[viralheat webinar] 5 places to find social media roi

Download [Viralheat webinar] 5 Places to find social media ROI

Post on 17-Jul-2015

122 views

Category:

Social Media

2 download

Embed Size (px)

TRANSCRIPT

Webinar5 Places to Look for Social ROI in 2015#5ROI

AgendaMarketingProductHRSupportSalesROI

Sales

Sales: Lead GenerationMonitor - purchase intent, demographics, geographyEngage - push leads through sales cycle

MarketingMarketing: Performance TrackingContent - Track engagement success & integrate Marketing tools.PR - Message amplification and crisis management.

SupportSupport: Reduce Churn

Churn reduction and efficient resource allocation.Lower cost of ownership with enterprise integration.

ProductProduct: Agile FeedbackUse case identification.Co-creation - Instant feedback.

HRHR: Cost-Efficient ExecutionCost efficient - simple to manage. Relevant - quick & targeted searches

ManagementConsolidation - finding the 1 tool that fits your needs.SummaryTake holistic approach to social media across the entire organization.Understand which numbers (revenue, HR costs, marketing budget) you are affecting.Measure and set relevant metrics to make significant impact. MarketingProductHRSupportSalesROIFREE Report

viralheat.com/2015ROIreportThank You www.viralheat.com