Name : Auditya Eros SiswantoClass : IB-2ID : 014201200064STUDY CASE OF VIRGIN COMPANY

1. The Virgin emergent approach to strategy development has not always proved successful Virgin Bride and Virgin Cola, for example, remain relatively small businesses. Does this matter? Do all emergent strategies have to be successful? Sir Richard Branson used the method Trial and Error or geographical expansion where they always make the business line which is doesnt relate from the previous business. Sir Richard as the CEO likes to make some experiment in doing business example is when they open the Virgin cola Until they make the Virgin airlines from the small business until they make the big business in airlines area. It is give the impact to the Virgin Company while they more prefer to expansion to another product rather than make or adding a new product that make Virgin company doesnt have competitive advantages because they walk in many area of business. Sir Richard said Business opportunities are like buses . . . Theres always another coming along. Thats means Sir Richard wants to look every opportunities to enlarge Virgin company and thats mean not all of the business emergent working well because form the many opportunities not at all could be succeed.

2. Critically evaluate Virgin Groups strategies over the period of the case study. Was the company wise to spend so much time investing in so many new product areas? What would YOU, as the CEO, have done?

Spend too much in investing in many new product areas actually not a good way but in the others ways investing much in many new products doesnt make Virgin company have their own competitive advantages meanwhile in several business they got succeed in mobile and airlines area. If I as a CEO of Virgin company I not just invest but adding the new product to make our product is different because with invest we doesnt need to introduce our new company who already have their customer and market shared. We just introduce the new product from our company to make our company have the competitive advantages and innovation between the others competitors.

3. Why do you think Virgin is not popular in the Asian region, notably Indonesia? What are the aspects that made Virgin unpopular? What would YOU, as the CEO, have done to gain a market share in Indonesia?

Actually in Asian market Virgin Company has expanded into Japan and Singapore. In 1990 Virgin company opened megastore in japan after they launched the megastore in UK. The other ways to expand their market in Asian is when they extended the mobile telephone service provider into Singapore market. In Indonesia itself Virgin brand name doesnt have enough attention although they already expand to Japan and Singapore. In my analyses the aspect that made Virgin unpopular is because their strategies who adopted emergent strategies or trial and error in running their business and the others factor that make virgin doesnt exist in Asian especially Indonesia because Virgin company doesnt adopt the culture of Asia where most of the countries in Asia is develop countries which is different with the Europe culture. If I as the CEO of Virgin I will Expand my company into Indonesia because Indonesia have big opportunities to develop my company in mobile and airlines with adopt the Indonesian culture it will be the opportunities of Virgin Company.