viki media kit - 2015
TRANSCRIPT
GLOBAL TV POWERED BY FANS
Viki: Our Community and Content
“The essence of community, it’s heart and soul, is the non-monetary exchange of value; things we do and share because we care for others, and for the good of the place” - Dee Hock (One from Many - Visa and the Rise of Choardic Organization)
HOW VIKI WORKS
1We license primetime TV and movies from around the world
Fans collaborate to localize the content into over 200 languages!2
A global audience tunes in for long form content from 100+ countries 3
OUR AUDIENCEYoung, Passionate and Highly Engaged
79% Female
63% Millennials
32.4% H.H.I. of 100k+
181M minutes viewed (Comscore Jan 2015)
91% of users binge watch (Viki User Survey 2015)
5.4MLikes Followers/30%
Re-tweet Viki
263K
56% of users watch 2+ hours per day (Viki User Survey 2015)
23k~Subscribers
OUR CONTENT Global prime-time content in high quality across all devices
American classics like The Office Exclusive Japanese anime like Astro Boy and Kimba the White Lion
Award-winning telenovelas like Pablo Escobar
Most popular Korean/Taiwanese dramas, movies & more
OUR STARSLee Min Ho has more followers than top Hollywood and YouTube stars!
2.3M followers
235K
follower
s
Robert Pattinson of Twilight/Harry Potter fame Michelle Phan - YouTube fashionista
639K
follower
s
OUR SHOWS
AMERICAN NETWORKS ARE WATCHINGThe huge popularity of Korean dramas is translating to American remakes
Source: NBC to Remake South Korean Variety Show 'Grandpas Over Flowers’
Source: ABC Adapting Hot Korean Drama 'My Love From Another Star' (Exclusive)
BREAKING DOWN LANGUAGE BARRIERS
800 MILLION!WORDS SUBTITLED
75%SPEAK 2 LANGUAGES FLUENTLY
200+ LANGUAGESON VIKI
Source: Viki Dashboard and Viki User Surveys
73%SPEND 14 HR’S+ ON VIKI WEEKLY
Our Engaged and Social Audience“A minute of video is worth 1.8 million words” - Dr. James
McQuivey (Forrester Research)
“Mobile is eating the world” - Benedict Evans (Andreessen Horowitz)
OUR USER ENGAGEMENTMinutes Per Viewer
Viki users spend more time with our
content than SnagFilms, Dailymotion,
and Dramafever combined!
Source: Comscore Video Matrix, October 2014
OUR MOBILE AUDIENCE
Source: Viki Dashboard
26.6 million mobile app installs!
49% of Viki video starts come from mobile devices (does not include embeds)
INCREDIBLE MOBILE GROWTHOur U.S. mobile growth in the last 2 years averages 618% between Android and iOS
Source: Viki Dashboard
Advertising with Viki
WHY ADVERTISERS LOVE VIKI
Source: DFP Ad Server
90%Completion
Rate
3.28%Average Cross Platform C.T.R
NATIVE ADVERTISING WITH VIKI
Branded Collection is a native homepage placement featuring a brand’s content or storytelling ads as the first ‘collection’ a user will view on the site. We partner with brands that match our site’s audience and their interests.
4.3 Billion Expected spend in
2015
90%say ‘relevancy’ is #1 factor in sparking in-
feed interest in sponsored
content
Source: Ad Age
BRANDED VIDEO PLAYER
The branded player runs with a pre-roll or mid-roll, providing immersive experience with the video ad and skin together. The skin is clickable and allows for multiple calls to action.
Immersive
ad experience with background
skin running along video ad
CAROUSEL AD UNIT
The Display ad is a homepage placement shown in the 2nd slot of the video carousel, staying in view for 10 seconds (with no user interaction). User interaction keeps ad in view and click drives to an advertiser’s video ads or microsite on Viki.
Prime placement on Viki’s curated
homepage carousel
50k impressions
per day
PRE ROLL AND MID ROLLPre or Mid Roll (640x360)
Companion Banner (300x250)
File Size 50MB or less
Dimensions 16:9 (preferred), 640x360 or higher; 4:3, 640x480 or higher
File Format MP4, MOV, FLV, AVI, WMV
Frame Rate 24-30
Number of Links 1
Creative Changes
3
Submission Deadline
Until 5 days before delivery
Video Duration 30 seconds or less
Size 300x250
File Formats GIF, JPG, PNG, third party (if VAST)
Maximum File Size
40KB
SQUARE AD
Square Ad (300x250)
File Size 40KB or less
Dimensions 300x250
File Format PNG/GIF/JPG
Number of Links
1
Creative Changes
3
Animation/Looping
30 seconds max. Dark border required.
Delivery Pages http://www.viki.com/tv/###http://www.viki.com/movies/###http://www.viki.com/genres/###http://www.viki.com/artists/###http://www.viki.com/videos/###
Expanded Size 600x600 max. Must expand DOWN or LEFT. Only 3rd party vendor tags accepted to run expandable formats.
SUPER LEADERBOARD
Super Leaderboard (950x90)
File Size Initial file size = 50kbRich media polite file size: 130kb
Dimensions 950x90
File Format JPG/GIF/PNG
Number of Links
1
Creative Changes
1
Delivery Pages http://www.viki.com/ (Leaderboard + Carousel)http://www.viki.com/tv (Leaderboard only)http://www.viki.com/movies (Leaderboard only)
Submission Deadlines
7 days before delivery
MOBILE VIDEO
Full Page Video ad experience on mobile
File Size 50MB or less
Dimensions 16:9 (preferred), 640x360 or higher4:3, 640x480 or higher
File Format MP4, MOV, FLV, AVI, WMV
Frame Rate 24-30
Number of Links
1
Creative Changes
3
Submission Deadlines
Until 5 days before delivery
Video Duration 30 seconds or less