virtual worlds, so what?

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VIRTUAL WORLDS Greenwich Team 4

Alexandra Bayet Christina Alvarado Atman Bhesdadiya Anastasia Toumazou Daniel Marczinek Jargalan AmarsaikhanAvatarina

Picture:Kzero, 2009. Virtual World Logos. Available at: http://www.kzero.co.uk/blog/virtual-world-logos-q209-update/ [Accessed 16 April 2012].

SALESe.g. Miss SixtyPUBLIC* STARDOLL

Ives and Junglas, 2008. APC Forum: Business Implications of Virtual Worlds and Serious Gaming. MIS Quarterly Executive Vol. 7 No. 3 / Sep 2008. (PDF).

Screenshot (Miss Sixty): Virtual world: Starworld [Accessed 16 April 2012]

Second Life, 2012. Coca Cola Products. Second Life Market Place. Available at: https://marketplace.secondlife.com/products/search?search%5Bcategory_id%5D&search%5Bmaturity_level%5D=G&search%5Bkeywords%5D=coca+cola [Accessed 24 April 2012].BRANDING, ADVERTISING & CRe.g. AUDI

PUBLIC* 3D CITYWiskirchen D. 2011. Webinar: Die neue Dimension der Wissensvermittlung- Lernen in 3D Welten [PDF]. T-Systems Multimedia Solutions. Via:http://virtually-there.de/assets/110526_Webinar_VLW.pdf. Access: 16.04.2012

Ives and Junglas (2008). APC Forum: Business Implications of Virtual Worlds and Serious Gaming. MIS Quarterly Executive Vol. 7 No. 3 / Sep 2008. (PDF).

Linden Research. Inc, 2012. AL Motors Audi TT Coupe WHITE, Linden Research Inc. Available at: https://marketplace.secondlife.com/p/AL-Motors-Audi-TT-Coupe-WHITE/2733571?id=2733571&slug=AL-Motors-Audi-TT-Coupe-WHITE [Accessed 23 April 2012].

Screenshot (O2 commercial):3D City [Accessed 16 April 2012]

Screenshot (AUDI):Second Life [Accessed 16 April 2012]3EDUCATION & RESEARCH e.g. Edinburgh University

PUBLIC* SECOND LIFE

OECD (2011), Virtual worlds: IMMERSIVE ONLINE PLATFORMS FOR COLLABORATION, CREATIVITY AND LEARNING.OECD DIGITAL ECONOMY PAPERS, No 184. OECD Publishing. Available at: http://search.proquest.com/docview/874045972?accountid=78988.

University of Edinburgh, 2011. World Students Join Virtual Graduation, University of Edinburgh. Available at: http://www.ed.ac.uk/about/edinburgh-global/news-events/news/virtual-graudation [Accessed 23 April 2012].

Screenshot University building:Second Life [Accessed 16 April 2012]

Picture University graduation:University of Edinburgh, 2011. World Students Join Virtual Graduation, University of Edinburgh. Available at: http://www.ed.ac.uk/about/edinburgh-global/news-events/news/virtual-graudation [Accessed 23 April 2012].

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PUBLIC* HABBORECRUITMENTe.g. ManpowerINTERNAL * T- SYSTES MMS

Screenshot (Bundeswehr):Habbo [Accessed 16 April 2012]

Screenshot (Kelly Services):Second Life [Accessed 23 April 2012]

Screenshot (Manpower):Second Life [Accessed 23 April 2012]5COLLABORATIONe.g. IBMINTERNAL * T- SYSTES MMSPUBLIC* ACTIVEWORLDS

Ives and Junglas, 2008. APC Forum: Business Implications of Virtual Worlds and Serious Gaming. MIS Quarterly Executive Vol. 7 No. 3 / Sep 2008. (PDF).

Sherman Aliza. 2011. Virtual Worlds: Immersive Training, Collaboration and Meetings, GigaOM. Available at http://gigaom.com/collaboration/virtual-environments-for-training-collaboration-and-meetings/ [Accessed 19 April 2012].

Tobias Dreher & Claus Lehmann. 2012. Virtual World Vorstellung und Interview. Interviewed by Daniel Marczinek (in German). [Telephone conference and Webinar] Berlin and London. 20 April 2012.

Sceenshots: Wiskirchen D. 2011. Webinar: Die neue Dimension der Wissensvermittlung- Lernen in 3D Welten [online]. T-Systems Multimedia Solutions. Via:http://virtually-there.de/assets/110526_Webinar_VLW.pdf [Accessed 16 April 2012].

6TRAINING e.g. IBM (Academy of Technology)INTERNAL * T- SYSTES MMSPUBLIC* SECOND LIFE

You can hear live the teacher speaking, you can raise your hand to ask a question or you can text your question . I found the environment very interesting. Athina Chimaridou - IBM Employee Cyprus

Sherman Aliza, 2011. Virtual Worlds: Immersive Training, Collaboration and Meetings, GigaOM. Available at http://gigaom.com/collaboration/virtual-environments-for-training-collaboration-and-meetings/ [Accessed 19 April 2012].

OECD, 2011. Virtual worlds: IMMERSIVE ONLINE PLATFORMS FOR COLLABORATION, CREATIVITY AND LEARNING.OECD DIGITAL ECONOMY PAPERS, No 184. OECD Publishing. Available at: http://search.proquest.com/docview/874045972?accountid=78988 [Accessed 16 April 2012].

Pictures:Cherbakov, L., Bruneer, R., Smart, R. and Lu, C., 2009. Virtual SpacesEnabling Immersive Collaborative Enterprise, Part 1: Introduction to theopportunities and technologies, IBM [online] Available at: [Accessed 18 April 2012].

NEW EMPLOYEE ORIENTATIONe.g. Super BuyINTERNAL * T- SYSTES MMSPUBLIC* SECOND LIFE

Linden Research Inc., 2012. Employee simulation environment. Linden Research Inc., Available at: http://secondlife.com/destination/employee-simulation-environment [Accessed 23 April 2012].

Tobias Dreher & Claus Lehmann. 2012. Virtual World Vorstellung und Interview. Interviewed by Daniel Marczinek (in German). [Telephone conference and Webinar] Berlin and London. 20 April 2012.

Screenshot (store): Second Life: Super Buy [Accessed 23 April 2012]Screenshot (waitress): Wiskirchen D. 2011. Webinar: Die neue Dimension der Wissensvermittlung- Lernen in 3D Welten [online]. T-Systems Multimedia Solutions. Via:http://virtually-there.de/assets/110526_Webinar_VLW.pdf [Accessed 16 April 2012].SIMULATIONe.g. US Marine Corps

INTERNAL * T- SYSTES MMSPUBLIC* OPENSIM

Internal virtual worlds are used for training-simulation 75% of the time.

Tobias Dreher T-Systems Learning & Knowledge Consultant

Public Virtual Worlds: Virtual lands such as the Military Lands (MiLands) in Second Lifeuses: outreaching residents, as well as for family counselling, simulation, and prototype testing. Many virtual worlds used in security and defence training are PRIVATE such as Virtual Battlespace 2 (VBS2), for instance, which is being used by military and defence organisations such as the United States Marine Corps, the Australian Defence Force and United Kingdoms Ministry of Defence uses: mission rehearsal, tactical training and simulated combined arms exercises (Bohemia Interactive, 2008).

OECD, 2011. Virtual worlds: IMMERSIVE ONLINE PLATFORMS FOR COLLABORATION, CREATIVITY AND LEARNING.OECD DIGITAL ECONOMY PAPERS, No 184. OECD Publishing. Available at: http://search.proquest.com/docview/874045972?accountid=78988 [Accessed 16 April 2012].

Tobias Dreher & Claus Lehmann. 2012. Virtual World Vorstellung und Interview. Interviewed by Daniel Marczinek (in German). [Telephone conference and Webinar] Berlin and London. 20 April 2012.

Screenshot Helicopter: Second Life [Accessed 23 April 2012]Screenshot Fire & Server Cooling system process: T-Systems MMS internal promotion pictures [Received 23.04.2012]

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INTERNAL * T- SYSTES MMSPUBLIC* SECOND LIFEDEVELOPMENT e.g. Palomar HospitalIves and Junglas, 2008. APC Forum: Business Implications of Virtual Worlds and Serious Gaming. MIS Quarterly Executive Vol. 7 No. 3 / Sep 2008. (PDF).

Screenshot (Palomar Hospital): Second Life [Accessed 16 April 2012]Picture (Production line): Wiskirchen D. 2011. Webinar: Die neue Dimension der Wissensvermittlung- Lernen in 3D Welten [online]. T-Systems Multimedia Solutions. Via:http://virtually-there.de/assets/110526_Webinar_VLW.pdf [Accessed 16 April 2012].

10Hybrid Events e.g. T-Systems @ CEBITINTERNAL * T- SYSTES MMSPUBLIC* SECOND LIFE

Tobias Dreher & Claus Lehmann. 2012. Virtual World Vorstellung und Interview. Interviewed by Daniel Marczinek (in German). [Telephone conference and Webinar] Berlin and London. 20 April 2012.

Pictures: Wiskirchen D. 2011. Webinar: Die neue Dimension der Wissensvermittlung- Lernen in 3D Welten [online]. T-Systems Multimedia Solutions. Via:http://virtually-there.de/assets/110526_Webinar_VLW.pdf [Accessed 16 April 2012].

IBMONE COMPANY, SIX WORLDSPlatformSelection considerationsUse in IBM EnterpriseActive WorldsScalableEventsForterra OLIVEQuick on-boarding & Voice integrationPre-built spaces & presentation facilitiesPilot deployment for early adopters includes team meetings & small eventsOpenSimFamiliar interface for Second Life usersWide scope for IBM community involvement & contributionBSD licensing: Anyone can get involved in developmentMeetings, small events, Brainstorming, Community, Translation, 2D-3D integration, Region Interoperability, Data-center modelling & managementSecond LifePublicly accessible and familiar to some usersScalableVoice integrationEvents and meetings, Employee orientation, Learning, Business rehearsals, Serious games, Systems management, Interoperability with OpenSimTorqueSimple interfaceQuick on-boardingHigh fidelityLow workstation requirementsControl for 2D integrationRemote mentoring, Small events, Brainstorming, 2D-3D integrationData center modelingUnity3DWeb browser based deploymentLight weight & customizableProof-of-concepts: Demonstrate 2-3D integration & interoperability between worldsCherbakov, L., Bruneer, R., Smart, R. and Lu, C., 2009. Virtual Spaces Enabling Immersive Collaborative Enterprise, Part 1: Introduction to theopportunities and technologies, IBM [online] Available at: [Accessed 18 April 2012].BENEFITSNo location constratintsIncrease knowledge resources & capabilitiesHelp to prevent real-life errorsIncreased Intimacy & geographical brand coverageGreen workplace

Disabled people can play as others could not experience the war. Michalis Similis DITS OfficerReal-timeImmersiveTime savingUtilization of roomFlexible teamwork- Individual view on environment

24 hour learningHighly involvingC