virtual marketing studio success moments with our client: the lipman group sotheby's...
DESCRIPTION
A slideshow from Virtual Marketing Studio for their Nashville, TN, client, The Lipman Group Sotheby's International Realty. Virtual Marketing Studio began delivering social media presence for the company in August 2011, and the slideshow shares some success moments of the last few months. http://blog.thelipmangroupsothebysrealty.com/TRANSCRIPT
Success MomentsThe Lipman Group Sotheby’s International Realty
Company Website Traffic2010 - Present
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1400
910992
836891
812
967948876856
760
499
883975
842952997
1446
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874
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125011531124
1477
About the Company Website From Aug 1, 2010 – Dec. 31, 2010: 3,874 people visited company website Top 5 Referring Websites were:
SothebysRealty.com (25%) HomesOfTheRich.net (19%) Realtor.com (7%) MyHomeSearches.com (6%) Facebook.com (5%)
In 2011, major improvements… From Aug 1, 2011 – Dec. 31, 2011: 5,595 people visited company website Top 5 Referring Websites were:
Blog (45%) Sotheby’s Realty (9%) Realtor.com (5%) HomesOfTheRich.net (5%) Facebook.com (3%)
In August 2011, Virtual Marketing Studio began managing our social media presence
Blog Traffic 2011
0
500
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2251Almost 1500% increase December 2010 to December 2011
More traffic to the blog than to the company website
56% of recorded readers leaving the blog go to the company website
It’s a good thing…. To have a successful blog that is relied
upon by the Search Engines Because they refer more traffic to your
website
Good news about visitors to the company website The Blog, along with
SothebysRealty.com and Realtor.com refer a “better quality” visitor visits lasting over 5 minutes bounce rates under 40% viewing 5+ pages
Top Search Engine terms to find the blog Lipman Sotheby’s Nashville Sotheby's Nashville Michelle Maldonado Most expensive homes in Nashville Laundry room related searches
Websites that sent traffic to the blog Search Engines 79% Facebook 9% Company website 6% WordPress 4% Pinterest.com 2%
YouTube.com
YouTube.com Established a YouTube Channel 19 videos Over 1650 views since August 2011 Top five videos:
King Lane – Eagles Rest Top Ten Most Expensive Homes Sold in
Nashville 2011 Vaughn Crest Nashville Neighborhoods – 12th South
District/Downtown Nashville/The Gulch Where to Live in Nashville – Green Hills
Facebook Increased fans by 16% Over 20,000 post views August –
December (a 64% increase over the first part of 2011)
More people are commenting on posts now which tremendously helps rankings and popularity
Pinterest May soon be in top Ten Social Networks 4000% growth in the last six months More than 4 million unique users Extremely long periods of time spent on
Pinterest (just after Facebook and Tubmlr)
Pinterest On the day we added The Lipman Group
SIR to Pinterest, over 80 clicks to the blog were gained, and we recorded our highest day ever
Top five referring sites for the last 12 months and we have only had a presence there for a few weeks.
Additional Clients
Andrea Cueny’s Monthly Visitors 2011(Atlanta Fine Homes SIR Agent)
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Success MomentsThe Lipman Group Sotheby’s International Realty