In-Flight

Consumer Touchpoints Pre-Flight

Values

Virgin America

Create an airline that people love by fighting mediocrity in the industry

Vision

•  Understand our guests: what they really want and don’t want

•  Leverage innovation for a better experience throughout the journey

•  Connect emotionally via a rich spectrum (make them smile)

•  Challenge convention in a hip, proactive and fun way

•  Fight for the consumer in places where they are getting a raw deal

Approach