La Trobe Business School

BUSINESS STUDY TOUR[BUS3BST]

Subject Learning Guide

SummerTuesday 31st January to Friday 17th February, 2017

Available to students from all Campuses

Subject Coordinator(s): Clare D’SouzaInstance Coordinator(s): Philip TrebilcockAdministrative Assistant: Tanya Thornton

Table of Contents

INNOVATIVE RESPONSIBLE ENGAGED

SUBJECT DETAILS 3

GENERAL DETAILS 3ENROLMENT REQUIREMENTS 3SUBJECT DESCRIPTION 3SUBJECT INTENDED LEARNING OUTCOMES (SILOS) 4LATROBE ESSENTIALS 4GRADUATE CAPABILITIES 4ASSESSMENT AND FEEDBACK SUMMARY 4

PROPOSED PROGRAM 6

LEARNING RESOURCES 7

JOURNALS AND BUSINESS ARTICLES 8

STUDENT FEEDBACK ON SUBJECT SURVEY 8SUMMARY OF SFS FEEDBACK FROM LAST YEAR 8

LEARNING EFFECTIVELY IN THIS UNIT 8

POLICIES, PROCEDURES AND GUIDELINES 9

ACADEMIC INTEGRITY 9SPECIAL CONSIDERATION 9EXTENSIONS, LATE SUBMISSIONS AND PENALTIES 9STUDENT COMPLAINT 10STUDENT LEARNING UNIT (SL) 10LEARNING MANAGEMENT SYSTEM (LMS) 10LIBRARY 10STUDENT SUPPORT SERVICES 10

APPENDIX 1: LA TROBE LIBRARY RESOURCES 11

APPENDIX 2: ESSAY MARKING GUIDE 15

APPENDIX 3: BUSINESS PROPOSAL MARKING GUIDE 16

APPENDIX 4: EXPRESSION OF INTEREST FORM 17

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Subject DetailsGENERAL DETAILS

Subject Code: BUS3BST Subject Title: Business Study Tour

Teaching Period: Summer (Jan/Feb 2017) Location(s): Indonesia

Credit Points: 15 Mode: Face –to-Face

ENROLMENT REQUIREMENTS

Prerequisites: 120 credit points or MGT1FOM

Co-requisites & Incompatibles: Students who have completed the China Study Tour are ineligible to enrol in this subject.

Special Enrolment Requirements:

Students must make application on the form in Appendix 4 to the Instance Co-ordinator to enrol in this subject. Note that a quota of 40 exists for this subject. Enrolment may close at any time. You are strongly advised to apply early.

Cost:

There is a cost of $3,700 to attend this course. This cost is in addition to subject fees. A deposit of $1,500 is payable on acceptance of your application. The balance of $2,200 is due by 5pm Monday November 14th. The cost includes all trip expenses, including travel insurance. Personal spending money is extra. Eligible students may apply for an OS-HELP loan (repayable) of up to $7,764 for this subject.

Special Attendance Requirements:

1. Daily attendance at all activities whilst on tour from Tuesday 31 January, 2017 to Friday 17th February 2017 inclusive.

2. Attendance at a pre-departure day on the Shepparton campus is compulsory on Friday 18th November, 2016 (strictly 10:00am – 4:00pm). Students must not apply for enrolment if this day cannot be attended in person for the full time.

Role Name Email Telephone

Instance Coordinator for Indonesia trip

Philip Trebilcock

p.trebilcock @latrobe.edu.au (03) 5444 7264 M: 0422 188 228 In Indonesia +62 812 9169 4005

Administrative assistant Tanya Thornton tanya.thornton@latrobe.edu.au (03) 9479 5571

Subject Coordinator Clare D’Souza cdsouza@latrobe.edu.au (03) 9479 1232

SUBJECT DESCRIPTION

This subject incorporates a study tour to an overseas destination. The rationale behind going on a study tour is based on the following objectives to:-

1. Emphasize the significance of globalization;2. Understand business operations in an Asian economy;3. Learn and identify the challenges and opportunities of doing business outside of Australia;4. Expose students to diverse cultural environments.

This subject represents an opportunity to take part in an international study tour as a full credit subject. The La Trobe Business School offers study tours in a range of discipline areas. Students are involved in intensive learning tasks and also get the opportunity to visit and observe a number of sites relevant to the disciplinary context of the specific tour, which may include events, businesses, cultural sites, organisations and authorities. The learning experience is augmented through active engagement with professionals, observations, and personal reflection of their experiences on tour. This learning is supported by on-line and/or face-to-face learning activities provided for the students, and specific assessment tasks tailored to the nature of the study tour activities. Enrolment in an instance of this subject is by application and is subject to approval by the Instance Coordinator, which may be subject also to the availability of opportunities and supervisors.

The course is designed to cover the role and importance of global marketing from a firm’s perspective; analyse the international business environment; evaluate and examine the principles of international business management, including implications for policy setting, planning and strategy formulation.

The course will be delivered based on diverse teaching and learning activities. It will be conducted over a two week intensive in-situ study. The off-shore component of the course consists of a number of learning tasks that include site visits to major industries of the region, prominent guest speakers and class room facilitated learning. There will also be pre and post onshore study abroad component. During these onshore intensive workshops, students will engage in a learning process that

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are designed to explore cultural, social and political issues associated with understanding business in a changing Asian economy.

SUBJECT INTENDED LEARNING OUTCOMES (SILOS)

Upon successful completion of this subject, you should be able to :

Intended Learning Outcomes Learning Activities Selected Key Elements

1 Integrate and apply theories and skills to practical situations

Research, site visits and applying theory to practices Writing

2 Enhance cultural awareness and understanding of cross-cultures

Class lectures, discussions and readings that generate an understanding of cross cultural principles and practices in an global economy

Writing, Cultural Literacy, Critical Thinking, Inquiry/Research, Autonomy and independence

3Demonstrate effective experiential learning skills, enhance self awareness and cultural emotional intelligence

Written reflections, discussions and site visits with industry within an international context

Writing, Speaking, Cultural Literacy, Critical Thinking

4Apply global reasoning, standards or codes of practices relevant to international trade and make decisions that are informed by globalisation.

Cultural site visits, class lectures, industry site visits, lectures by industry specialists

Writing, Speaking, Cultural Literacy, Critical Thinking, Inquiry/Research, Autonomy and independence

LATROBE ESSENTIALS

The following Essentials are evaluated in this subject:

Essentials Assessment Task

1 Global Citizenship Essay, Business Proposal, Reflective Journal

2 Innovation and Entrepreneurship Essay, Business Proposal, Reflective Journal

3 Sustainability Thinking Essay, Business Proposal, Reflective Journal

GRADUATE CAPABILITIES

The following Graduate Capabilities (GCs) are evaluated in this subject:

Domain Description Element Description Level of Instruction

1. Literacies and Communication Skills Writing Extension/Expansion

2. Literacies and Communication Skills Speaking Extension/Expansion

3. Literacies and Communication Skills Cultural Literacy Extension/Expansion

4. Inquiry and Analytical Skills Critical Thinking Extension/Expansion

5. Inquiry and Analytical Skills Inquiry/Research Extension/Expansion

6. Personal and Professional Skills Autonomy and independence Extension/Expansion

ASSESSMENT AND FEEDBACK SUMMARY

Assessment Tasks: Due Date % Length SILOs GCs

1. Essay

5pm, Friday 24 February, 2017 (one week after return). LMS submission. Note that a marked draft of this essay is due on the pre-departure day.

45% 2,000 words 1, 2, 3, 4 1, 3, 4, 5, 6

2. Business Proposal 5pm Friday 3 March, 2017 – LMS submission 45% 2,000 words 1, 2, 3, 4 1, 3, 4, 5, 6

3. Reflective Journal Last day of study tour before departure back 10% Entries completed on pre- 1, 2, 3, 4 1, 3, 4, 5, 6

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(individual) to Australia.departure day, the day of departure & thereafter daily whilst on trip.

1. Essay

“Selling to Indonesia’s 300,000,000 consumers is an enticing prospect for businesses today. Discuss the dynamics of the Indonesian consumer with relevance to culture.”

Students should note and follow the Essay Marking Guide as shown in Appendix 2 of this document.

The following may be incorporated:1. Culture – the contrast between East and West 2. Indonesian philosophies and historical influences3. Segmentation issues relating to Indonesian business4. The widely used framework for categorizing national cultures as developed by Geert Hofstede

Guidelines for Essay:

1. Submissions must be made through the link on the LMS.

2. All submissions should use 1.5 spacing. Allow a minimum of 25mm (1”) on left, right, top and bottom margins.

3. Essays should have a separate statement of authorship form that should state the title of the essay, the name of the student, the name of the lecturer, the expected number of words and the actual number of words submitted. Do not guess!

4. Students should adopt the Harvard system of referencing. All quotations and references should be properly sourced. Inadequate details of publications and other sources will reduce the assessed grade.

5. Essays should include bibliography/references, typed on a separate page and listed in alphabetical order of author surname, detailing all sources used in preparation.

6. Essays should not exceed, or fall below, the set word limit by more than 10%. Bibliography/references and appendices should not be included in the word count.

7. Use a heading for each new paragraph. A heading may be divided into sub-headings. Very long sentences can be broken down. Check your spelling and grammar before submitting your work.

8. Appendices and attachments should be kept to a minimum. As much as possible, the relevant material should be included in the main body of the submission, rather than appended to the end of the work.

2. Business Proposal

Using the format shown in the attached Appendix 3, evaluate a business opportunity based on what was experienced in Indonesia. You may choose to either evaluate:-

1. An Australian business opportunity that could potentially be successful in Indonesia, or2. An Indonesian business opportunity that could potentially be successful in Australia.

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Besides the use of journal and peer reviewed articles, students are also expected to incorporate their learning experiences, examples and observations obtained from their formal classes/site visits/cultural experiences during their visitations.

In the report, students must follow exactly the numbering & headings as shown in the Appendix.

3. Reflective Journal (Individual)

A reflective journal is a means to reflect on your learning (and learning experiences) in different ways:

During the tour, you are requested to record on a daily basis the development of your ideas and insights and/or those of a group in a given context can include concepts, ideas and main points from experience and theory when you are in Indonesia

You will reflect upon the company visits, information sessions, subject content and personal experiences as a means to increase your insight and understand how this can be applied.

You will be responsible to analyse your own learning for self-development. Should not exceed one A4 printed page (single line) per day

Writing Reflective Journals

OverviewReflective ‘writing’ is often know as a journal entry and has been defined by various authors:

• ‘…as a means for recording thoughts, reflections, feelings, personal opinions, and even hopes or fears during an educational experience’.

• ‘to actively engage in a student’s own learning and have the opportunity to clarify and reflect upon their thinking’.

• ‘techniques to promote critical self-reflection where dilemmas, contradictions, and evolving worldviews are questioned or challenged’.

StructureA reflective journal entry is a conversation with yourself and follows the four components of the Focused Conversation Method. Often you hear the method called by its acronym ORID.

Objective Data Describe a situation: what did you see, hear, taste, smell, and touch?

Reflective Data Describe your reaction; often an emotion or a feeling. This is what tells you the situation is important and worth writing about.

Interpretive Data Try to explain what you have observed. Use some concept from the course here!

Decisional Data How would you incorporate your reflections in your learning experience?

What gets graded?We grade the process of reflection. We look to see if you are collecting enough objective and reflective data to be able to make sense of the experience AND recognize if you see it again. The interpretive data needs to be a logical outcome of the observations and based in some concept you learned in the Indonesian experience.

Proposed Program

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All items below are compulsory. All students are expected to participate fully in all daily activities – you will want to anyway! There will be scheduled free periods and free part-days.

1. Pre-departure day All students are required to attend the Pre-Departure day from 10:00 – 4:00 at the Shepparton campus on Friday 18 th

November, 2016. This is the day after the second semester examinations finish. Students must arrive on time and attend the whole day. Please do not enrol in this subject if you cannot attend this day. No exemptions are given.

During this day students will fill in forms required by the International Office. There will also be a sessions on group expectations, setting team roles, culture and basic language.

2. In-class lectures

There will be formal lectures at our host university and less formal lectures at other in-situ sites.

3. Company & Cultural visits

Several visits to businesses, government bodies, tourist destinations and cultural sites are included. More information will be given at the pre-departure session.

LEARNING RESOURCES

Reading Type Title Author and Year Publisher

Recommended Text (Not compulsory)

Economic development in Asia, 2nd edn,

Dowling, J. and Valenzuela, M., 2010

Cengage Learning: Singapore, 2010

Recommended Pre-departure readings

Doing Business in Indonesia https://okusiassociates.com/garydean/works/Doing%20Business%20in%20Indonesia.pdf

Doing Business in Indonesia: Legal and Bureaucratic Constraintshttps://devpolicy.crawford.anu.edu.au/acde/publications/publish/papers/wp2006/wp-econ-2006-12.pdf

Jackson, Karl D. "The political implications of structure and culture in Indonesia." Political Power and Communications in Indonesia (1978): 23-42.

Cassing, James H. "Economic policy and political culture in Indonesia." European Journal of Political Economy 16.1 (2000): 159-171.

Feridhanusetyawan, Tubagus. "Globalisation, Poverty and Equity in Indonesia." Conference on Poverty and Inequality in Developing Countries: A Policy Dialogue on the Effects of Globalisation. Vol. 30. 2000.

Devas, Nick. "Indonesia: what do we mean by decentralization?." Public Administration and Development 17.3 (1997): 351-367.

Hofstede, Geert. "Cultural dimensions in management and planning." Asia Pacific journal of management 1.2 (1984): 81-99.

Other referencesArnold, D. (2004), The Mirage of Global Markets: How Globalizing Companies can succeed as Markets Localize , Upper Saddle River, NJ: Prentice-Hall

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Bradley, F. (2005), International Marketing Strategy, 5th Edition, London, UK: Prentice Hall

Cellich, C. and Jain, S. (2004), Global Business Negotiations, Mason, OH: Thomson-South-Western

Czinkota, M. R. & Ronkainen, I. A. (2010), International Marketing, 9th edition, Dryden Press, Fort Worth

de Búrca, S. Fletcher, R. and Brown, L. (2004), International Marketing: An SME Perspective, London, UK: Prentice Hall

Hollensen, S. (2014), Global Marketing, 6th edition, London, UK: Prentice Hall

Jain, S. C. (2001), International Marketing, 6th edition, Cincinnati, OH: South Western

Jeannet, J. P. and Hennessey, H.D. (2006), Global Marketing Strategies, 6th edition, Dreamtech Press

Johansson, J. K. (2009), Global Marketing: Foreign Entry, Local Marketing and Global Management, 5th edition , McGrath Hill

Keegan, W.J. and Green, M.C., (2015), Global Marketing, Boston: Pearson.

Malhotra, N., Hall, J., Shaw, M., & Oppenheim P., (2006), Marketing Research: An applied orientation. 3rd Edition, Pearson Education Australia, Frenchs Forest, NSW

Quelch, J. A., Swee Hoon Ang, Siew Meng Leong and Chin Tiong Tan (2000), Strategic Marketing Cases for 21st Century Asia, Singapore, SG: Prentice Hall

Rugimbana, R. and Nwankwo, S. (2003), Cross-cultural Marketing, Melbourne, Australia: Thompson Learning

Strunk, W. (2007). The elements of style. Penguin.

Thomas, R. (2003), Referencing: A Guide (including electronic sources), La Trobe University

Usunier, J. C., Lee, J. A., & Lee, J. (2005). Marketing across cultures. Pearson Education.

Journals and business articlesBusiness Week

Journal of Marketing

Journal of International Business Studies

Columbia Journal of World Business

Business America

European Journal of Marketing

Management International Review

California Management Review

Business Horizons

Harvard Business Review

International Marketing Review

Journal of Global Marketing

The Wall Street Journal

The Asian Wall Street Journal Weekly

Transnational Corporations

International Trade and Development

Journal of International Marketing

Business International

Journal of Euro-Marketing

The Economist

SUMMARY OF SFS FEEDBACK FROM LAST YEAR

This particular study tour is a new subject in 2017

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STUDENT FEEDBACK ON SUBJECT SURVEY

The Student Feedback on Subjects (SFS) Survey is part of the quality assurance process that occurs across the university. In this survey you are invited to tell us about your learning experiences in this subject. We want you to tell us of your experience in this subject. Your views will be taken seriously and will assist us to enhance this subject for the next group of students. Your feedback will also contribute to the text for ‘Summary of Previous Student Feedback’ below so please take the time to tell us your views. The surveys are anonymous and will be distributed prior to the end of the teaching period.

For information on Student Feedback on Subjects refer to:http://www.latrobe.edu.au/students/get-involved/speak-up/subjects-teaching

Learning effectively in this unit

To perform successfully in this unit we recommend the following:

1. Have a positive attitude to learning from another culture.

2. To see cultural differences as being “different” rather than “wrong”

3. Participate in discussions and ask questions.

4. Prepare yourself physically for the trip – go on long walks and be reasonably fit

5. Start thinking about and planning the assignment early

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Policies, Procedures and GuidelinesThe University has a comprehensive policy framework to which both staff and students must adhere. You should familiarise yourself with those policies, procedures and guidelines likely to affect you especially the following:

Academic Integrity Special Consideration Academic Progress Assessment and Feedback Extension to Submission Dates

Late Submission of Assessment Tasks Occupational, Health and Safety [OHS] Privacy Student Charter Use of Electronic Mail

The relevant policies, procedures and guidelines can be found on the website at: http://www.latrobe.edu.au/policy/

Academic IntegrityAcademic integrity means being honest in academic work and taking responsibility for learning the conventions of scholarship. La Trobe University views this seriously as evidenced by the following extract:

Academic honesty is a fundamental principle in teaching, learning, research and scholarship. The University requires its academic staff and students to observe the highest ethical standards in all aspects of academic work and it demonstrates its commitment to these values by awarding due credit for honestly conducted scholarly work, and by penalising academic misconduct and all forms of cheating.

Academic Integrity Procedures (2012, p. 1 of 6)

Academic misconduct includes improper referencing, plagiarism, copying and cheating. You should familiarise yourself with your responsibilities in relation to Academic Integrity and if you have any questions, direct them to your Course Coordinator. Information can be found on the website at: http://www.latrobe.edu.au/students/learning/academic-integrity.

All hard copy assignments should be accompanied by the Academic Integrity Assignment Declaration Form available at: http://www.latrobe.edu.au/policy/documents/Assignment-Declaration-Form.pdf

For assistance with referencing visit http://www.latrobe.edu.au/students/learning/academic-integrity/referencing-help

Special ConsiderationSpecial Consideration is the term used to describe a process that applies an equity measure to ensure that where any temporary adverse circumstances beyond the control of a student, that impact negatively on that student’s ability to demonstrate their learning achievement for an assessment task, is taken into account.

Eligibility to apply for Special Consideration does not automatically imply eligibility to receive it. Certain criteria must be satisfied in order to receive Special Consideration.

Please refer to the relevant policies, procedures and guidelines website at: http://www.latrobe.edu.au/policy/

Submission of special consideration applications for assignments, mid-semester tests and final examinations should be made online at: http://www.latrobe.edu.au/special-consideration

Extensions, Late Submissions and PenaltiesThere are policies and procedures to guarantee fair, consistent and transparent treatment of late submission of assessment tasks provide equity around extensions to submission dates and penalties associated with not submitting assessment by the due date and time.

The University requires fair, consistent and transparent treatment of late submission of assessment tasks. The procedure for late submission is documented in the Late Submission of Assessment Tasks document (Ref. no. 112027D). It states:

The standard penalty for late submission of assessment tasks is 5% of the marks for that task for each delay in submission of a day or partial day up to a maximum of five (5) working days after the due date. Assessment tasks will not be accepted after the earlier of the following occurrences:

The fifth (5th) working day after the due date; or Feedback on the assessment task has been returned to any student by the Teaching Team member.

These penalties apply only to individual assessment tasks worth 15% or more of the total assessment for the subject. Late submission of take home examinations is not permitted.

Please refer to the relevant policies, procedures and guidelines website at: http://www.latrobe.edu.au/policy/

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Student ComplaintLa Trobe University is committed to an effective complaints handling mechanism for students in line with its policy of creating a harmonious and productive study environment. Feedback stemming from student complaints is a valuable source of information that helps the University improve the quality of its service.

You should lodge a complaint if you : are unhappy about something specific in your academic life (eg not enough seating in a lecture, staff not available

during office hours, cancelled lectures...) don't think 'the rules' (university policy or procedure) are being followed believe that a university staff member has been rude or their behaviour to you was inappropriate have a dispute about a process used during an appeal have reported something to I&O, security or academic staff and you have not received a response after a reasonable

amount of time are a victim of bullying or harassment

For more information on student complaint process and to lodge a formal complaint visit: http://www.latrobe.edu.au/students/complaints

Student Learning Unit (SL)The Student Learning Unit (SL) works closely with teaching staff in the Schools and on the Melbourne and regional campuses to ensure that all La Trobe students – including those from non-English-speaking backgrounds – develop high-level academic speaking, writing, reading, and numeracy skills required for successful learning in their courses. For further information, please see the website at: http://www.latrobe.edu.au/students/learning/

Learning Management System (LMS)The Learning Management System (LMS) is an Internet based system which allows you access to learning materials and to interact with other students and teaching staff in activities related to your studies from any location with Internet access. Most subjects have a LMS site into which you are automatically added as part of your enrolment into the subject.

The LMS can be accessed at: https://www.latrobe.edu.au/lms/login/ by using your Username and Password provided to you on your Statement of Account. If you are having trouble accessing the LMS or want to find out more about LMS, please see the website at: http://www.latrobe.edu.au/students/it/teaching/lms

LibraryThe Library has many valuable physical and online learning resources that can help you with your study. On campus students should get to know the physical Library environment by going on a Library Tour. All students should get familiar with the Library website where online resources include:

LibGuides [http://latrobe.libguides.com/index.php] – providing specific discipline and subject guides; LibSkills [http://latrobe.libguides.com/libskills] – to teach you library research and information literacy skills; LibChat [http://www.lib.latrobe.edu.au/] - a library discussion forum allowing you to chat with a Librarian; Academic Referencing Modules [http://latrobe.libguides.com/referencingmodules] – to assist you to understand

specific referencing styles; Academic Referencing Tool [http://www.lib.latrobe.edu.au/referencingtool/non-flash/index.php] – providing detailed

referencing examples; and, Assignment Calculator [http://www.latrobe.edu.au/library/assignment-thesis-support] – to assist you in time managing

your assignments and submitting on time.

Student Support ServicesIf you have special needs due to disability or other factors the Equality and Diversity Centre can provide advice and support. This Centre can be contacted by telephone on (03) 9479 2900 (Melbourne); (03) 5444 7410 (Bendigo); (02) 6024 9628 (Albury-Wodonga); National Relay Service Deaf and Hearing Impaired: T: 133677 (within Australia only). Email: Equality@latrobe.edu.au or refer to the website at: http://www.latrobe.edu.au/equality/.

Peer Learning AdvisersPeer Learning Advisers (PLAs) are successful and experienced students who are trained to assist fellow students. PLAs are located in the library and can assist students with a range of inquiries. For more information refer to the website at: http://www.latrobe.edu.au/library/help-and-training/ask-a-pla?src=stu

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Appendix 1: La Trobe Library Resources

Bundoora Campus

Finding Books

Books on marketing are found in the General Collection of the Library (level 3) at 658.8 (Marketing) and 659.1 (Advertising). Some useful subject headings to use on the Library’s web catalogue (http://library.latrobe.edu.au/search ) are:

AdvertisingAdvertising - AustraliaCommunication in marketingCompetitionConsumer behaviorDirect marketingExport marketingInternet marketing

MarketingMarketing - AustraliaMarketing - ManagementMarketing channelsMarketing researchNew productsPhysical distribution of goodsProduct management

Retail TradeSales promotionServices industries - MarketingStrategic planning*The term Marketing can be used in combination with types of commodities, products & servicesEg. Tourist trade - Marketing

Alternatively use Keywords search to retrieve all records that contain your search words anywhere in the record.

Useful journals

Print journals are held in the Serials Collection of the Library (Level 1). Many marketing journals are available electronically via Proquest 5000 databases (ABI/Inform, Proquest Asian Business, etc.), Emerald and Expanded Academic ASAP, etc. Please see page 2 for further details. The following list represents a selection of journals only.

JOURNAL TITLE PRINT / ONLINE JOURNAL TITLE PRINT / ONLINEAdministrative Science Quarterly Serials 658 A23 /Online Journal of Consumer Satisfaction

Dissatisfaction & Complaining Behavior

Serials 658 C75Australasian Journal of Market Research

Serials 658.8 A93

B&T Weekly Serials 659 B1 Journal of Interactive Marketing OnlineBusiness Review Weekly Serials 650 B973 Journal of Marketing Serials 658 J865 / Online Business Week Serials 330 B971 /Online Journal of Marketing Research Serials 658 J867 / OnlineCreativity & Innovation Management

Serials 658 C91 /Online Journal of Marketing Theory & Practice

Online

Direct Marketing Online Journal of Personal Selling & Sales Management

Online

European Journal of Marketing Online Journal of Product & Brand Management

Online

Harvard Business Review Serials 650 H33 Journal of Retailing Online

International Journal of Advertising

Serials 659 I6 Journal of Service Research Serials 338.4 J864 / Online

International Journal of Market Research

Serials 658 J874 /Online Journal of Services Marketing Online

International Journal of Research in Marketing

Serials 658 I8 / Online Journal of the Academy of Marketing Science

Serials 658 J876 / Online

International Marketing Review Online Management Science Serials 658 M264JMR, Journal of Marketing Research Serials 658 J867 / Online Managing Service Quality OnlineJournal of Advertising Online Marketing & e-business Serials 658 M34 Journal of Advertising Research Serials 659 J86 /Online Marketing Intelligence & Planning OnlineJournal of Business Serials 650 J86 /Online Marketing Education Review Serials 658 M29Journal of Business and Industrial Marketing

Online Marketing Research Online

Journal of Business Research Serials 658 J877 /Online Psychology & Marketing OnlineJournal of Consumer Marketing Online Qualitative Market Research: an

International JournalOnline

Journal of Consumer Research Serials 658.8 J86 /Online Social Marketing Quarterly Serials 658 S67Total Quality Management Online

Dictionaries

Printed marketing dictionaries are held in the Reference Collection of the Library (Level 2). Some recent dictionaries include:

Dictionary of marketing and advertising. Jerry M. Rosenberg. New York, J.Wiley, c1995.Reference 658.8003 R813d

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Dictionary of social and market research. Wolfgang J. Koschnick. Hampshire England, Gower, c1996. Reference 658.8303 K86d Dictionary of terminology: advertising (University of Texas at Austin)

http://advertising.utexas.edu/research/terms/ Glossary of marketing research terms (ESOMAR)

http://www.esomar.nl/EGlossary.htm Ilia Afanasieff’s marketing encyclopedia

http://www.nets.kz/ilia.nets.kz/marketing.html Marketing: the encyclopedic dictionary. David Mercer. Malden, Mass, Blackwell, 1999

Reference 658.8003 M554m

Finding articles in journals

Indexing and abstracting services help you find references to journal articles. Some also index book chapters, conference papers and theses, while others provide full text articles. Access is from the Library’s homepage, under the Databases link at: http://www.lib.latrobe.edu.au/databases/subject.htmlThose marked * can only be accessed in the Library. To access databases off-campus see instructions under the Off-Campus Access link at: http://www.lib.latrobe.edu.au/services/wamproxy.html

Service Description Coverage Access

ABI-Inform Global(Proquest 5000)

ABI/Inform is an authoritative source for worldwide business and management information, providing bibliographic information and abstracts to articles from over 1500 journals and full text articles for over 800 journal titles from 1987-. Includes marketing, advertising and trade journals

Full text1987-Abstracts1979-

WWW

ABIX (Australian Business Index)

ABIX abstracts Australian newspapers and journals, including: Australian Financial Review, Asian Business Review, The Australian, Business Review Weekly, Marketing, Retail World and some trade journals. Includes reported information on companies and industry developments.

Abstracts1981- Library

Academic Research Library(Proquest 5000)

Multidisciplinary database useful for international information, includes some full text Marketing journals.Note: Date coverage varies across titles

Full textmid/late 1990’s-Abstracts1980’s-

WWW

AusStatsAustralian statistical database from the Australian Bureau of Statistics. In addition to the freely available information on the site from Summary Information (Main Features), AusStats provides access to a large amount of data - including 1000s of statistical tables.

Full text WWW

Australian Public Affairs Information Service (APAIS) on AUSTROM

APAIS on AUSTROM is an index to all the major Australian social science journals, including some coverage of Australian marketing information. It does not index Australian trade journals.

Abstracts1978- WWW

Consumer Science Index (CSI) on AUSTROM

CSI on AUSTROM is an index to Australian and some overseas literature looking at consumer behavior / research, advertising and marketing of chiefly textiles and foods. Includes some citations to marketing / marketing research articles.

Abstracts1988- WWW

Current Contents Current awareness index to the table of contents of 7500 of the most heavily cited journals worldwide, in all major disciplines, including marketing

Abstract / Index1993-

WWW

EconLitComprehensive index to the world’s economic literature, produced by American Economic Association. Includes coverage of consumer economics, country studies, industry studies and marketing.

Abstracts1969- WWW

Emerald Access to over 100 international management / business journals, including: European Journal of Marketing, Journal of Consumer Marketing, Journal of Services Marketing, etc.

Full text1994-Abstracts1989-

WWW

Expanded Academic ASAP

Multidisciplinary database useful for international information, includes some full text Marketing journals. Titles include: Brandweek, Direct Marketing, Journal of Business, Journal of Consumer Research, Journal of Retailing, Mediaweek.Note: Date coverage varies across titles

Full textLate 1980’s-Abstracts1980-

WWW

Proquest Asian Business(Proquest 5000)

Business, management, general trade & financial information for the Asian region. Full text access to around 60 titlesNote: Date coverage varies across titles

Full text Mid-Late 1990’s; Abstracts1980’s-

WWW

Proquest European Business(Proquest 5000)

Business, management, general trade & financial information for Europe. Full text access to around 100 titles Note: Date coverage varies across titles

Full text 1990’s-AbstractsLate 1970’s-

WWW

ProQuest 5000

Set of cross-disciplinary databases under the umbrella name of ProQuest 5000. Databases of interest to business: ABI/Inform Global; ABI Global – Peer Reviewed; Academic Research Library; Accounting & Tax; Banking Information Source; Career and Technical Education; ProQuest Asian Business; ProQuest Computing; ProQuest European Business; ProQuest Telecommunications. Includes full text journals.Please Note: To search individual databases select via database title. To search your own combinations of databases enter into any ProQuest database and select Collections

Full textMid 1980’s-Abstracts1979- WWW

WileyInterscience Full text Wiley Journals. Includes 30 business journals, eg. Journal of Direct Marketing, Journal of Interactive Marketing, Psychology & Marketing, etc. Full text WWW

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Finding newspaper articlesCurrent print issues of the newspapers are found in the Serials section on Level 1.

Electronic newspapers

Service Description Coverage Access

Age and Good Weekend

Full text version of the Age including: Accent, Business Age, Editorials, Entertainment Guide, Green Guide, Letters to the editor, Sunday Age. Graphics & classifieds not included. The Age web site http://theage.com.au/cgi-bin/archive.pl includes free access to the past 4 weeks issues. See also F2 News Store

1993- Library

ABIX (Australian Business Index)

ABIX is a bibliographic abstracting service of chiefly Australian newspapers and journals, including: Australian Financial Review, Asian Business Review, The Australian, Business Review Weekly, Marketing, Retail World and some trade journals. Includes reported information on companies and industry developments

Abstracts1981- Library

Academic Research Newspapers (ProQuest 5000)

Search The New York Times, Wall Street Journal, USA TODAY and Barron's.

Full text 1990’s-AbstractsLate 1980’s

WWW

F2 News Store

Search a comprehensive index to Fairfax's publications for the last 11 years & partial index to 1986. Includes: The Age, Australian Financial Review, BRW, Sydney Morning Herald, Personal Investor, Shares.See: http://newsstore.f2.com.au/See also Age and Good Weekend

Last 11 years

WWW(free site)

Herald Sun Full text cd-rom of the Herald Sun. Graphics & classifieds not included. Please note: articles can only be downloaded onto an IBM compatible disk. View today’s paper at: http://www.heraldsun.com.au/ . See also Newstext

1992/93-1999 Library

MediaScanSelective index to articles / features / letters to the editor from: Sydney Morning Herald (1996-);The Age (1991-); The Australian (1991-); The Herald Sun (1991-); The Bulletin (1991-); The Courier Mail (1995-); Sunday Mail (1994-); Adelaide Advertiser (1997); West Australian (1996-1997)

1991- WWW

NewstextProvides free sample searching of articles published by NewsLimited, including: The Australian, Herald Sun & local newspapers. Full text available only to registered subscribers. See: http://www.newstext.com.au/index.htm See also Herald Sun

mid 1980’s- WWW(free site)

Finding company information, rankings and industry statistics

Articles in newspapers and journals:Company information, industry statistics and rankings are reported in journals, newspapers and magazines. You can find articles by using the previously mentioned databases and searching under company, product names and industries.

For example: Soft drink industry Coca Cola Co Sprite

Information in company / market databases

Service Description Coverage Access

Annual Report Collection

Contains full text annual reports of the top 500 Australian companies.

Updated annually, coverage 1992- (previous years available on microfiche)

WWW

Global Market Information Database (GMID)

Euromonitor’s Global Market Information Database (GMID) provides business intelligence on countries, markets and companies. It includes historical statistics and forecasts, analysis of consumers’ lifestyles, information sources, brand and company information and full-text market analysis.

Current, with regular updates as data becomes available

WWW

Jobson’s Year Book of Public Companies

Australian & New Zealand listed companies, including: address, directors, subsidiaries, largest shareholders, history, main activities, etc.

Current WWW

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Free information on the web

Many major public companies have their annual reports available for free on the WWW. To search the internet for information, try these popular web search engines from the Library’s homepage:

http://www.lib.latrobe.edu.au/reference/sjg-search.html

Some recommended company and industry web links (these links will be updated regularly)

http://www.lib.latrobe.edu.au/reference/ns-business.html

Printed Resources:

Australian Grocery Industry Marketing Guide

Information on distributors, supermarket suppliers, statistics relating to store market share, market values and volumes, competitive structures of the major packaged grocery market, etc

Reference 338.1994 G873 2001

Business Who’s Who of Australia

Includes: Private and public companies, address, branches, subsidiaries, directors, key executives, capital and annual revenue, product range, trade names. Also includes directory of directors / subsidiaries and the Business Classification Index.

Reference 338.40994 B979(latest ed)

European Marketing Data and Statistics

Statistical yearbook of European business and marketing information, including consumer market sizes, retailing & retail distribution.

Reference338.094 E89 2001

Hoovers Handbook of American Business

Includes: Lists of companies by sales, most profitable, most valuable, rankings by industry, products and brands. Individual company entries include overview, contact details, sales, assets, key competitors and stock prices

Reference 338.002573 H7892000

International business rankings Printed Index to articles in the popular pressInformation Desk 016.33876 S797i 2001

International directory of company histories

Multi-volume set covering the leading private, public and nonprofit companies. Includes: ownership, sales figures, company summary, principal divisions, subsidiaries, references

Reference 338.7409 I61

International marketing data and statistics

Statistical yearbook of business and marketing information, including consumer market sizes, retailing & retail distribution.

Reference 338.09 I61 2000

Kompass Australia Product and service guide of companies in Australia. Reference 338.002594 K81

World Market Share Reporter

Compilation of reported world market share data and rankings on companies, products & services

Reference 338.74021 W927 2001/2002

Australian Bureau of Statistics:

The Australian Bureau of Statistics produces demographic, economic and industry statistics, including: exports, manufacturing and service industries. Use the AusStats database to locate statistics.

*Access from the ABS web page at: http://www.abs.gov.au/ Please note: When downloading spreadsheets ignore the message about incurring a deduction of a specified dollar amount as this does not apply to La Trobe University users.

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Appendix 2: Essay Marking Guide

Student name: _______________________________________________

CRITERIA FOR ASSESSMENT OF WRITTEN WORK INCLUDES:

Maximum Mark

Mark allocation

Assignment Title Page 2

Table of Contents (with page numbers) 3

Executive Summary Present a concise overview of what is

included. Do not show detail here.5

1. Introduction Identification and delineation of the topic 5

2. Relevant Theory Demonstrated knowledge, understanding of

the relevant concepts. Observations made during the tour Research, integration and application Evidence of extensive coverage of the topic Logical development of ideas and structure

35

3. Analysis and synthesis Clear analysis of the underlying topic and key

points explained well Addresses major issues and counter

arguments that readers are likely to raise Critical discussion and evaluation of

appropriate theory

30

4. Conclusion Adequacy of conclusion 10

Presentation of Assignment Structure Use of supporting evidence Grammar, spelling and expression Layout and presentation Appropriately referenced Within word limit

10

Total 100 Marks

Feedback :

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Appendix 3: Business Proposal Marking Guide

Student name: _______________________________________________

Students should follow the pattern below Max

. M

ar Mark obtained Comment

Statement of Authorship & Word length – 2,000 words (+/- 10%) 2

1. Table of ContentsTable of Contents with Page Numbers

3

2. Executive SummaryPresent a concise overview of the issues, objectives, strategy and actions incorporated in the plan and the outcomes. Do not show detail here.

5

3. Current situation and trendsSummarises relevant background information on the market, competition and the micro-environment. Show trends, including size and growth rates for the overall market segments.

10

4. Performance review of the existing product or serviceExamine the past performance of the business’ products/services and the elements of their marketing program (eg distribution, promotion, etc.).

10

5. Key issuesIdentifies the main opportunities and threats to the products/services that the plan must deal with in its new environment, and the relative strengths and weaknesses of the products/services.

12

6. ObjectivesSpecify the goals to be accomplished in terms of sales volume, market share and profits. Number these.

10

7. Marketing strategySummarises the overall strategic approach that will be used to meet the plans objectives

10

8. Action plansSpecifies the target market to be perused. What specific actions are to be taken with respect to each of the 4Ps of the Marketing Mix? Who is responsible for each action? When will the action will be engaged in?

10

9. ControlsDiscusses how the plans progress will be monitored; identify contingency plans to be used if performance falls below expectations or the situation changes

7

10. Financial AnalysisHow much will be budgeted for each action? 7

11. Conclusions and Recommendations 712. References 3Presentation - Clarity of expression, grammar, etc 4

Total 100

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Appendix 4: Expression of Interest FormLatrobe University BUS3BST Business Study Tour to IndonesiaTuesday 31st January 2017 to Friday morning 17th February 2017

Acceptance to participate in the BUS3BST is by selection only. Selection is determined by the Course Instance Co-ordinator and it is based on qualifying criteria such as stage of course progression, number of subjects completed, and benefit to be gained by the student from participation in the program.

(Note that students who have completed the China Study Tour are not eligible for enrolment in this subject.)

Your Full Name (as on your passport):

Student ID Number:

La Trobe email address:

Telephone:

Mobile:

What campus are you enrolled at?

What degree are you enrolled in?How many credit points will you have completed before the tour?

What passport nationality do you hold?

What Latrobe subjects have you completed?

How did you hear about this study tour?

Who else do you know who is intending to apply for this study tour, or who has already attended it?Are there any factors that may make it difficult for you to complete this study tour?Do you acknowledge that there is a cost of $3800 to attend this course? This cost is in addition to subject fees. There is a compulsory pre-departure day in Shepparton from 10:00am to 4:00pm on Friday 18th November. Do not apply for this subject if you cannot attend in person for the full day.

Please state here your response.

Please state briefly your intentions as to why you would like to join the Business Study Tour:

Please email this completed form to: Mr Phil Trebilcock (p.trebilcock@latrobe.edu.au), 0422 188 228

Note that there is a quota for this subject and that applications may close without notice. You are advised to apply early.

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