN A DIGITAL AGE

PS&L 2012 Survey

Page 9: Viewbooks In a Digital Age - Part 01

VIEWBOOKS IN A DIGITAL AGE

PS&L 2012 Survey

Page 10: Viewbooks In a Digital Age - Part 01

VIEWBOOKS IN A DIGITAL AGE

PS&L 2012 Survey

Page 11: Viewbooks In a Digital Age - Part 01

VIEWBOOKS IN A DIGITAL AGE

PS&L 2012 Survey

Page 12: Viewbooks In a Digital Age - Part 01

VIEWBOOKS IN A DIGITAL AGE

PS&L 2012 Survey

Comments: “Parents still read them.” “They want something to take home.” “Handy reference when not online.” “Good for comparisons.” “Kids don’t read newspapers or much else so why a viewbook?” “What about sustainability?”

Page 13: Viewbooks In a Digital Age - Part 01

VIEWBOOKS IN A DIGITAL AGE

Page 14: Viewbooks In a Digital Age - Part 01

VIEWBOOKS IN A DIGITAL AGE

Page 15: Viewbooks In a Digital Age - Part 01

VIEWBOOKS IN A DIGITAL AGE

Page 16: Viewbooks In a Digital Age - Part 01

VIEWBOOKS IN A DIGITAL AGE

Anticipation.

I get mail, therefore I am.

Page 17: Viewbooks In a Digital Age - Part 01

VIEWBOOKS IN A DIGITAL AGE

Read me. Share me.

Page 18: Viewbooks In a Digital Age - Part 01

VIEWBOOKS IN A DIGITAL AGE

Look at me. Look at me again.

Page 19: Viewbooks In a Digital Age - Part 01

VIEWBOOKS IN A DIGITAL AGE

This is different.

Page 20: Viewbooks In a Digital Age - Part 01

VIEWBOOKS IN A DIGITAL AGE

Go away.

Page 21: Viewbooks In a Digital Age - Part 01

VIEWBOOKS IN A DIGITAL AGE

Integrated Marketing

Page 22: Viewbooks In a Digital Age - Part 01

VIEWBOOKS IN A DIGITAL AGE

Integrated Marketing

Page 23: Viewbooks In a Digital Age - Part 01

VIEWBOOKS IN A DIGITAL AGE

Integrated Marketing

Page 24: Viewbooks In a Digital Age - Part 01

VIEWBOOKS IN A DIGITAL AGE

Integrated Marketing