Viral Marketing IBhavin Parmar

A VIRUS

VIRAL MARKETING

“Viral marketing or viral advertising refers to marketing techniques that use pre-

existing social networks to produce increases in brand awareness, through

self-replicating viral processes, analogous to the spread of pathological and

computer viruses.”

WORD-OF-MOUTH WOMM Triggers consumer-to-consumer

communication

INTERNET REVOLUTION Internet drives our economies More channels

› Create, manage & share ideas Playing Globally

EXPONENTIAL GROWTH Augment the rate of transmission Exponentially faster

› Fancy devices› 24/7 access

NIKE HYPERDUNKS

http://www.youtube.com/watch?v=cPNrxI--CLY

TYPES OF VIRAL MARKETING

SO WHY DO WE CARE? Truly understand what consumers appreciate Formulate an aligned strategy

BUT:“Viral marketing is like Hollywood: every

actor wants to do it, only a few succeed.”

PART II COMING NEXT WITH:

Mr. Benny U.Lives: Toronto, ONFrom: Rehovot, IsraelBorn: October 29, 1990Hobbies: Eating medals.

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