80%

For merchants who have completed the chip upgrade, counterfeit fraud dollars dropped 43% compared to a year earlier.

© VISA 2016. ALL RIGHTS RESERVED.

SOURCES: U.S. card figures per VisaNet data and operating certificates provided to Visa by client financial institutions as of end October 2016; US chip merchant

location data based on VisaNet data as of end October 2016. Merchants that have completed an EMV transaction in the last 30 days considered chip-activated;

Aite figure on merchant adoption from “EMV Estimates for EMV and NFC: U.S. Merchant Implementation Status, 2016” by Thad Peterson; Counterfeit fraud reduction

at fully chip-enabled U.S. merchants for the month of July 2016 compared to July 2015. Fully chip enabled merchants defined as locations where 80% of card present

payment volume is chip-on-chip. Data includes both U.S.-issued credit and debit cards; Transaction number and volume based on VisaNet data for U.S. locations

with chip transactions as of end October 2016.

Visa Chip Payment Volume (B)Visa Chip Transactions (M)

Chip-ready merchantsnow represent 41% of Visa's

in-store payment volume

There were more thanthree quarters of a billion Visa

chip transactions in October,a 453% increase over last year

Chip transactions continue to increase in the U.S.

43%DOWN

771M

630.6

AUG2016

482.6

JUN2016

262.6

FEB2016

230.7

DEC2015

139.4

OCT2015

344.6

APR2016

771.2

OCT2016

$34.7

AUG2016

$27.9

JUN2016

$15.8

FEB2016

$15.9

DEC2015

$8.9

OCT2015

$20.7

APR2016

$39.7

OCT2016

Of the 388.8M Visa chip cards circulating in the U.S., 180.6M are credit cards and 208.3M are debit cards

Credit

Debit

More than 1.7M merchants are now accepting chip cards, a 191% increase in the last year.According to Aite, 84% of non-chip merchants report that they are planning to upgrade to chip or are already in the implementation process.

37%

37% of U.S. storefrontsnow accept chip cards

More than 80% of those locationsare small and medium-sized businesses

Visa Chip Card Update: October 2016EMV chip cards and chip-activated merchants combat counterfeit fraud in the U.S.

Total Visa Chip Cards (M)

OCT DEC FEB APR JUN AUG OCT 20162015

592K 766K 927K 1.30M1.13M 1.46M 1.72M

240.3 282.9 326.8 363.4 388.8180.6 212.7

FEB APR JUN AUG OCT 2016OCT DEC2015

> 40%

< 40%

New Jersey Pennsylvania Florida New York California

Connecticut Michigan Nevada Delaware Ohio

Top 10 States

48% 44% 43% 43% 43%

42% 41% 41% 41% 41%

41%

State of the States for Merchant Chip AdoptionIn the top states, more than 40% of storefronts now accept chip cards.