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Connect to Canada’s most coveted audience in our essential
guide to inspired living.
Media Kit 2020
SEPTEMBER 2019
COSMETICSJapan ushers in the future of beauty
PARTIESCelebrate the season’s artsy accessories
FALL TRENDSScottish tweed, chunky chain, dark florals
VIOLETHOURA sublime momentin autumn fashion
Product: Tab10x13 PubDate: 09-06-2019 Zone: GTA Edition: 1 Page: SPReport_2946071 User: JRitchie Time: 08-12-2019 13:17 Color: CMYK
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Globe Style Advisor is our guide to inspired living, shining a spotlight on the most innovative personalities, places and products in fashion, beauty, design, tech, travel, food and drink.
Published six times a year on glossy, bold, oversized pages, the magazine connects with readers who value luxury, quality and life-enriching experiences.
THE GLOBE STYLE ADVISOR AUDIENCE IS
EDUCATED, AFFLUENT AND ENGAGED
See more Globe Style
CANADA’S STYLE ADVISOR
Circulation per issue
96,000Readers per issue
819,946 women 70/30 men
Source: Globe estimates
$110,000 avg. HHI. which is 32% higher than the average Canadian
Follow us on Instagram @globestyle
Sign up for our weekly newsletter
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REACH YOUR PERFECT
AUDIENCE.
FashionistasSpend 17% more on Women’s clothing
and 13% more on Face & Body care
Best Foot Forward Spend 12% more on footwear
Global TravellersTravel 37% more internationally
and 24% more in Canada
Luxurious LivingOur readers enjoy the finer things in life
Buy products based on quality not price
Source: Globe estimates
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Led by Editorial Director Andrew Sardone, the magazine draws on The Globe and Mail’s stable of style reporters – plus a network of global influencers and emerging voices – to dive deep into style news and forecast trends.
LEARN MORE AT GLOBELINK.CA/STYLE-ADVISORAndrew Sardone Editorial Director
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IN EVERY ISSUE
Connect with your ideal audience by owning premium positions within our highest profile editorial features, year round.
OMNIBUSOpening each issue, we explore what’s noteworthy and the season’s must-haves, from beauty essentials to technology, and everything stylish in between.
ESSENTIALSA sharp, engaging exploration of vital personal style, the world’s best design, architecture and diverse culinary tastes.
FASHION & BEAUTY
Through a curation of modern fashion and beauty trends, our readers are introduced to an eclectic and worldly approach to dressing and grooming.
DESIGN & TRAVEL
Through vivid photography and insightful discourse, our tastemakers expose the world of design at home and beyond.
FOOD & DRINK
From exclusive excerpts from hot cookbooks to profiles of the chefs, sommeliers and mixologists shaking up the restaurant scene, we provide the first bite of epicurean trends.
FEATURESPresenting the most important ideas in style, blown up into stunning multi-page editorials.
We feature everything from the season’s most coveted accessories, to an essay on how young designers are harnessing social media to become global players, to travelogues through the world’s most delicious new dining destinations.
GLOBELINK.CA/STYLE-ADVISOR
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DELIVER YOUR UNIQUE MESSAGE
OPPORTUNITIES INCLUDE
Gatefold Present your creative with widescreen impact, available on our Front and Back Covers and in the centre of our magazine (from 3-8 pages).
French Doors Present your brand story within opening panels on the front of our magazine, that open to reveal large real estate for your creative messaging.
Scent Sampling Experience the sweet smell of success, delivering a sample of your freshest scent to our readers.
Custom Content Leverage The Globe’s unmatched experience in producing quality content to create custom, integrated features that are built around your brand message.
LEVERAGE OUR HIGH IMPACT CREATIVE OPPORTUNITIES
View our creative gallery:GlobeLink.ca/magazine-advertising-gallery
View our production specifications:GlobeLink.ca/gsa-magazine-specs
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EDITORIAL CALENDAR 2020March | Travel in 2020The world of luxury travel is evolving as consumers seriously consider the sustainability and lifestyle benefits of their vacation choices. Our annual travel issue is their guide to inspiring adventures that deliver unique experiences and enrich an interest in fashion, design, food and drink. In our Omnibus section, we share news on 2020’s top destinations, while our Essentials market pages gather great getaway gear and break down wanderlust-sparking trends. Features go deep into must-visit locales from buzzy Tokyo to design-savvy Sao Paulo.
April | The business of styleThe April issue highlights the ways that the luxury consumer experience is evolving and helps our audience feel confident that the stylish things they’re coveting this season will make them feel good – and are good for the world. This year, we focus on how creative voices are returning to the centre of the conversation in fashion by highlighting the ways brands collaborate with designers and artists. In this edition, you’ll also find our primer on spring’s top collections and the season’s big beauty ideas.
May | Summer design guideFrom gorgeous summer homes to unique urban backyards and balconies, Canadians’ interest in design heats up as we embrace warmer weather. For May, we compile all the ways our readers can create their dream space outdoors and make the most of the season, including cottage architecture, patio furniture and gardening finds. This issue also focuses on the season’s men’s-wear including suiting, timepieces and grooming picks. In food and drink, look for outdoor entertaining tips, and in travel, last minute ideas for where to spend your summer time away.
September | The Fall Fashion Editionbut developing an individual sense of personal style can be a tricky task. The fall fashion issue profiles the ways designers and dressers translate who they are into the pieces they create and wear. In this edition, you’ll also find features on autumn’s big launches in retail, cosmetics, fragrance, furniture, destinations and restaurants and understand how they’re changing the direction of style. As always, we end off the issue by spotlighting a game-changing lifestyle book.
October | Autumn men’s wearWhere will the men’s fashion pendulum swing this October? Toward another season of sporty, streetwear-influenced attire or in the direction of a more formal wardrobe? Our autumn men’s-wear issue has the answer, and makes the case for a closet that mixes it all together. We’ll also spotlight skincare, hair and fragrance products that help transition your grooming routine from warm to cool weather. Design coverage captures the best cozy spaces while travel stories suggest all the places worthy of a winter escape.
November | Holiday Gifts and EntertainingFrom the sea of seasonal gift ideas, 2020’s holiday edition of The Globe and Mail Style Advisor assembles the best presents for every fashionista, beauty buff, design-devotee, frequent flier and epicurean on your list. Fashion features capture winter’s best outerwear, fine jewellery and special occasion pieces. Design stories look at festive ways to update your decor. And a more robust food and drink lineup covers unexpected entertaining concepts for everyone preparing to host – or attend – a month’s worth of get-togethers.
SPACE CLOSE
December 16February 7
SPACE CLOSE
January 27March 13
SPACE CLOSE
February 24April 6
SPACE CLOSE
June 29August 7
SPACE CLOSE
July 20September 3
SPACE CLOSE
August 31October 16
SPECIAL EXECUTIONS AND INSERTS
FULL PAGE ADS
SPECIAL EXECUTIONS AND INSERTS
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SPECIAL EXECUTIONS AND INSERTS
FULL PAGE ADS
SPECIAL EXECUTIONS AND INSERTS
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SPECIAL EXECUTIONS AND INSERTS
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SPECIAL EXECUTIONS AND INSERTS
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MATERIAL DUE
January 30February 13
MATERIAL DUE
March 5March 19
MATERIAL DUE
April 2April 16
MATERIAL DUE
July 30August 13
MATERIAL DUE
August 27September 10
MATERIAL DUE
October 8October 22
DISTRIBUTION
March 13March 13
DISTRIBUTION
April 17April 17
DISTRIBUTION
May 15May 15
DISTRIBUTION
September 11September 11
DISTRIBUTION
October 9October 9
DISTRIBUTION
November 20November 20
OCTOBER 2019
TIMEPIECESWatches fit for a lunar landing’s 50th
CHAMPAGNEGoing deep into the history of fizz
INTERIORSFurniture design’s man of the moment
LEGENDS OFLEGENDS OFTHE FALLTHE FALL
Fisherman sweaters,Fisherman sweaters,hardy jackets and the revivalhardy jackets and the revival
of classic men’s wearof classic men’s wear
Product: Tab10x13 PubDate: 10-11-2019 Zone: GTA Edition: 1 Page: SPReport_3001007 User: JRitchie Time: 09-17-2019 10:55 Color: CMYK
*Editorial lineup subject to change.
GLOBELINK.CA/STYLE-ADVISOR
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Average Circulation: 96,000
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