viscom week 3
DESCRIPTION
Introduction to Organizational Systems (AIDA, LATCH & Inverted Pyramid). Working with an axial grid and images. Single versus Double Column axial grids.TRANSCRIPT
VISCOM03Visual Communication & Typography: The root of problem solving.
VC01 | 2013 | Bradford M. Wason | [email protected]
What you’ll learn in this class:
1. An overview of three commonly used Organization Systems
2. How they are used in practice
3. Continue working with axial grids
VC01 | 2013 | Bradford M. Wason | [email protected]
What you’ll do in this class:
1. Draw type from observation.
2. Critique your single column axial grids & bug type.
3. Create new Axial Grids with images
axialDRAW
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radialAIDA
Attention –Create Awareness
Interest–Foster initial thoughts
Desire – Stimulate the “want”
Action – The hook
LATCH
Location – Compare information from various sources. (i.e. Atlas, Travel Guide, etc.)
Alphabet – Used for large chunks of information.
Time – Used for events that occur during a fixed duration.
Category – Grouped my similar importance or values.
Hierarchy – Assign value or weight to the information (i.e. scale)
INVERTEDPYRAMID
Most Important Fact
Who? What? Where? When? Why?
Important Details
Background
Information
AXIAL GRID & IMAGE
