views from beyond 2013: the leadership team

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Digital Future Now! Views from the Management Team

Beyond 2013

Friday, January 4, 2013


David HargreavesCEO

San FranciscoRather than brands just focusing on telling stories through a single medium such as a blog, they’ll need to diversify their storytelling to multiple platforms and multiple media types, simultaneously, to achieve a single campaign goal. Read more at http://bynd.com/blog/view-from-beyond-2013-trends-in-the-world-of-digital-marketing/

2013 is the yearof campaign diversification


http://bynd.com/blog/view-from-beyond-2013-trends-in-the-world-of-digital-marketing/





Matt IliffeCreative DirectorSan Francisco

We’ll see massive mobile device adoption. The question will be, will brands have the strategy to get the most from them? Smart brands will be thinking about their content portfolios and how they fit in with the way we are using our connected devices, plus how they fit into our lives. Read more at http://bynd.com/blog/view-from-beyond-2013-mobile-innovation-/

2013 is the yearof smart mobile content


http://bynd.com/blog/view-from-beyond-2013-mobile-innovation-/#rcxJWGM4imO4sHmJ.99





Nick RappoltManaging Director

LondonI believe that many agencies will morph due to a failure to crack the ‘technology code.’ I think that they will eventually try to split the creative and the tech teams so that they operate separately. I'm not sure how well that will work...Read more at http://bynd.com/blog/view-from-beyond-2013-technology-and-the-traditional-agency-model--/

2013 is the yearthat agencieswill morph


http://bynd.com/blog/view-from-beyond-2013-technology-and-the-traditional-agency-model--/#MpxA0FjqOLaojEL7.99







Bo MoodyVP Insights and Analytics

San FranciscoThere are a lot of listening solutions, but all of these just gather data (some of it bad data – I’m looking at you automated sentiment) and provide zero insight. You need a person who has a detailed understanding of the marketing strategy and how it relates to the brand.Read more at http://bynd.com/blog/view-from-beyond-2013-the-importance-of-insight-and-strategy/

2013 is the yearof the human analyst


http://bynd.com/blog/view-from-beyond-2013-the-importance-of-insight-and-strategy/





Roger WarnerDirector of Engagement

London

Brands and agencies face a creative organizational challenge in 2013. Great creative digital communication requires a mixture of very different skills and people. Analysts, researchers, creatives, technologists, designers, coders, communicators, storytellers and more... deployed consistently over time.

Read more at http://bynd.com/blog/view-from-beyond-2013-creative-organization,-eric-morcambe-meets-brian-clough/

2013 is the yearof creative rewiring


http://bynd.com/blog/view-from-beyond-2013-creative-organization,-eric-morcambe-meets-brian-clough/#8501YxGXgKTseVvX.99







Judith LewisHead of Acquisition

London

SEO as it was for a number of years may cease to exist, but those flash-in-the-pan techniques will be succeeded by the once and future SEO techniques of good relevant content, excellent technical optimisation, building relevant relationships and investing in relevant links. Everything old in SEO is new again it seems.

Read more at http://bynd.com/blog/view-from-beyond-2013-the-future-of-seo-/

2013 is the yearthat search goes back to the future


http://bynd.com/blog/view-from-beyond-2013-the-future-of-seo-/





David HargreavesCEO

San Francisco2012 was definitely the year of Big Data. I think 2013 will be the year of ‘Little Data’ as more and more apps appear that help people track, record and analyze their daily lives and behaviors. Read more at http://bynd.com/blog/view-from-beyond-2013-trends-in-the-world-of-digital-marketing/

2013 is the yearof ‘little data’







Matt IliffeCreative DirectorSan Francisco

Every brand can do a better job of leveraging location data to enhance their services. Not just the supply of data as part of their service, but also the collection and representation of that data. Brands need to understand how users want to interact with their business when they are on the move.Read more at http://bynd.com/blog/view-from-beyond-2013-mobile-innovation-/

2013 is the yearof smart Locationservices








LondonIn 2013 the amount of people that move from economically challenged countries like Spain to countries like the Nordics, UK and Germany to find work in agencies will increase dramatically.Read more at http://bynd.com/blog/view-from-beyond-2013-technology-and-the-traditional-agency-model--/

2013 is the yearOf european staff Migration









Bo MoodyVP Insights and Analytics

San FranciscoThe biggest challenge for implementing a data-driven marketing strategy is not our ability to gather great insight from mining conversation, but an organizational one. Most companies we work with struggle with significant organization strife; there is often little alignment between teams.Read more at http://bynd.com/blog/view-from-beyond-2013-the-importance-of-insight-and-strategy/

2013 is the yearthat data createsorganizationalchange







Roger WarnerDirector of Engagement

LondonNext year, we’ll be throwing amazingly talented people into a room together - much more often, and at many, many more points within the planning and execution process. Clients will be joining us in there too. This will be our ‘dressing room’.Read more at http://bynd.com/blog/view-from-beyond-2013-creative-organization,-eric-morcambe-meets-brian-clough/

2013 is the yearof proper creative collaboration









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views from beyond 2013: the leadership team

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