virality flipbook
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TRANSCRIPT
The viral formula
Image: antoine_cd @ flickr
By kristina ma
Viral Content Is content that spreads rapidly and
Widely amongst internet users
Virality is the
Holy grail Of advertising
but it’s more than luck...
it’s science
The secret is
shareability
Image: cameron maddox @ flickr
Image: djking@ flickr
Content that 1.
Elicits an emotional
response
Image: joaomoura@ flickr
Positive
Image: vega of the seven seas @ flickr
Emotions increase Sharing by 30%
Vs. other emotions
humour Is widely shared To make others laugh
&
Image: vermin inc@ flickr
SociaL motivation Plays a role in sharing 2.
Image: afagen@ flickr
We tend to share content Because of common interest, Self-expression, or even for
Altruistic reasons
Image: morner@ flickr
Shareable messages are
3. Relatable & relevant
Image: afagen@ flickr
Influential content is relevant To the current “conversation”
Image: hugovk @ flickr
4. Timing is as
Important as The message
itself
Image: ~bob~west~ @ flickr
We share content That is delivered when
It is most in demand
Delivery is key 5. Ease of sharing impacts shareability
5. Distribution: Marketers use influencers, with Sizeable social media following, to
share content, making it visible
Influencers help novel content “take off” & a single one can reach thousands of people
Image: j&tplaman @ flickr
ultimately, viral marketers need to adopt
advertising symbiosis
Image: asmythie @ flickr
Meaning successful content
is mutually beneficial for the
advertiser and the consumer
Image: richard.asia @ flickr
In order to make successful content,
we need to understand why we share
Image: ed_needs_a_bicycle@ flickr
viral content cannot be predicted
Image: Will elwood@ flickr
& although
Image: inlinguamanchester@ flickr
Techniques can advertising
Can be Developed
& Marketers can
Shareable, Successful,
viral
Use the formula To make
content &
references • To go viral, here’s what content has to make you feel
by ekaterina walter - http://qz.com/85113/to-go-viral-heres-
what-content-has-to-make-you-feel/
• testing the science of sharing at the superbowl: can
viral ads be manufactured by josh sanburn - http://
business.time.com/2013/02/04/testing-the-science-of-sharing-at-the-
super-bowl-can-viral-ads-be-manufactured/
• Viral’ s secret formula by jonah berger - http://
www.huffingtonpost.com/jonah-berger/virals-secret-
formula_b_3052685.html
• What fuels the most influential tweets by jared keller
- http://www.theatlantic.com/technology/archive/2012/04/what-
fuels-the-most-influential-tweets/255453/