Virtual Reality Retail ExperienceAaron Taylor • Ken Martin • Dalia Khalaf • Stephanie Czajkowski

Goals

A rethinking of the retail experience that is compatible with all currently available VR headsets and the devices they support.

Create a virtual reality retail experience that is not limited by physical or online retail, promoting and selling a next generation smart phone.

John Rich!VP Future Experience

Jerry Hudson!VP Future Experience

Danny Muller!SR User Experience Architect

Challenge

Potentials for VR in RetailRetail Sales Experience

Potentials for VR in RetailProduct Experience

Potentials for VR in RetailBrand Advertising

Potentials for VR in RetailLocations

VR Research

VR Research

VR Research

• Swipe motions feel natural.

• Initial VR experiences will need to consider training the user as habits form over time.

• The technology to recognize a user’s hands exists.

• Users will most likely be sitting during the retail experience.

• What kind of affordances for “selecting” and “moving” can we create for people who aren’t able to use their arms?

User Research

User Research

Feedback from users:!• The camera is absolutely important when purchasing a new

phone. !• Want to see how the phone functions with their every day

activities and how it fits into their lives. !• Size was the second most important aspect when deciding on a

device.

User Surveying

Feedback from mobile device salesmen:• Users focus on features first. • Salesmen use specs to compare devices if necessary.

Initial Concepts + Ideation

Initial Concepts + Ideation

Initial Concepts + Ideation

Moxie Feedback + RefinementWe met with Moxie to present our ideas, and used their feedback for a second round of sketching and

refinement.

Sitemap

Sitemap

User Flow

Currently, the Virtual Reality industry does not have a solution for prototyping that excludes time and money spent on design and development with tools like Unity and Adobe After Effects.

Our team identified this as an opportunity to implement efficiency into the VR design process.

Prototype Challenge

Prototype Solution

Prototype Solution

Low Fidelity

Prototype Solution

Low Fidelity

Prototype Solution

Low Fidelity

Prototype Solution

Prototype Solution

Low Fidelity

Prototype Solution

Digital PrototypeMedium Fidelity

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Digital PrototypeMedium Fidelity

Digital PrototypeMedium Fidelity

Annotations

Digital Prototype

Annotations

Digital Prototype

Annotations

Digital Prototype

Annotations

Digital Prototype

Annotations

Digital Prototype

Final User Flow