Village Organics Private Ltd.

The journey towards cultivating the country…….

Passionate for farming, however not sure where to start ?

Your passion is one among the best as the land availability in India is Shrinking….

Total land availability in India is 0, 81,23,81,200 Acers and this will Never change.

Total population of India as in 2012 is 1,22,02,00,000 + add 51 every minute….

Still most of us do not even have an acre of land ?

Agriculture land Vs. Population

Let’s first understand as to,

Why ?

people do not get into farming

Cannot

Passion Vs. practicality

It’s Clarity…

Fulfilling your passion is not that easy, as agriculture and real-estate in India is still an unorganized segment and is managed mostly by not so professional people.

There is no end-to-end service providers and there is no fixed MRP for this industry.

Adding to this, the missing clarity and uncertainties create a road block.

Lets take a look at the common concerns :

• Legal• Cost/commission• Documentation• Approach road• Soil fertility/water

availability

• Cannot afford specialist consultation for small holdings

• What to grow• When to grow• Knowledge of seeds,

fertilizers, pesticides etc.

• Cannot afford technology and machinery

LANDINPUTS

EXPERTISE

Technology

• Manpower issues like availability, skill, cost and consistency, knowledge upgrades and optimum utilization

MANPOWER

• Time and availability constrains

TIMELINE

• Cannot process, store or market it directly causing middleman issues

PROCESSING AND MARKETING

Lets see why farmers are quitting……

Past PresentLarge land holdings Small land holdings

Huge manpower Availability Manpower Scarcity

Sustainable farming : inputs like seeds fertilizers where available in house from the life stock costing zero percent

Inputs like Pesticides , seeds and fertilizers very expensive

Supporting systems like dairy and poultry Supporting system collapsed Converting the producer into a consumer

Non availability of technology Availability of technology but not affordable

Multi crop module Monocrop module

Customer sentiment: Consumers demanded on basis of quality making the produce safe and healthier

Customer sentiment : Consumers demanded on basis of cost and quantity making produce toxic and malnutrient

Community living gave access to knowledge transfer without any cost

Independent farming and small land holdings restricted the farmer from expertise and technology

Farming was the main source of income Globalization has brought-in multiple options

Who we are ?

We are a Team Of……..

Traditional Senior farmers

Wood Scientists

Soil Scientist

Environmental Scientists

Horticulturalists

Certified Crop advisors(CCA)

Agronomist

Entomologist

Dairy Technologist

• V Asha Kiran Founder & Managing Director – Village Organics Pvt. Ltd

• Managing Director for Air aroma India Pvt. Ltd• Managing Director for Microline computers Pvt. Ltd• Direct exporter of Organic Mangoes to Australia, Singapore, Malaysia

and USA• Indian distributor for Natural fragmented oil to Major star hotels in India

• P Gopi Krishna Director – Village Organics Pvt. Ltd• Managed his family business “ Vinu Agritec Pvt. Ltd” • Has immense knowledge & experience in agro executions and

management of farms ranging between 100 acres to 3000 Acers. • Completed successful farming on 2500 acres at Vinukonda, Guntur dist.

Andhra Pradesh under waste land development scheme of Govt. of India.

• K . Srinivasa Rao Director – Village Organics Pvt. Ltd• President - Sandalwood growers association• Managing Partner – Herbal India Enterprises • Partner – Siri Agri Group• Has been learning the complete cell biology of Sandalwood from Dr. H S

Anantha Padmanabha for the past 8 years.• Has been practicing sandalwood cultivation for the past 8 years

Board of Directors

Currently working as Manager Horticulture of the Taj West End (Taj Group Hotels) Bang.

Post Graduate in Botany & Researcher in the field of Cytogenetic & Plant Physiology. Expert in Tissue Culture, Breeding Resistant Mutants for Gama radiation & Environmental Pollutants, especially industrial effluents.

Officially Having 23 years of Experience in the Landscaping & Horticulture field, Initial 14 months focused in Landscaping of Goa University premises, which is of Lateritic Rocky Strata. Then Joined Leela Venture ltd, taken up the role of Project in charge and instrumental in building up The Leela Goa & Landscaping @ Mobar Cavelosim, Goa, which became part of the leading hotels of the world within 1 year. Rest of the 21 years within Taj Group of Hotels developing landscape of prime properties country wide.

Have been instrumental for winning the award for The Taj West End as ‘Best Environmental Hotel of the year’ 08’.

Honorary Consultant for Urban Landscaping of Bangalore for BBMP & BET.

Specialized in transplantation of 100 years old Trees. Takes part in assisting the government in transplanting Heritage trees instead of cutting them during road widening program.

Horticulture Scientist

S.L.V Prasad

Wood Scientist

Dr. H S Anantha Padmanabha, the forestry consultant, is an expert on sandalwood cell biology, who mastered the technology of artificial raising of sandalwood.

A scientist of 40 years experience in forestry in India, he had worked as a senior scientist at the Institute of Wood Science and Technology in Bangalore (India) from 1964 to 1998 and was responsible for guiding research projects on sandalwood and other forestry species including but not limited to techniques of growing sandalwood and decease and pests affecting forestry tree species.

Currently he is a Director of Karnataka Research Foundation and Advance Technology Transfer, Bangalore, Consultant to Tropical Forestry Services Western Australia, consultant to Forest Rewards, Western Australia, and had served as consultant to Department of Conservation and Land Development (CALM) and Forest Product Commission (FPC) Government of Western Australia from 1998 to 2002. He is honorary consultant to Karnataka Soaps and Detergents Ltd, Bangalore, assisting and providing guidance to farmers, corporate bodies and NGO’s in growing sandalwood in India.

He has co-authored books on sandalwood and have published over 150 publications in both Indian and International journals. He was designated as chief Technical Advisor for sandalwood projects with the World Bank FREE project (ICFRE) Government of India.

Dr. H S Anantha Padmanabha

Environmental Scientist

Master of Science (environmental science & engineering) University of Maryland College Park, MD,USA.

Worked as consulting engineer for over 10 years in USA. He has developed an innovative low cost water disinfection technology, which is in the final stage of product development (Patent Pending, US Patent Office, Washington, DC).

Developed a simple & effective three step cow-based sustainable farming technique. Currently working in over four districts of Andhra Pradesh conducting training for farmers on cow-based sustainable farming.

Developed a rice cooking (traditional) process to enhance and promote health, especially for diabetes and muscular skeletal problems.

Participated in core organizing team for several antipollution movements including a major Uranium mining project at Nagarjuna Sager area.

Varied interest in Vedic sciences including Ayurveda, Holistic Healing, Astrology, Yoga, Meditation, Agni Hothra, Traditional Knowledge Systems.

K.Muralidhar Reddy (Acharya)

Strengths

A team of highly qualified individuals with years of

experience in their field have contributed to one of the best

and unique crop module

Our End-to-End farming module has helped us make the most

out of farming.

Many passionate individuals from various sectors of life who

wanted to get into farming however avoided the same due

to lack of clarity are today investors with us and are our

strength

An unique eco-friendly community farming module, for

optimum utilization of available resources

A thought process that has balanced the usage of

traditional farming modules and adopted technology only

where applicable

Visionary and experience leadership that developed a

highly profitable farming module

What do we do?

Live Stock

Vegetables

Mango

Sandal Wood

Carbon Credits

Making produce more profitable……

We are farming in a integrated and sustainable manner

Company Owned Nursery

Trained Manpower

Self owned farm equipment

sowing, growing harvesting

Food processing

Cold Storage and Warehouse

Self marketing

Exporting

Making profits more profitable…

Crop Yield per acre Expected price Gross Income (p/y)

Vegetables 10 Mt Rs 15 1,50,000

The above profit figures look amazing, however is it really possible?

There are two factors which effects the annual income projected. Can we achieve 10 Mt per year and will the cost projected remain the same for the entire year.

Yield: Achieving 10 – 15 Mts. per year is an common accomplishment , we have local farmers who even achieve 25-30 Mts. pa, however there are lots of factors which may effect the same.

At Village Organics this factors are clearly understood and properly taken care of.

• Proper selection of seeds and saplings to ensure mortality issues.• In-depth knowledge of the soil conditions with soil test reports which helps to determine the verity

and quantity of bio inputs to be used.• Crop rotation to enhance the naturally available minerals thus decreasing the input cost and

increasing the output.• Use of organic compost made in-house, thus reducing the cost of pesticides and manure.• Day to day monitoring by qualified and experience agronomists.• Enhanced harvesting modules to ensure reduction in wastage

Price: This never remains the same and is the most effecting factor for the annual profits. Market fluctuations are very common and cannot be controlled.

Lets take the example of Tomatoes.

They grow round the year however the farmer price differs from Rs 20 -40 per Kg to sometimes as less as Rs 1 or even less. The highest price remains only for few days and the farmers have to face the grudge of fluctuations.

Being perishable the farmers have to sell as and when harvested, immaterial of the marker price. This fluctuations reduce the annual profits.

This reduces the average annual price of tomatoes to Rs 5 making the annual

profits to around Rs 70,000 per acre.

At Village Organics if cultivation is an process, getting the maximum out of the produce is another major segment in itself and is handled well.

• The raw produce is not directly sold in the wholesale market.• The produce is processed and packed to increase the shell life and thus

becomes an value addition. This process helps Village organics tackle the market fluctuations.

• Village Organics has in-house marketing system which directly reaches the end users. This reduces middleman commissions.

• Being an organic produce it is widely accepted and paid more for. • Village Organics has vast experience in exports of such produce. This helps us,

making profits more profitable

Profit sources

Sandalwood

MangoVegetables

Dairy Usages at Village Organics

Cow Dung

Gobar gas

Value addition by Processing making By-Products

Exports | Direct Marketing

Urine Fertilizer as Urine Pest Management for Foly Spray

Organic Manure

Kitchen Generator Pumps

Lightening

Other value addition to farming

Bee Farming

Country Poultry

• Natural honey• Helps in pollination• Acts as a farm security• Does not conflict with

regular farming

• Organic livestock• Organic eggs• Organic manure through feces

which substitutes the Phosphorous requirement

• Consumes harmful insects which effect the crop

Organic Mango Farming

Trees per Acre = 100

Yield per Acre

Current market price per Kg

4 Mts.

Rs. 30

Mango

Trees per acre = 300

Yield Quantity per tree Current price per Kg

Heartwood 30 Kgs 5,000

Roots 5 Kgs 5,000

Mixed wood 5 Kgs 1,000

Sapwood 50 Kgs 500

Sandalwood

Organic Sandalwood Farming

Farm security measures

Patented security system

The idea behind this is very simple. To let the tree speak for itself. When a tree is cut down an alarm is triggered and communicated to the security personals through :

1) Hooter2) SMS3) E-mail

Agri Lifestyle @ Your Own Farm

Eco friendly guest house

Swimming pool

Navagraha Vanam

Nakshtra Vanam

• Solar water heating system

• Mineral water plant• Waste water treatment• Organic food court• Natural ventilation • Renewable energy• Traditional architecture

designs by – Rich earth architectures (Mumbai)

• Floral garden• Medicinal plant

garden• Fruit garden

Activity Calendar for Current Project

Month Activity Funding %

April, May – 2012 a) Land ploughing for sunlight exposure to kill termites b) Bore wells digging as peek summer gives the accuracy

for ground water table.c) Rainwater harvesting mechanism.d) Ground water recharging mechanism.

20%

June, July – 2012 a) Nursery plantation of sandalwood and mango saplings.b) Legumes is planted for nitrogen enhancement.

15%

August, Sept – 2012 Land fencingIndividual land identification and making

10%

October 2012 – Jan 2013

Infrastructure : a) Cow cattle sheds.b) Employee Quartersc) Guest housed) Food processing unite) Gobar gas unit

15%

February , March– 2013

Drip irrigation and trenches 10%

April, May – 2013 Pit formation with organic manure mixing 10%

June, July -2013 Ground plantation 20%

Come let’s cultivate the country, together….