FA 106, Research and Brand Development!

Virtual Tasting Brianna Roberti !

Assignment One, Research!

Virtual Tasting Brianna Roberti !Virtual Tasting Brianna Roberti !

“Are you ready for virtual taste?”!http://www.kurzweilai.net/are-you-ready-for-virtual-taste!

Assignment One, Research!

Virtual Tasting Brianna Roberti !

- Using electrical and thermal stimulation to taste virtual food and drinks!http://www.kurzweilai.net/are-you-ready-for-virtual-taste!

Virtual Tasting Brianna Roberti !

Assignment One, Research!

“It can produce salty, sweet, sour, and bitter sensations by combining different levels of electrical currents and varying the temperature of the electrode.”!http://www.nimesha.info/digitaltaste.html!

Virtual Tasting Brianna Roberti !

Assignment One, Research!

“The Digital Taste Interface consists of two main modules, the control module (to formulate different electrical and thermal stimuli) and the tongue interface (which has two silver electrodes to wear on the human tongue).”!

Virtual Tasting Brianna Roberti !

Assignment One, Description of Future Product or Service!

Virtual Taste Test from your home.!

Virtual Tasting Brianna Roberti !

Assignment Two, Naming Process!

Identity!!

Attitude!!!

Language! Function!!

Name:!

Identity!!

Sensational!Instigating!Inspiring !Curious !

Attitude!!

Technical!Simulated !

Virtual!Electronic!

!

Language!!

Automated!Senses!Tasty!

Exciting!

Function!!

Promote!Advertise!Preview!Market!

Taste Tester!

Virtual Tasting Brianna Roberti !

Assignment Two, Brand Character Diagram!