virtual identity 1.0 by leafar

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Virtual Identity Virtual Identity

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Virtual Identity is on the path of being real. Virtual identity has impact on real identity. his presentation has been made @ Barcamp Paris 11 in Yahoo premises on the 12 May 2007

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Page 1: Virtual Identity 1.0 by Leafar

Virtual IdentityVirtual Identity

Page 2: Virtual Identity 1.0 by Leafar

[2]

The end of an eraThe end of an era

Peter Steiner has been reproduced from page 61 of July 5, 1993 issue of The New Yorker, (Vol.69 (LXIX) no. 20)

On the internet, nobody knows you’re a dog

Page 3: Virtual Identity 1.0 by Leafar

[3]

Strategy for your e-youStrategy for your e-you

Invisible man Transparency Avatar

Page 4: Virtual Identity 1.0 by Leafar

[4]

despite the fact that we really need themdespite the fact that we really need them

It’s not about iD management nor aggregatorsIt’s not about iD management nor aggregators

Page 5: Virtual Identity 1.0 by Leafar

[5]

It’s about the “people inside” !It’s about the “people inside” !

I am :

What I say What I do What I like Who I know Who I love Who knows me

I am what’s inside …. what comes out … and what bounces back.

Page 6: Virtual Identity 1.0 by Leafar

[6]

How do we build our identity ?How do we build our identity ?

Self-awareness allows individuals to have a sense of who they are in relation to society and culture.

By reflexively adjusting one’s perception of self in reaction to society, people construct their individual identity.

When people interact with others, they convey aspects of themselves through a set of signals that others must learn to read and evaluate. […] the negotiation between self-presentation and external evaluation can be viewed as a performance, which helps construct an individual’s social identity.

Danah Boyd - Thesis

Page 7: Virtual Identity 1.0 by Leafar

[7]

Puzzling Puzzling (08-06)(08-06)

I’ve realized that virtual identity is a complex path

I’ve started with a blog …. widgets stopped by I’ve experienced being a puzzle scattered around I’ve combined, aggregated, friended I’ve built myself, deconstructed and built again.

Avatar

I AM Personal Portal

200M billboards

Real Virtual Life

Tastes

What I like

Professional

What I do(where I come from)

Expression

What I say or show

Reputation

What people say

Audience

Who I know

Knowledge

What I know

Avatar

I AM Personal Portal

200M billboards

Real Virtual Life

Tastes

What I like

Professional

What I do(where I come from)

Expression

What I say or show

Reputation

What people say

Audience

Who I know

Knowledge

What I know

Avatar

I AM Personal Portal

200M billboards

Real Virtual Life

Tastes

What I like

Professional

What I do(where I come from)

Expression

What I say or show

Reputation

What people say

Audience

Who I know

Knowledge

What I know

Page 8: Virtual Identity 1.0 by Leafar

[8]

Myspace/Skyblog are playgrounds for “experiencing to be”Myspace/Skyblog are playgrounds for “experiencing to be”

“Internet is in its infancy”Jean-Louis Missika, Media sociologist,

Member of Skyrock’s Board

Page 9: Virtual Identity 1.0 by Leafar

[9]

Avatar is the new fashionAvatar is the new fashion

Last u.[sers] registered on www.u-lik.com

Page 10: Virtual Identity 1.0 by Leafar

[10]

Virtual Identity 1.0Virtual Identity 1.0

www.u-lik.com

Public

Private

Entertainment

Main activities

I AM

What I say

Meet up

Professional

What I really do

Show

What I quickly share

Reputation Who I know

Personal Who I like

Knowledge

What I know

Hobbies

What I deeply share

Tastes

What I like200 M Billboards

I AM

What I say

Meet up

Professional

What I really do

Show

What I quickly share

Reputation Who I know

Personal Who I like

Knowledge

What I know

Hobbies

What I deeply share

Tastes

What I like200 M Billboards

Page 11: Virtual Identity 1.0 by Leafar

[11]

E-mirror is a praxisE-mirror is a praxis

This process, known as "dramatic realization", is predicated upon the activities of "impression management" the control and communication of information through the performance.

E.Goffman -1959

« The Presentation of Self in Everyday Life »

Page 12: Virtual Identity 1.0 by Leafar

[12]

Control is on the way … identity will matureControl is on the way … identity will mature

www.u-lik.com

Public

Private

Entertainment

Main activities

I AM

What I say

Meet up

Professional

What I really do

Show

What I quickly share

Reputation Who I know

Personal Who I like

Knowledge

What I know

Hobbies

What I deeply share

Tastes

What I like200 M Billboards

I AM

What I say

Meet up

Professional

What I really do

Show

What I quickly share

Reputation Who I know

Personal Who I like

Knowledge

What I know

Hobbies

What I deeply share

Tastes

What I like200 M Billboards

I love

because they are puzzling

“I believe that an individual has a coherent sense of self, but in presenting only facets of their identity, they are perceived as fragmented. These multitudes of faces and facets do not indicate a collapse of the individual, but instead represent the control with which an individual manages their presentation in everyday life.” *

* Danah Boyd - Thesis

Page 13: Virtual Identity 1.0 by Leafar

[13]

““Become who you are” PindareBecome who you are” Pindare

Greek philosophy also need an upgradeOnline, we start from scratch.

0 bytes

Online, Pindare says something else We can build a true self

We can dig further

"Virtual" is taken to mean a potential state that could become actual

Page 14: Virtual Identity 1.0 by Leafar

Weblike existence Weblike existence

enhances enhances

real lifereal life

Page 15: Virtual Identity 1.0 by Leafar

[15]

I will search for youI will search for you

Page 16: Virtual Identity 1.0 by Leafar

[16]

We will discover for each otherWe will discover for each other

Page 17: Virtual Identity 1.0 by Leafar

[17]

"We're all human, after all, much in common, after all…”"We're all human, after all, much in common, after all…”**

“The web is more a social creation than a technical one. I designed it for a social effect […]. The ultimate goal of the Web is to support and improve our weblike existence in the world.

[…]

What we believe, endorse, agree with, and depend on is representable and, increasingly, represented on the Web.”

Tim Berners-Lee in Weaving the Web

* Daft Punk – Human after all

And you what do ?

Page 18: Virtual Identity 1.0 by Leafar

[18]

Thanks.Thanks.

www.leafar.eu

Follow the construction

www.u-lik.com