virtual branding: how to effectively curate your online brand
DESCRIPTION
Presented on January 26, 2013 to Cornell University students participating in the 8th Annual Women of Substance Retreat in Syracuse, NY.TRANSCRIPT
VIRTUAL BRANDING ©
@LIZNGONZI, MMH ’98
HOW TO EFFECTIVELY CURATE YOUR ONLINE BRAND
A BIT ABOUT @LIZNGONZIENTREPRENEUR | SPEAKER | EDUCATOR
MARKETING / FUNDRAISING CONSULTANT TO NONPROFITS IN THE US AND AFRICA
2011-2013 CORNELL SHA ENTREPRENEUR IN RESIDENCE
ANNUALLY SPEAK IN NUMEROUS CONFERENCES IN THE US AND AFRICA
TEACH NONPROFITS HOW TO ENGAGE SUPPORTERS ONLINE AND VIA MOBILE CHANNELS AT NYU HEYMAN CENTER FOR PHILANTHROPY & FUNDRAISING
MENTOR / COACH TO MANY
MY UNDERSTANDING OF WHERE YOU ARE IN YOUR RESPECTIVE ACADEMIC CAREERS / LIVES
1. LOOKING OBTAIN A GREAT INTERNSHIP OR JOB
2. SEEKING TO GAIN ADMISSION INTO A GRADUATE OR FELLOWSHIP PROGRAM
3. WORKING TO RETAIN YOUR SCHOLARSHIP OR STANDING WITHIN THE CORNELL COMMUNITY
4. NEED TO CLEAN-UP SOME MISTAKES YOU MAY HAVE MADE IN THE PAST
5. HOPING TO FIND A GREAT PARTNER OR FRIEND
WHAT YOU SHOULD GAIN FROM THIS SESSION
UNDERSTANDING OF HOW DIGITAL FOOTPRINTS SHAPE VIRTUAL BRANDS
LESSONS ABOUT WHY YOU SHOULD BE CAREFUL ONLINE AND ON YOUR PHONE
TIPS TO MANAGE YOUR DIGITAL FOOTPRINTS
EXAMPLES OF HOW TO CURATE THE ONLINE BRAND YOU NEED TO SUCCESSFULLY PURSUE YOUR GOALS
HOW DIGITAL FOOTPRINTS SHAPE VIRTUAL BRANDS
THE DIGITAL FOOTPRINTS THAT SHAPE YOUR VIRTUAL BRAND
IMPACT OF YOUR DIGITAL FOOTPRINTS
1. PERMANENTLY AVAILABLE
2. ONLINE SEARCHES ARE USED BY INSTITUTIONS / PEOPLE TO VERIFY YOUR INFORMATION AND LEARN MORE ABOUT YOU
3. FAIRLY EASY TO ACCESS
4. CAN HURT / IMPROVE YOUR REPUTATION
CONSEQUENCES OF NOT MANAGING ONES’ DIGITAL FOOTPRINTS: REJECTION
Q: CAN WHAT I POST ON FACEBOOK GET ME REJECTED FROM COLLEGE?
A: ARE ADMISSIONS OFFICERS TOO BUSY TO CARE ABOUT FACEBOOK PROFILES?STEVE LOFLIN, FOUNDER AND CEO, NATIONAL SOCIETY OF COLLEGIATE SCHOLARS
“…WHEN IT COMES TO FACEBOOK, BE SMART ABOUT YOUR PRIVACY SETTINGS AND YOU CAN CONTROL EXACTLY WHO HAS ACCESS.
NEVERTHELESS, BE AWARE OF HOW YOUR FACEBOOK POSTS MAY BE INTERPRETED BY SOMEONE WHO DOESN'T KNOW YOU...”
Source: U.S. News & World Report Education Blog
CONSEQUENCES OF NOT MANAGING ONES’ DIGITAL FOOTPRINTS: REJECTION (CONT.)
Q: CAN WHAT I POST ON FACEBOOK GET ME REJECTED FROM COLLEGE?
A: WHILE SOCIAL NETWORKING, PORTRAY YOURSELF IN A RESPONSIBLE MANNER. STACEY KOSTELL, DIRECTOR OF ADMISSIONS, UNIVERSITY OF ILLINOIS—URBANA-CHAMPAIGN
“IT IS POSSIBLE THAT COMMENTS POSTED ON SOCIAL MEDIA SITES, INCLUDING FACEBOOK, COULD AFFECT YOUR ADMISSION DECISION. ADMISSIONS COUNSELORS AT ILLINOIS ARE TECH SAVVY AND MONITOR OUR OFFICIAL PRESENCE ON SOCIAL NETWORKS DAILY. MORE THAN LIKELY, YOUR ENGAGEMENT ON SUCH SITES WOULD ONLY BE REVIEWED IF THE ADMISSIONS COUNSELORS HAD A REASON.
FOR EXAMPLE, WE MAY SEARCH YOUR PAGE IF ANOTHER STUDENT/PARENT REPORTED A DISTURBING POST OR YOU WROTE SOMETHING QUESTIONABLE ON OUR ADMISSIONS/UNIVERSITY PAGE. WE UNDERSTAND THESE ARE SOCIAL SITES, BUT IF ANY CONTENT IS POSTED THAT COULD BE PERCEIVED AS THREATENING OR HURTFUL, WE HAVE AN OBLIGATION TO LOOK INTO IT.”Source: U.S. News & World Report Education Blog
CONSEQUENCES OF NOT MANAGING ONES’ DIGITAL FOOTPRINTS: EMBARRASSMENT
SOURCE: ABC NEWS
CONSEQUENCES OF NOT MANAGING ONES’ DIGITAL FOOTPRINTS: INCARCERATION
TIPS TO MANAGE YOUR DIGITAL FOOTPRINTS
GOOGLE YOURSELF TO FIND OUT WHAT’S BEEN POSTED ABOUT YOU
SETUP A GOOGLE ALERT TO MONITOR WHAT’S BEING POSTED ABOUT YOU
BEFORE YOU POST / “LIKE” / TEXT ANYTHING, ASK YOURSELF:
IS THIS SOMETHING THAT I WOULD BE ASHAMED FOR THE PERSON I MOST RESPECT OR WHO THINKS THE WORLD OF ME TO SEE?
BECAUSE IT’S VERY FEASIBLE THAT HE / SHE AND OTHERS COULD POTENTIALLY SEE IT….
MY MOM MY MENTOR MY INTERN
CHECK PRIVACY SETTINGS ON FACEBOOK
HOW TO CURATE YOUR VIRTUAL BRAND
CREATE A DASHBOARD FROM WHICH YOUR VIRTUAL BRAND CAN BE ACCESSED
TELL YOUR STORY VISUALLY IN A WAY THAT REFLECTS YOU
USE SOCIAL MEDIA TO DEVELOP YOUR VOICE AS A THOUGHT LEADER
USE SOCIAL MEDIA TO DEVELOP YOUR VOICE AS A THOUGHT LEADER
USE SOCIAL MEDIA TO DEVELOP YOUR VOICE AS A THOUGHT LEADER
SHOWCASE YOUR WORK
CURATE YOUR EMAIL ACCOUNT SIGNATURE
MAKE YOUR VOICEMAIL GREETING PROFESSIONAL
Thank You!
Content: Source:
Liz Ngonzi Video Image: Liz Ngonzi
Can what I post on Facebook get me rejected from college? Q & A:
http://www.usnews.com/education/blogs/college-admissions-experts/2011/04/06/can-facebook-posts-lead-to-college-rejections
Digital Footprint Word Cloud Created Using:
http://www.wordle.net/
Embarrassing Tweet Images: http://abcnews.go.com/Entertainment/top-embarrassing-celeb-tweets/story?id=16228640
Dharun Ravi Sentencing Image:
http://www.cbsnews.com/8301-504083_162-57438161-504083/dharun-ravi-sentenced-to-30-days-in-jail-for-rutgers-tyler-clementi-spycam-case/
Liz Ngonzi Google Search Results:
http://tinyurl.com/bfxl94f
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Liz Ngonzi / Cornell University School of Hotel Administration
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My About.me Page: http://about.me/lizngonzi
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My Apps4Africa Guest Blog Post:
http://blog.apps4africa.org/2012/12/15/liz-ngonzis-advice-on-improving-your-pitch/
Content: Source:My Twitter Profile: http://twitter.com/lizngonzi
My SlideShare Profile Page: http://www.slideshare.net/ElizabethNgonzi
Email Account Signature / Setup:
Gmail Account Setup:https://accounts.google.com/NewAccount?service=mail&continue=http://mail.google.com/mail/e-11-11ce9a38850b098eb671fac9572599-5f0495b231ec5e2ed270d58d64bad701dc94ab51&type=2Gmail Signature Setup:https://mail.google.com/support/bin/answer.py?answer=8395Voicemail Greeting Etiquette: http://www.empowermentthroughopportunity.com/Voice%20Mail%20Greeting%20Etiquette2.pdf
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