viral marketing campaigns
Post on 12-Sep-2014
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VIRAL MARKETING CAMPAIGNSRahul Nambiar, Class of 2010Master in Digital Marketing, IE Business School
Overview “Dove” Campaign for real beauty
Launched in 2003 to expand the product range from soaps to health and beauty products
In 2005, launched the website http://campaignforrealbeauty.com
Known as one of the Most Successful Dove Campaigns ongoing
What worked? Very High Number of views for Videos Spread without any Media spends Created the buzz Website brought more traffic than Super
Bowl
Stuff which were missed No Connect with Social Networks More Traffic means More Critics Strategy for handling Online critics did
not exist
Critics – Videos
“Here We Go” by Green Peace Organization
UPDATE: Thanks to the staggering public support for our international Dove campaign in April 2008, Unilever has now agreed to play their part in saving the Paradise Forests of South East Asia. As the biggest single buyer of palm oil in the world, Unilever has a special responsibility to help clean up the industry that's behind so much forest destruction.
Contact MeRahul NambiarEmail:
[email protected]: http://rahulnambiar.comTwitter: http://twitter.com/rahulnambiar