+1 646 583 2207

Email: videoanimated@gmail.com

Vinimation.com – Creative Animation Videos

Corporate

Explainer Videos

Vinimation.com Phone: +1 646-583-2207

E-mail: videoanimated@gmail.com

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Vinimation’s animated explainer videos aren’t just cute, funny and engaging. They’re proven effective

marketing tools used by companies in 15 countries and 10 different languages. We have worked with over

500 companies including some Fortune 500 companies as well.

Facts Tell Stories

Sell, But Videos Do

Both!!

We create remarkable videos that increase sales and conversions on your website!

Vinimation was established in 2012 for a reason, we

realized the importance of video animations and the

crazy conversion rates that they were bringing about

to companies and sites, but yet where so expensive

for the regular folks like you and me. It was basically

costing an arm and leg. So our objective came about

to help companies and individuals attract targeted

customers effectively by using video animations that

won’t cost you a ton. With video animations we helped

many companies and individuals increase their profits

as well as capture new leads for their business.

Our beliefs are simple. Our core values in providing

high quality animations keep us motivated.

With constant burning drive we try to bring about

more videos on a regular basis that would work in any

type of niche, as well as reward you

with engaging videos.

The platform on the web has changed so much that

you need to use the most effective tools and methods

in order to survive and keep up with the competition,

especially with video animations.

That’s where Vinimation.com comes in!

About Us

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Explainer videos were created much after powerpoint the grandfather of videos.

Images were combained with text to pitch or explain a product, service, program

or

anything else in that matter. With the advancement of technology this

form of packaged information evolved into explainer videos

with moving graphics,characters and an audio component.

Now Views are more engaged than ever before.

Who is Vinimation.com

We are an animated explainer video that creates animations for companies large or small and

have worked and collaborated with a ton of companies in providing them solutions to their

problems. We've made over 450+ videos for clients all over the world.

Our goal with each project is to unlock the full potential of every idea a client had

inregards to their product or service or business. Clients approach us with challenging new

concepts everyday and we take pride in unleshing the full potential of what we can do for

them. Whether it's a product that's difficult to explain or a business that seems boring, we do

what it takes to make it happen and turn their concept script into a message that's easy to

convey to the audience. If you're looking to create an explainer video that tells your

company's story and gets your customers to take action, let's work together.

Introduction

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Explainer Video Background

Is an Explainer Video Right for You?

Explainer Videos provide help to any company looking to

grow and build a strong customer base. It explains who you are or what

you do and promotes your business at the same time. It's an excellent

way to market to the audience you already have, and its an even

better way for new customers to discover you.

With the amount of time people spend each month on

Youtube (over 6 billion hours watched), it's clear that video

is really important form of communication that's here to stay.

Everything and everyone is online.

There's no denying it, explainer videos are an investment in

your company's future. With more and more people

watching online videos, your investment will help

you reach customers through one of the most

attractive mediums available. Your video will be

a tool for you to use to attract customers for the next two to 5 years.

Explainer videos are becoming a more important component of every company's marketing checklist. They've

proven to generate leads, boost conversions, and increase sales while clearly explaining who you are and what you

do. Are you ready to join the rank of businesses investing in their future by making an explainer a part of their

marketing mix?

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The Psychology Brian Science is essentially the psychology of audio and visuals

working together in a single message. Research has found that on

average there is a 75% increase of understanding and

application of the material when bother auditory and visual

senses are stimulated compared to just auditory. This means

that the most effective way to get your message across is

through video. Simply put, our brains are hardwired to

respond to video messages. Three things to keep in mind:

Simple Stories Sell - Our working memory can only handle so much information at one time. Overwhelming people

with too many details leads to confusion, and confusing presentations are quickly forgotten. That's one reason why

simple, concise explanations work better at getting your message across. The brain can only focus on and retain bite-

sized bits of information throughout the viewing process.

Memories Matter- Explainer videos rely on metaphors to build on a viewer’s past experience and knowledge. Relating

products and services to things consumers already know goes a long way in building understanding and confidence in

your company.

Video and Sound Create a Winning Team - Audio and video deliver a one-two punch that creates a lasting

impression on the human brain. Research shows that, on average, people experience 75% greater understanding of

the information delivered when using a combination of sight and sound. People retain 58% more information when

both are combined.

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Case Studies DROPBOX.COM

Dropbox reaped so much success because it allowed the customer to establish a certain level of interaction with the

company before signing up for its service. This increases trust among customers, which helps to fuel the best kind of

advertising: word of mouth. This word-of-mouth advertising, combined with its no-frills website, helped increase its

conversion rate by 10 percent — and added an extra $48 million in revenue in 2012. This is a massive financial

conversion, considering they only had a 10 percent sign-in increase.

Another reason why explainer videos were so successful is because videos stimulate the senses. Studies show that

people retain 58 percent more information when they can hear and see something at the same time. It makes sense,

doesn’t it? Clear, concise language and quick-hitting facts and details are also known to stick out in the brain, making it

easy for people to remember those facts.

The more we revert back to those facts in our brain, the more we associate the business with them. This increases our

chances of eventually buying a product. Explainer videos stimulate both the mental and visual parts of our brain,

which are used when learning something new. Advertising that combines compelling language with related imagery

will stimulate the viewer’s senses. If you want to be remembered, this is how you should do it.

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Looking For Inspiration? 1) What is Dropbox?

Dropbox’s original paper cut-out video used a story

And metaphors to explain cloud computing before the concept was

widely understood.

2) What is Groupon?

Groupon used a different animation style to explain the business

Concept to a larger scale by using 2d animations and a great choice

of graphics to display their company mission.

3) Tote Notes?

Tote notes uses a very cartoonish style to portray their business

and productivity app for your Android phone and had a ton

of success with it.

Where to look for more ideas?

For more inspiration please visit Youtube.com and checkout out a ton of different explainer videos and

animation styles and pick out the style that will work best for you and your company. Or you can always visit

Vinimation.com

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Use Cases Typical explainer videos are used to explain complex ideas or content, they have different use cases

depending on the subject at hand. Below is a list of ways explainer videos can be used based on the industry

in question. As you read through, consider the many different ways you can use an explainer video for your

business.

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The Typical Production

Process -

Here at Vinimation.com we have a process we follow to consistently make effective explainer videos.

The details vary at different explainer video production houses, but the process is fairly the same across the

board. Below is a step-by-step overview of what our production process is like.

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Should You Write the Script?

There has always been a debate whether you should outsource an agency to write your script about your

company or have an in-house staff member do it? We strongly recommend that there is no better person who

knows your business than yourself, the ins and outs of your business.

We are sometimes approached to write the script for the company and we strongly don’t recommend it,

because nobody knows your company better than you do.

Neil Patel who is the co-founder of Crazy Egg, Hello Bar and Kissmetrics as well as having worked with a ton of

Fortune 500 companies has mentioned that the key to writing a good script and having an awesome video is

that you should use your extensive product/business knowledge as well as client knowledge, skills to

contribute to the video production process when you’re working with your production team.

You can always get a ton of ideas how other companies did their script, simply by just watching their videos

and what tactics they used to convey their message as well as the flow of the entire script. Youtube.com would

be a good start for this.

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Ways To Use Your Video? As you may have noticed in the previous section, there are more ways to use your video than placing it on

your website. You can use it for marketing, advertising, sales, training, and internal communications,

depending on your goal for the project and the type of video you produce. Here’s a list of several creative ways

you can use your video.

Sales Teams

You can advantage of your video in a number of ways and have your sales teams send the

video to prospective clients. There has been one case study where a client who e-mailed a

potential customer on LinkedIn in the first week after their video was made and was able in

closing an $800k deal, all from e-mailing a video to a cold lead. That’s a powerful use for video

to a cold lead. This also shows you how much of a return you can get on your investment.

Training and Internal Communications

Another use for your video is training and internal communications. Videos can be created for

education purposes as well as to communicate new initiatives with the entire company. You

can use a video to train employees or to explain changes within an organization such as an

upcoming merger. Explainer videos are a great way to clearly communicate an important

message to all of your employees.

Trade Shows

Have you thought about using an animation video explainer in a trade show? Videos bring

prospective customers to a booth like moths to a flame. If you’re at a booth without a video,

people have to decide to talk to you before they stop by. They have to be ready to commit to

talking to some-one before slowing down and making their way over to your booth. Everything

is different when you have a video. Prospects are compelled to stop and chill for a minute

before they decide to engage in a conversation. This creates a normal, relaxed moment in the

midst of a crazy trade show environment where people can take a break from high pressure

sales tactics. Before you know it, there will be an arc of people watching your video and you

can easily slide over and talk to viewers after they finish watching. It creates a natural transition

and an easy way to start a conversation.

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Raising Money

Not only can you your video for marketing and internal communications, you can also use it to

raise money. Dropbox used an explainer video to impress venture capitalists as a way to get

funding. You can also use an explainer video on a site like Kickstarter to generate funding that

way. And once you do have funding, you can create another video to communicate with your

customers as a way to leverage the funding you received and to line up customers for your

product.

Launching Products

Product launches are another great time to use explainer videos. Google used one to announce

Google Drive once it became available, and many of our clients have used video in the same

way. It’s a great way to announce a new product and to make sure your customers know how it

works.

Digital Marketing

Digital marketing is the number one way people use explainer videos. They put them on their

site to increase conversion rates, and they advertise with them on sites like Youtube and

LinkedIn. Hopefully by now you’ve learned that digital marketing isn’t the only way to use your

video, but it is a great way to use it.

Getting the Video onto Your Site

Last but not least, you need to figure out how to get the video onto your site. The good news is

that there are quite a few hosting options available. You can use YouTube, Vimeo, Brightcove

Video, Ooyala, Wistia, or VidYard. We use VidYard because they provide great analytics and also

ensure that the video plays across desktop and mobile devices.

Our Number one recommendation is to not host the video yourself. You might consider this for

the sake of saving money, but it’s not worth it. Self-hosting is way more work and effort than it

needs to be, and you aren’t guaranteed your video will play on all mobile devices. However, if

you are budget conscious, Youtube is a great option because it’s free and works across any

device. As you may have noticed in the previous section, there are more ways to use your video

than placing it on your website. You can it for marketing, advertising, sales, training, and

internal communications, depending on your goal.

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Conclusion – Vinimation.com

Hopefully, you’ve learned a lot about corporate explainer videos by reading this guide. Creating one and

using it properly isn’t necessarily rocket science, but it helps to learn as much as you can so you get

results possible with your video.

Explainer videos have proven to be great for businesses in every imaginable industry. Our clients range

from pharmaceutical companies to software businesses to professional service providers, and all of them

have found animated videos as great way to tell your story and to explain what you do.

Whether you’re looking to increase conversion rates on your website or explain a change to employees

within your organization, explainer videos are an excellent way to share your ideas in a format that

people will watch and remember. Do feel free to contact us if you would like to review our previous

videos and have a look at the styles and different concepts of it. We look forward to hearing from you as

well as collaborating with you on your next project.