Virtual Worlds, So What?

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VIRTUAL WORLDS Greenwich Team 4

Alexandra Bayet Christina Alvarado Atman Bhesdadiya Anastasia Toumazou Daniel Marczinek Jargalan AmarsaikhanAvatarina

Picture:Kzero, 2009. Virtual World Logos. Available at: http://www.kzero.co.uk/blog/virtual-world-logos-q209-update/ [Accessed 16 April 2012].

SALESe.g. Miss SixtyPUBLIC* STARDOLL

Ives and Junglas, 2008. APC Forum: Business Implications of Virtual Worlds and Serious Gaming. MIS Quarterly Executive Vol. 7 No. 3 / Sep 2008. (PDF).

Screenshot (Miss Sixty): Virtual world: Starworld [Accessed 16 April 2012]

Second Life, 2012. Coca Cola Products. Second Life Market Place. Available at: https://marketplace.secondlife.com/products/search?search%5Bcategory_id%5D&search%5Bmaturity_level%5D=G&search%5Bkeywords%5D=coca+cola [Accessed 24 April 2012].BRANDING, ADVERTISING & CRe.g. AUDI

PUBLIC* 3D CITYWiskirchen D. 2011. Webinar: Die neue Dimension der Wissensvermittlung- Lernen in 3D Welten [PDF]. T-Systems Multimedia Solutions. Via:http://virtually-there.de/assets/110526_Webinar_VLW.pdf. Access: 16.04.2012

Ives and Junglas (2008). APC Forum: Business Implications of Virtual Worlds and Serious Gaming. MIS Quarterly Executive Vol. 7 No. 3 / Sep 2008. (PDF).

Linden Research. Inc, 2012. AL Motors Audi TT Coupe WHITE, Linden Research Inc. Available at: https://marketplace.secondlife.com/p/AL-Motors-Audi-TT-Coupe-WHITE/2733571?id=2733571&slug=AL-Motors-Audi-TT-Coupe-WHITE [Accessed 23 April 2012].

Screenshot (O2 commercial):3D City [Accessed 16 April 2012]

Screenshot (AUDI):Second Life [Accessed 16 April 2012]3EDUCATION & RESEARCH e.g. Edinburgh University

PUBLIC* SECOND LIFE

OECD (2011), Virtual worlds: IMMERSIVE ONLINE PLATFORMS FOR COLLABORATION, CREATIVITY AND LEARNING.OECD DIGITAL ECONOMY PAPERS, No 184. OECD Publishing. Available at: http://search.proquest.com/docview/874045972?accountid=78988.

University of Edinburgh, 2011. World Students Join Virtual Graduation, University of Edinburgh. Available at: http://www.ed.ac.uk/about/edinburgh-global/news-events/news/virtual-graudation [Accessed 23 April 2012].

Screenshot University building:Second Life [Accessed 16 April 2012]

Picture University graduation:University of Edinburgh, 2011. World Students Join Virtual Graduation, University of Edinburgh. Available at: http://www.ed.ac.uk/about/edinburgh-global/news-events/news/virtual-graudation [Accessed 23 April 2012].

4

PUBLIC* HABBORECRUITMENTe.g. ManpowerINTERNAL * T- SYSTES MMS

Screenshot (Bundeswehr):Habbo [Accessed 16 April 2012]

Screenshot (Kelly Services):Second Life [Accessed 23 April 2012]

Screenshot (Manpower):Second Life [Accessed 23 April 2012]5COLLABORATIONe.g. IBMINTERNAL * T- SYSTES MMSPUBLIC* ACTIVEWORLDS

Ives and Junglas, 2008. APC Forum: Business Implications of Virtual Worlds and Serious Gaming. MIS Quarterly Executive Vol. 7 No. 3 / Sep 2008. (PDF).

Sherman Aliza. 2011. Virtual Worlds: Immersive Training, Collaboration and Meetings, GigaOM. Available at http://gigaom.com/collaboration/virtual-environments-for-training-collaboration-and-meetings/ [Accessed 19 April 2012].

Tobias Dreher & Claus Lehmann. 2012. Virtual World Vorstellung und Interview. Interviewed by Daniel Marczinek (in German). [Telephone conference and Webinar] Berlin and London. 20 April 2012.

Sceenshots: Wiskirchen D. 2011. Webinar: Die neue Dimension der Wissensvermittlung- Lernen in 3D Welten [online]. T-Systems Multimedia Solutions. Via:http://virtually-there.de/assets/110526_Webinar_VLW.pdf [Accessed 16 April 2012].

6TRAINING e.g. IBM (Academy of Technology)INTERNAL * T- SYSTES MMSPUBLIC* SECOND LIFE

You can hear live the teacher speaking, you can raise your hand to ask a question or you can text your question . I found the environment very interesting. Athina Chimaridou - IBM Employee Cyprus

Sherman Aliza, 2011. Virtual Worlds: Immersive Training, Collaboration and Meetings, GigaOM. Available at http://gigaom.com/collaboration/virtual-environments-for-training-collaboration-and-meetings/ [Accessed 19 April 2012].

OECD, 2011. Virtual worlds: IMMERSIVE ONLINE PLATFORMS FOR COLLABORATION, CREATIVITY AND LEARNING.OECD DIGITAL ECONOMY PAPERS, No 184. OECD Publishing. Available at: http://search.proquest.com/docview/874045972?accountid=78988 [Accessed 16 April 2012].

Pictures:Cherbakov, L., Bruneer, R., Smart, R. and Lu, C., 2009. Virtual SpacesEnabling Immersive Collaborative Enterprise, Part 1: Introduction to theopportunities and technologies, IBM [online] Available at: [Accessed 18 April 2012].

NEW EMPLOYEE ORIENTATIONe.g. Super BuyINTERNAL * T- SYSTES MMSPUBLIC* SECOND LIFE

Linden Research Inc., 2012. Employee simulation environment. Linden Research Inc., Available at: http://secondlife.com/destination/employee-simulation-environment [Accessed 23 April 2012].

Tobias Dreher & Claus Lehmann. 2012. Virtual World Vorstellung und Interview. Interviewed by Daniel Marczinek (in German). [Telephone conference and Webinar] Berlin and London. 20 April 2012.

Screenshot (store): Second Life: Super Buy [Accessed 23 April 2012]Screenshot (waitress): Wiskirchen D. 2011. Webinar: Die neue Dimension der Wissensvermittlung- Lernen in 3D Welten [online]. T-Systems Multimedia Solutions. Via:http://virtually-there.de/assets/110526_Webinar_VLW.pdf [Accessed 16 April 2012].SIMULATIONe.g. US Marine Corps

INTERNAL * T- SYSTES MMSPUBLIC* OPENSIM

Internal virtual worlds are used for training-simulation 75% of the time.

Tobias Dreher T-Systems Learning & Knowledge Consultant

Public Virtual Worlds: Virtual lands such as the Military Lands (MiLands) in Second Lifeuses: outreaching residents, as well as for family counselling, simulation, and prototype testing. Many virtual worlds used in security and defence training are PRIVATE such as Virtual Battlespace 2 (VBS2), for instance, which is being used by military and defence organisations such as the United States Marine Corps, the Australian Defence Force and United Kingdoms Ministry of Defence uses: mission rehearsal, tactical training and simulated combined arms exercises (Bohemia Interactive, 2008).

OECD, 2011. Virtual worlds: IMMERSIVE ONLINE PLATFORMS FOR COLLABORATION, CREATIVITY AND LEARNING.OECD DIGITAL ECONOMY PAPERS, No 184. OECD Publishing. Available at: http://search.proquest.com/docview/874045972?accountid=78988 [Accessed 16 April 2012].

Tobias Dreher & Claus Lehmann. 2012. Virtual World Vorstellung und Interview. Interviewed by Daniel Marczinek (in German). [Telephone conference and Webinar] Berlin and London. 20 April 2012.

Screenshot Helicopter: Second Life [Accessed 23 April 2012]Screenshot Fire & Server Cooling system process: T-Systems MMS internal promotion pictures [Received 23.04.2012]

9

INTERNAL * T- SYSTES MMSPUBLIC* SECOND LIFEDEVELOPMENT e.g. Palomar HospitalIves and Junglas, 2008. APC Forum: Business Implications of Virtual Worlds and Serious Gaming. MIS Quarterly Executive Vol. 7 No. 3 / Sep 2008. (PDF).

Screenshot (Palomar Hospital): Second Life [Accessed 16 April 2012]Picture (Production line): Wiskirchen D. 2011. Webinar: Die neue Dimension der Wissensvermittlung- Lernen in 3D Welten [online]. T-Systems Multimedia Solutions. Via:http://virtually-there.de/assets/110526_Webinar_VLW.pdf [Accessed 16 April 2012].

10Hybrid Events e.g. T-Systems @ CEBITINTERNAL * T- SYSTES MMSPUBLIC* SECOND LIFE

Tobias Dreher & Claus Lehmann. 2012. Virtual World Vorstellung und Interview. Interviewed by Daniel Marczinek (in German). [Telephone conference and Webinar] Berlin and London. 20 April 2012.

Pictures: Wiskirchen D. 2011. Webinar: Die neue Dimension der Wissensvermittlung- Lernen in 3D Welten [online]. T-Systems Multimedia Solutions. Via:http://virtually-there.de/assets/110526_Webinar_VLW.pdf [Accessed 16 April 2012].

IBMONE COMPANY, SIX WORLDSPlatformSelection considerationsUse in IBM EnterpriseActive WorldsScalableEventsForterra OLIVEQuick on-boarding & Voice integrationPre-built spaces & presentation facilitiesPilot deployment for early adopters includes team meetings & small eventsOpenSimFamiliar interface for Second Life usersWide scope for IBM community involvement & contributionBSD licensing: Anyone can get involved in developmentMeetings, small events, Brainstorming, Community, Translation, 2D-3D integration, Region Interoperability, Data-center modelling & managementSecond LifePublicly accessible and familiar to some usersScalableVoice integrationEvents and meetings, Employee orientation, Learning, Business rehearsals, Serious games, Systems management, Interoperability with OpenSimTorqueSimple interfaceQuick on-boardingHigh fidelityLow workstation requirementsControl for 2D integrationRemote mentoring, Small events, Brainstorming, 2D-3D integrationData center modelingUnity3DWeb browser based deploymentLight weight & customizableProof-of-concepts: Demonstrate 2-3D integration & interoperability between worldsCherbakov, L., Bruneer, R., Smart, R. and Lu, C., 2009. Virtual Spaces Enabling Immersive Collaborative Enterprise, Part 1: Introduction to theopportunities and technologies, IBM [online] Available at: [Accessed 18 April 2012].BENEFITSNo location constratintsIncrease knowledge resources & capabilitiesHelp to prevent real-life errorsIncreased Intimacy & geographical brand coverageGreen workplace

Disabled people can play as others could not experience the war. Michalis Similis DITS OfficerReal-timeImmersiveTime savingUtilization of roomFlexible teamwork- Individual view on environment

24 hour learningHighly involvingCost savingIn the future,due to the economic crisis, we might use it to manage teamsIBM.comSky is the limitGeorge Georgiou - IBM Director CyprusOECD, 2011. Virtual worlds: IMMERSIVE ONLINE PLATFORMS FOR COLLABORATION, CREATIVITY AND LEARNING.OECD DIGITAL ECONOMY PAPERS, No 184. OECD Publishing. Available at: http://search.proquest.com/docview/874045972?accountid=78988 [Accessed 16 April 2012].

George Georgiou. 2012. How virtual world is being used by IBM, Interviewed by Natasa Toumazou, [Telephone Conference] Nicosia and London,Cyprus, 5 April 2012.

Michalis Simillis , 2012. Have you ever used virtual world and how?, Interviewed by Panagiota Toumazou [Face to face interview] Nicosia,4/04/2012

Tobias Dreher & Claus Lehmann. 2012. Virtual World Vorstellung und Interview. Interviewed by Daniel Marczinek (in German). [Telephone conference and Webinar] Berlin and London. 20 April 2012.

B2B Marketing, 2010. Social Media: Virtual reality in B2B, B2B Marketing. Available at: http://www.b2bmarketing.net/knowledgebank/social-media-marketing/features/social-media-virtual-reality-b2b[Accessed 20 April 2012].

ISSUESRedesign information systemIT securityUnreliable systemsIncompatible networksTraffic congestions ConfidentialitySlow broadbandSlow computersTechnologicalConfidentialityCopyright infringementEthicsLegalOrganisationalCulturalAddictionIdentity issuesLack non-verbal cuesEmployee technical skillsEmployee adoptionTrust establishmentLess loyaltyLack of controlLess real-world interactionLimited target audienceViability "It is addictive as hell!George Kyriakoullis, - Computer Scientist DITS OfficerSeshasai, Satwik, Malter, Alan J. and Gupta, Amar, The Use of Information Systems in Collocated and Distributed Teams: A Test of the 24-Hour Knowledge Factory (September 21, 2006). Eller College of Management Working Paper No. 1034-06. Available at SSRN: http://ssrn.com/abstract=935106 or http://dx.doi.org/10.2139/ssrn.935106 [Accessed 16 April 2012].

Kimble, Chris, Barlow, Alexis and Li, Feng, Effective Virtual Teams through Communities of Practice (September 2000). Strathclyde Business School Management Science Working Paper No. 2000/9. Available at SSRN: http://ssrn.com/abstract=634645 or http://dx.doi.org/10.2139/ssrn.634645 [Accessed 16 April 2012].

Tobias Dreher & Claus Lehmann. 2012. Virtual World Vorstellung und Interview. Interviewed by Daniel Marczinek (in German). [Telephone conference and Webinar] Berlin and London. 20 April 2012.

George Kyriakoullis, 2012. Have you ever used virtual world and how?, Interviewed by Panagiota Toumazou [Face to face interview] Nicosia,4 April 2012

14ISSUESRedesign information systemIT securityUnreliable systemsIncompatible networksTraffic congestions ConfidentialitySlow broadbandSlow computersTechnologicalConfidentialityCopyright infringementEthicsLegalOrganisationalCulturalAddictionIdentity issuesLack non-verbal cuesEmployee technical skillsEmployee adoptionTrust establishmentLess loyaltyLack of controlLess real-world interactionLimited target audienceViability "It is addictive as hell!George Kyriakoullis, - Computer Scientist DITS OfficerSeshasai, Satwik, Malter, Alan J. and Gupta, Amar, The Use of Information Systems in Collocated and Distributed Teams: A Test of the 24-Hour Knowledge Factory (September 21, 2006). Eller College of Management Working Paper No. 1034-06. Available at SSRN: http://ssrn.com/abstract=935106 or http://dx.doi.org/10.2139/ssrn.935106 [Accessed 16 April 2012].

Kimble, Chris, Barlow, Alexis and Li, Feng, Effective Virtual Teams through Communities of Practice (September 2000). Strathclyde Business School Management Science Working Paper No. 2000/9. Available at SSRN: http://ssrn.com/abstract=634645 or http://dx.doi.org/10.2139/ssrn.634645 [Accessed 16 April 2012].

Tobias Dreher & Claus Lehmann. 2012. Virtual World Vorstellung und Interview. Interviewed by Daniel Marczinek (in German). [Telephone conference and Webinar] Berlin and London. 20 April 2012.

George Kyriakoullis, 2012. Have you ever used virtual world and how?, Interviewed by Panagiota Toumazou [Face to face interview] Nicosia,4 April 2012

15VIRTUAL WORLDS SO WHAT?Tobias Dreher & Claus Lehman, T-Systems Multimedia Solutions GmbhAnonymous, who works for a London-based new media design company with 25 years of experienceDevelopment and utilization of Virtual Worlds is still at starting pointVirtual worlds in business is dead, stone dead. It died about 4 years agoCurrently experiencing quick recovery for roughly a year since 2007/2008 decline if you are doing an assignment on virtual worlds and business, your Masters should be in History and not Business IBM and Intel are strong change driversInteractive website integration in 2011 has become a big advantageTHE TEAM AGREES WITHTobias Dreher & Claus Lehmann. 2012. Virtual World Vorstellung und Interview. Interviewed by Daniel Marczinek (in German). [Telephone conference and Webinar] Berlin and London. 20 April 2012.

Anonymous interview16REFERENCES Secondary Research IB2B Marketing, 2010. Social Media: Virtual reality in B2B, B2B Marketing. Available at: http://www.b2bmarketing.net/knowledgebank/social-media-marketing/features/social-media-virtual-reality-b2b [Accessed 20 April 2012].

Cherbakov, L., Bruneer, R., Smart, R. and Lu, C.,...