vine social spotlight
TRANSCRIPT
nick westergaard | branddrivendigital.com | spring 2015
social spotlight
VineBuilding Your Brand Online Six Seconds at a Time
Photo via Flickr user Steve Snodgrass
What Is Vine?
Vine: Social Spotlight‣ By the Numbers
‣ How Brands Engage
‣ Things to Remember
1
Vine by the Numbers
40 millionvine users in the first seven months — smaller but rate is impressive
Source: Twitter
403% growthbetween first and third quarters of its first year
Source: Mashable/Statista
12 millionvine videos uploaded to twitter daily
Source: Twitter
100 millionpeople watch vine videos each month
Source: Twitter
Over a billionvine loops are played daily
Source: Twitter
5 Vinesare tweeted every second
Source: Twitter
4xa branded vine video is four times more likely to be viewed than a regular branded video
Source: comScore
5 tweets/seccontain a vine link
Source: 7th Chamber
10AM–11AMare the hours most vines are posted
Source: Buzzfork
Micro-Content Matters
Photo via Flickr user melenita2012
2
How Brands Engage
Photo via Flickr user wittco.gmbh
Start Small = Instagram, Vine
“– larry smith, founder of six-word memoir® project
“LIMITATIONS force us to be more CREATIVE.”
Photo via Flickr user clasesdeperiodismo
Smaller Increments of Strategy
Smaller Increments of Strategy
#WantNewCarthe first day of honda’s vine campaign brought the car brand 1,020 new followers (compared to its 6-mo. avg. of 242 new followers) and 2,292 mentions.
Source: Socialbakers
Helping Customers in Six Seconds
Short-Form Content
Build Larger Fires from Vine Tinder
3
Things to Remember About Vine
Vine Measurement
‣ Total followers
‣ Revines
‣ Total brand mentions
‣ Sentiment (+/- talk about your brand)
‣ Reply ratio (what % are replies)
‣ Profile views
‣ Number of clicks per tweet
‣ Engagement by day/time
‣ Referring links on site
Which Brands Do You Follow?
nick westergaard | branddrivendigital.com | 2015
BRAND DRIVEN digital
Questions?blog: branddrivendigital.com podcast: onbrandpodcast.comtwitter: @nickwestergaard