CASE STUDY

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Vinyl Hoarding BannersMerriman Street & Bettington Street ApartmentsWJD Properties, August 2018

Customer: WJD Properties

Project: Merriman Street & Bettington Apartments

Location: Miller’s Point NSW

PRODUCT SPECS

Weight: 440gsm

UV & Water Resistant

Full Cover Print

100% Blockout

Kedar Hemming

Black tracking

Vinyl Hoarding BannersMerriman Street & Bettington Street ApartmentsWJD Properties, August 2018

THE PROJECTWJD Properties are currently redeveloping and constructing new apartments located at 44-48 Merriman Street & 56-62 Bettington Street, Millers Point, NSW. Twelve apartments will be available once construction work is completed, each boasting views of the recently developed upmarket Barrangaroo Reserve.

This premium residential project was awarded to WJD Properties

At the completion of the project, the site will backfi lled and the parkland restored in consultation with North Sydney Council.

THE CHALLENGES

With Circular Quay, The Rocks, Sydney CBD and Barrangaroo in close vicinity to the site, the apartments were naturally geared towards the premium end of the property market. Unsightly hoarding demarcated the construction zone, and developers, WJD Properties, were seeking a printed product that could elevate the look of the building site.

In keeping with the area’s rich built history, WJD Properties utilised refi ned artwork commissioned by the City of Sydney to promote the build.

Subtle modern tweaks to historical images featured on the artwork titled ‘Double-take’ by artist Rachel Harris; a series of historical images of Sydney which are digitally blended with modern items.

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KEY DATA

System Used: Vinyl Hoarding Banner

Time Period: Installed August 2018

Customer: WJD Properties

Print Length: 72 square metres

Install Length: 72 square metres

JAYBRO’S SOLUTION

Jaybro supplied WJD Properties with 72 square metres of Vinyl Hoarding Banners which were fi tted to the Class B Hoarding located on the corner of Merriman Street and Bettington Street, Millers Point. Custom printed with Rachel Harris’s unique artwork, the banners provided a professional and creative fi nish to a blank hoarding wall, and sparked further interest and awareness of the project.

Custom full colour printing delivers a powerful message to your target audience, improving the look of construction zones and infrastructure projects, as well as promoting sporting events, and general advertising of products and services. Incredibly versatile, custom printed vinyl banners can be produced in a wide range of shapes and sizes to suit any requirements. Plus, they are a cost eff ective advertising tool that is reusable, time and time again!

SITE PHOTOS

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