vikki goel 11 mpob

8/8/2019 Vikki goel 11 MPOB

1/12


2/12

PERCEPTION

Submitted by:

Vikki goel

1609711

MBA 1st sem.


3/12

Meaning of Perception Perception is the cognitive process, which

involves the organism, selection, organizing

and interpreting the stimulus. Thus, perception

is the process of selecting, organizing andinterpreting or attaching meaning to the events

happening is the environment.

Perception may be defined as a process by

which individuals organize and interpret their

sensory impressions in order to give meaning

to their environment.

ROBBINS


4/12

Process ofPerception

Registration Selection Interpretation FeedbackStimuli


5/12

Perception Process

Stimuli

Registration

Selection

Interpretation

Feedback


6/12

Perceptual Selectivity

Internal Factors

Self Concept

Needs andMotives

Beliefs

Expectation

Response Silence

External Factors

Size

Intensity

Repetition

Familiarity

Individuals

Perception

Situational Factors

Physical Setting

Social Setting

Organisational Setting


7/12

Internal Factors Self concept :-

The self concept plays an integral role inperceptual selectivity. How a person views the world

depends on a great extent on the concept or image he has

about himself.

Needs and Motives :-

Peoples perception is determined by their

inner needs and motives. The need is a feeling of tensionor discomfort. When a person misses something or when

he feels that he is not quite closed to fill a gap in his

knowledge. People with different needs select different

methods to satisfy their needs.


8/12

Beliefs :-

A persons beliefs thoughts, customs or

values have a profound influence on his perception.A person censors the inputs to avoid disturbance to

his existing beliefs.

Expectations :-

Expectations are connected with the state of

anticipation of possible behaviour from a person. A

worker may not expect filthy or absurd language

from the supervisor about the technical features of a

product from non-technical people. This is also of

direct contact with the objects or events.


9/12

External factors

Intensity :-

Intensity refers to brighter louder and more colorful

objects to be compared with other objects around. The

louder a sound more likely a person is to attend to it than a

soft sound. This factors if intensity or brightness is morenoticed when a person is experiencing something new or

unfamiliar.

Size :-

Generally objects of larger size attract more

attention that the smaller ones. A full page advertisement is

more likely to attract attention that a half column one. Size

establishes dominance and enhances perception selection.


10/12

Repetition :-

The repetition principle states that a

repeated external stimulus is more attentiondrawings than a single one. A stimulus that is

repeated has a better chance of catching attention

that one which is not repeated . In addition repetition

increases our sensitivity and alertness to the

stimulus. The same advertisement of a product

shown daily on TV is based on the principle of

repetition.


11/12

Familiarity :-

Familiarity principle states that a familiar

factor can serve as an attention catcher. New objectsin a familiar situation or familiar objective in a new

situation will draw attention.

Job rotation is a good example of thisprinciple. Similarly among a group of people

walking towards you, you are most likely to

perceive the face of a friend in the crowd.


12/12

vikki goel 11 mpob

Documents