Viewership Area wise %2

17%

13%

21%

39%

10%

Lahore

Cantt

DHA

Ferozpur Road

Gulberg

Johar Town

11%

6%

43%

17%

23%

Karachi

Clifton

DHA

Sh-e-Faisal

Sh-e-Pakistan

Sh-e-Quideen

Viewership Area wise %3

10%

23%

9%

19%

39%

Rwp- Isb

Blue Area

Commercial Market

Kashmir Highway

Katchary Chowk

Muree Road

Target Group Share Ratings4

5%

41%

22%

15%

9%

8%

12-15 years

16-24 years

25-34 years

35-44 years

45-54 years

55+ years

17%

12%

22%21%

28%

SEC A

SEC B

SEC C

SEC D

SEC E

Top 10 Panels Karachi 5

Rank Location Medium Vendor Rating %

1 Najeab Center Wall Pasting Champion 11.32

2 Kashif Center Wall Pasting Zodic Link 11.01

3 Fayyaz Center Wall Pasting Sabir Sign 10.87

4 University Road Wall Pasting Vision Publicity 10.45

5 Gulf Tower Wall Pasting Ammar Adv 10.11

6 Absara Appartment Wall Pasting Zodic link 9.74

7 Hilal-e-Ahmar Wall Pasting MOA 9.70

8 Johar Chorangi Wall Pasting The Sign Media 9.42

9 National Stadium Wall Pasting Ammar Adv 9.13

10 Johor Mor Wall Pasting MOA 8.53

Top 10 Panels Lahore 6

Rank Location Medium Vendor Rating %

1 Mini Market Billboard Flex-o-Sign 11.31

2 Muslim Town Flyover Billboard Sahar Adv 10.39

3 MM Alam Road Billboard Hafiz Bro 10.11

4 Shalimar Hotel Billboard Sahar Adv 10.01

5 Liberty R/A Billboard Sahar Adv 10.0

6 Gari Shahu Chowk Billboard Hafiz Bro 9.87

7 Karim Market Billboard Azmee Ad 9.79

8 Firdous Market Billboard MNK 9.67

9 Jinnah Hospital Billboard AA 9.45

10 Walton Road Billboard Hafiz Bro 9.40

Top 10 Panels Rwp-Isb 7

Rank Location Medium Vendor Rating %

1 Raja Bazar Billboard Hafiz Bro 10.90

2 Aryana Hotel Billboard New Adcare 10.81

3 Naz Cinema Chowk Billboard Hafiz Bro 10.50

4 Jinnah Park Billboard Adnet 10.41

5 F-6 Billboard AA 10.10

6 Marir Chowk Billboard Sahar Ad 10.01

7 Saddar Billboard Ad Sign 9.81

8 F-6 Billboard MNK 9.75

9 Saddar Billboard Ad net 9.00

10 Blue Area Billboard MNK 8.71

Category Wise Summary8

Cat

ego

ry Im

pac

ts M

illio

ns

Category Wise Spend

30%

14%

30%

16%

10%

FMCG Telco

Textile Beverages

Electronics

793.04

435.27

330.46

129.69 79.38

FMCG Telco Textile Beverages Electronics

Top 10 Advertisers9

Imp

acts

in M

illio

ns

Relative Share of Spend11%

9%

10%

7%

11%10%

14%

8%

12%

8% Jazz Zong

McDonald's CBL

KFC Pakistan K&Ns

Pepsi-Co Uber

Coca Cola Opa Fries

220.60 200.66

98.94 83.34

71.06 70.10 58.99 56.25 51.52 36.35

Jazz Zong McDonald's CBL KFC Pakistan K&Ns Pepsi-Co Uber Coca Cola Opa Fries

Top 10 Brands10

Imp

acts

in M

illio

ns

Relative Share of Spend 13%

10%

8%

11%

12%9%

12%

9%

10%

6% Jazz Cash Zong 4G

Candi Biscuit K&Ns Burger Patties

KFC Zinger Uber Pakistan

Sprite Opa Fries

7up Kashmir Cooking

214.10 198.91

81.45 69.82 66.15

56.25 46.99 36.35 34.72 26.41

Jazz Cash Zong 4G Candi Biscuit K&Ns BurgerPatties

KFC Zinger Uber Pakistan Sprite Opa Fries 7up KashmirCooking

Digital OOH Medium(Time band Utilization)11

9:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 0:00

Male Female

21,080

10,512

19,048

27,086

32,108

5,349 8,925

15,935

22,459

26,315

9 -12 Morning 12-3 Noon 3-6 Afternoon 6-9 Night 9-12 Night

Male Female

Top OOH Digital Mediums12

Rank Location Vendor Rating %

1 Fortress Chowk MNK 30.21

2 Kahlid Butt Chowk Sahar Ad 29.77

3 Mini Market Flex-o-Sign 26.87

Top 3 Digital Panels(Lahore)

Rank Location Vendor Rating %

1 Iqbal Town Chinab Ad 18.44

2 MM Alam Road Digi Prime 18.01

3 Liberty Market Chinab Ad 17.88

Top 3 Digital Streamers Locations(Lahore)

13

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