virtual real estate bar camp
DESCRIPTION
Just wrapped up our Mortgage Blogging presentation on Virtual Real Estate Bar Camp with Scott Schang, Chris Brown, Shashank Shekhar and Justin McHood.The purpose of our call was to show social media savvy real estate agents the benefit of adding targeted mortgage content to their blog.TRANSCRIPT
The Missing Ingredient In Your Real
Estate Blog...
Mortgage Content
Hi, I'm a Mortgage Blogger
Mark MadsenLas Vegas Mortgage @mark_madsen
Chris BrownFlorida Mortgage @Chris_Brown
Justin McHoodArizona Mortgage @jmchood
Scott SchangOrange County Mortgage @ScottSchang
Shashank ShekharSan Jose, CA Mortgage@ShashankTweets
How Does A Loan Officer Benefit?
Mortgage Content + Real Estate Blog = Good Stuff
Buyers Are Online Looking For Homes
How Does The Real Estate Agent Benefit?
Mortgage Content + Real Estate Blog = Good Stuff
#1 Specialized mortgage information requires an experienced lending professional's insight
• Guideline Changes• First-Time Home Buyer Lending Tips• County / Program Loan Limits• Credit / Re-Score Education• Appraisal Regulations• Income / Asset FAQ's• Down Payment Assistance• MDIA, GFE, RESPA, WTF...
8 Reasons Agents Need Mortgage Content
Mortgage Content + Real Estate Blog = Good Stuff
#2
8 Reasons Agents Need Mortgage Content
Mortgage Content + Real Estate Blog = Good Stuff
Buyers, Sellers and Agents always have mortgage related questions
• What's the deal with FHA and condos?• How long do I have to wait after a short
sale?• Does the home need a stove to pass an
FHA appraisal?• Do I need to prove my income if I'm rich?• Can my baby's momma's momma co-sign
if she has better credit? • How fast can we close?• Will rates go up in 3 months?
#3
8 Reasons Agents Need Mortgage Content
Mortgage Content + Real Estate Blog = Good Stuff
Relevant and timely information is excellent to include in newsletters or email campaigns
• Economic Indicators that impact rates• Government incentives with expirations• FHA Mortgagee Letters - updates• Loan Limit changes• Loan Level Price Adjustments• The loss of banks or programs• HVCC concerns
#4
8 Reasons Agents Need Mortgage Content
Mortgage Content + Real Estate Blog = Good Stuff
An educated client is more valuable to the agent, loan officer and community
• Important decisions aren't made based on emotion or fear
• Time isn't wasted driving around viewing the wrong properties and price ranges
• Closings move faster with a fully qualified and informed buyer
• Sellers are more patient if they understand the lending process
• Listings get priced properly initially
#5
8 Reasons Agents Need Mortgage Content
Mortgage Content + Real Estate Blog = Good Stuff
Moves prospects through a controlled sales cycle while keeping them on the agent's site
1. Buyer searches Google for listings2. Buyer finds homes on agent's site3. Buyer wants to inquire about a loan4. Buyer finds Mtg. info on agent's site5. Buyer contacts agent or LO
#6
8 Reasons Agents Need Mortgage Content
Mortgage Content + Real Estate Blog = Good Stuff
Establishes Trust / Authority and makes it easier for agent to refer client to preferred LO
FACT: • Buyers are on an agent's site for an
avg of 3-5 months researching homes, communities and culture
• Borrowers spend an avg 1.5 minutes on a mortgage site looking for someone they can trust
#7
8 Reasons Agents Need Mortgage Content
Mortgage Content + Real Estate Blog = Good Stuff
Industry related keywords and frequent content are great for SEO / SEM
#8
8 Reasons Agents Need Mortgage Content
Mortgage Content + Real Estate Blog = Good Stuff
Specific articles will drive targeted traffic = Motivated and Informed
"The Web is different. Instead of one-way interruption, Web marketing is about delivering useful content at just the precise moment that a buyer needs it." ....Seth Godin
8 Reasons Agents Need Mortgage Content
Mortgage Content + Real Estate Blog = Good Stuff
EX: "Las Vegas FHA First Time Home Buyer"
How Does The Sales Cycle Work?
Mortgage Content + Real Estate Blog = Good Stuff
• LO writes blog articles that answer "Buying" questions
• Buyers seeking mortgage info
on Google will find agent's blog
• Agent's IDX search and CRM convert over time
How Can LO Help Promote Agent's Blog?
Mortgage Content + Real Estate Blog = Good Stuff
Back Link Strategy: Links = "Referral" in the eyes of Google
• Use proper anchor text
Las Vegas Real Estatevs
click here for homes
• Link from multiple web sites
SEO - Search Engine Optimization
How Can LO Help Promote Agent's Blog?
Mortgage Content + Real Estate Blog = Good Stuff
Example: Proper Use of Anchor Text
Qualifying A New Loan Officer
Mortgage Content + Real Estate Blog = Good Stuff
Agent to Loan Officer:
"What can you provide me that your competition can't or won't?"
Qualifying A Real Estate Agent's Blog
Mortgage Content + Real Estate Blog = Good Stuff
Frequently Asked Questions
Mortgage Content + Real Estate Blog = Good Stuff
www.TomatoChat.com
Hi, I'm a Mortgage Blogger
Mark MadsenLas Vegas Mortgage @mark_madsen
Chris BrownFlorida Mortgage @chris_brown_
Justin McHoodArizona Mortgage @jmchood
Scott SchangOrange County Mortgage @scottschang
Shashank ShekharSan Jose, CA Mortgage@ShashankTweets