Tuli HotelsViral Marketing Campaign

Tuli Hotels

• 7 Hotels existing

• Located primarily in the ‘heart of India.’

• At the moment in time, there are no social networks listed on the International Site.

• Facebook Site does exist

What is Viral Marketing?

• It is making an awareness of a brand through already existing social networks.

• For example to achieve product sales

• Such as using Facebook, Twitter, MySpace, etc.

• It spreads like a “virus.”

SOSTAC Process

• Situational Analysis

• Objective

• Strategy

• Tactic

• Action

• Control

SOSTAC: How viral are Tuli Hotels?

• Facebook exists but only ‘26 Likes’

• Twitter/Myspace/ Lindedin- no account found

• Trip Advisor

Situational Analysis: Little to No viral marketing exists

SOSTAC Tuli

Objective for Tuli Hotel’s:

To make Tuli Hotel’s Viral all around the internet, that people are aware of who they are and what they have to offer, by one simple click.

SOSTAC Tuli

• Strategy: • Get to know what sites are the most

important on the web• Create accounts and make attachments

to different sites• Create offers and contests on different

sites• Use word- of- mouse

SOSTAcTuli

• Tactic:• Get to know what

the market of India is using for Internet Sites

• Find viral marketing examples

• See where the hotel is able to place themselves

• Create a more intriguing ‘home’ website for Tuli Hotels

Viral Marketing Examples

• Hotmail: get your free email!

• Dove: real models?

• BMW Film

• FiFa World Cup

Lets make them ViRAL! SOSTAC

All Around the World:

• Make a PINTEREST account

• Create a video about the experience at the hotel post on sites such as YouTube

• Linkedin account important for hiring purposes

• Make offers on Travelocity and Expedia

Popular in India: • Join sites such as

Crazeal.com make local offers

• Facebook, Twitter, Orkout

• Makemytrip

• Talk about you.

• Connect your account with your Facebook and Twitter accounts.

• Don’t forget to add your website URL in your profile

• Pin lots of stuff. Pin content steadily, instead of in huge bursts, to maximize your exposure and engagement.

Word of Mouse

Offer ‘Best wedding photo contest on Pinterests

Create offers on travel websites for those wanting to visit India and those looking for a place to travel to

Create accounts on my common social media websites, connect all sites together

Make videos of the hotel post on Youtube

Make yourself well know all around

SOSTAC Tuli

Control: Weekly updates on all sites Change offers and contests Have a position within the companies

that takes care of all internet related marketing

Follow through on all give away’s for contests/make sure it’s an experience for the guest

Good Luck Tuli Hotel’s on

becoming Viral!