VPAP.ORGVIRAL CAMPAIGN

Problem

-Create viral message to drivetraffic to VPAP.org and raiseNPO recognition.

How can we relate campaign financingto the more common person? What wouldmake them care more than they already do?

We can show the scale of different donationsby equating donations to possible purchasesthat candidates could make.

Create more than a message, create an experience.

-Viral mini site. -Non-traditional outdoor signage.-Social Network / Ad Placement.

3 Step Plan

followyourmoney.org

How To Implement

-Release Viral URL to web sites,web logs, news and information sites

-facebook-rvablog-times dispatch-washington post-richmond business sense-digg.com

How To Implement

Step 2 - Ad Implementation

-Non-traditional print campaign.

-Create physical representation of ‘transparency.’

-Target high traffic areas in Richmond and Washington D.C.

How To Implement

Step 2 - Ad Implementation

Ad banners on websites

-Facebook-Times Dispatch-Washington Post-The Onion

How To Implement

Step 3 - Maintain

Utilize existing social networks to maintain contact.

-Facebook friend request add/approval-Facebook bulletins, messages, status-Twitter feed

What next?

Measure and Plan

Attaching analytics to the site will give VPAP.org the ability to measure all kinds of information that can be useful for future development.

The End.Thank you so much.