viral storytelling for social fundraising
DESCRIPTION
It's time for you to take storytelling to a new level. This deck covers: - 8 steps to an interesting plot - Virality 101 - Storytelling in an online world - Taking stories to the bank with social fundraisingTRANSCRIPT
Easy, Social Fundraising
Viral Storytellingfor Social Fundraising
The Problem
The tapper tapped
the rhythm
of a well-known
song
The listener tried to guess the song
3120only
of
Protagonist
Protagonist
Setting
Protagonist
Setting
Incident
Protagonist
Setting
Incident
Goal
Protagonist
Setting
Incident
Goal
Barriers
Protagonist
Setting
Incident
Goal
Barriers
Overcome
Protagonist
Setting
Incident
Goal
Barriers
Overcome
Protagonist
Setting
Incident
Goal
Barriers
Overcome
Resolution
Protagonist
Setting
Incident
Goal
Barriers
Overcome
Resolution
Meaning
Protagonist
Setting
Incident
Goal
Barriers
(Emotion)
(Unexpected)
Barriers
Barriers
Overcome
Overcome
Resolution
Meaning
Virality 101
1) Bite-Sized
1) Bite-Sized
2) Rough or Authentic
1) Bite-Sized
3) Awesome Headline
2) Rough or Authentic
1) Bite-Sized
3) Awesome Headline
4) Images and Lists
2) Rough or Authentic
1) Bite-Sized
3) Awesome Headline
4) Images and Lists
5) Allow Reaction
2) Rough or Authentic
1) Bite-Sized
3) Awesome Headline
4) Images and Lists
5) Allow Reaction
6) Allow Interaction
2) Rough or Authentic
1) Bite-Sized
3) Awesome Headline
4) Images and Lists
5) Allow Reaction
6) Allow Interaction
2) Rough or Authentic
7) Easily Share-able
Storytelling 2.0
Online Fundraising
Tell a POWERFUL story on your
home and donation pages
Tell your story in the snippets you share
Questions?
Resources
• A Story Without Words– http://dannyhurley.tumblr.com/post/3901972013
• Storytelling - Andy Goodman– http
://www.readytalk.com/community/blog/2007/05/24/andy-goodmans-seminar-on-storytelling/
– http://www.agoodmanonline.com/pdf/free_range_2007_06.pdf
– http://www.agoodmanonline.com/pdf/free_range_2003_10.pdf
• Case Foundation– http://www.casefoundation.org/blog/nonprofit-
storytelling-online