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  • CRAFT

    A Walkthrough

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    CRAFT

    What is Vine? Vine is a new social media tool that allows users to share up to 6 seconds of looping video. Think of Vine as Twi>er with video. Vine is structured like Twi>er - Followers/Following system - Likes (Facebook) - Hashtags

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    CRAFT

    Vine is the best way to see and share life in mo6on. Create short, beau6ful, looping videos in a simple and fun way for your friends and family to see.

    Vines Descrip6on in App Store

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    CRAFT

    A tour of Vine.

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    CRAFT

    Home Screen Your personal feed. - Posts within your network (your followings) only New post bu>on. Main Menu.

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    CRAFT

    Main Menu Home Explore AcRvity Profile

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    CRAFT

    Explore Page Search funcRon Users or Tags Editors Picks Great for discovering how people are using Vine. Popular Now Whats trending? Tag Bu>ons View posts by popular tags.

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    CRAFT

    Ac6vity Page Your interacRons with other Vine users.

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    CRAFT

    Profile Page View your Vine profile.

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    CRAFT

    Making a new post.

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    CRAFT

    Making a New Post 1- From the home screen, click on New Post bu>on.

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    CRAFT

    Making a New Post 2- Press down and hold using your thumb. You will see the green status bar begin to fill. Advanced techniques- StopmoRon.

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    CRAFT

    Making a New Post 3- Review and confirm your video content. If your video is under 6 full seconds, you will see this screen before the final confirmaRon page.

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    CRAFT

    Making a New Post 3- Review and confirm your video content. If your video is 6 full seconds, you will see this screen immediately.

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    CRAFT

    Making a New Post 4- Add a capRon (140+ characters) Add hashtags Add locaRon NaRve Foursquare integraRon Select cross-posRng opRons Click Done.

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    CRAFT

    How does it look on TwiMer?

    As a single Tweet

    As an expanded Tweet View naRvely in Twi>er

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    CRAFT

    How does it look on Facebook?

    For now, clicking the link will take you to this web page on Vine.co

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    CRAFT

    How does it look on Facebook?

    For now, clicking the link will take you to this web page on Vine.co

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    CRAFT

    Whos using Vine?

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    CRAFT

    Current Vine users include: CRAFT Media Digital

    o Self-promoRon (Pollie Awards stopmoRon video, office tour)

    CSPAN Field Techs o Behind the scenes when

    on locaRon (setups) Buzzfeed

    o Office culture (birthdays, office gags)

    Short Answer Everyone.

    Even though its sRll relaRvely new, Vine is gaining tracRon. Thats because it is a versaRle tool, allowing all types of users to create and share various types of content.

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    CRAFT

    Final Thoughts

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    CRAFT

    Vine is not for everything.

    Every idea may not fit into a 6-second loopable video. The First Ques,on: Is Vine the right medium to share this content?

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    CRAFT

    Vine is very basic.

    No ability to import pre-exisRng content into Vine. No ability to edit or modify your video between shooRng and posRng. You get what you shoot in-app.

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    CRAFT

    Using Vine in Public Affairs. Remember your audience. Ask the First Ques,on. AddiRonal social media content for an event. New way to promote organizaRonal acRviRes. StopmoRon video detailing an idea or advocacy issue. How would you use Vine for a client?

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    CRAFT

    Good luck Have fun! Zach Hanover Zhanover@craVdc.com @zhanover