visibility and engagement: using social media for your work
DESCRIPTION
Presentation given by Michael Ladisch, Bibliographic Services Librarian at University College Dublin Library, Dublin, Ireland at the UCD Technician's Conference, June 17, 2014, UCD.TRANSCRIPT
Visibility &
engagement
Using social media for
your work
Michael Ladisch UCD Library
Outline:
• [UCD Research Repository]
• Scholarly Social Networks • ResearchGate
• Academia.edu
• General Social Networks • LinkedIn
• Blogging • Research Blogging
• Personal Website
• Alt-metrics
Michael Ladisch, UCD Library
June 2014
Why should I create an “Online Persona”?
• Global connectedness
• Engage directly with your colleagues
• Boosts your exposure
• Demonstrating your skills
• You receive real feedback
• Creating and sharing content
• Everybody is doing it
Michael Ladisch, UCD Library
June 2014
Research Repository UCD
• Repository for publications by UCD researchers
• Open Access
• Copyright checking done by Library staff
• Integrated with RMS
• Bulk upload options
• Viewing and download statistics
• Long term access and storage
• Being searched by Google Scholar
• Showcase for author, School, institution
• RSS feed to School website
http://researchrepository.ucd.ie/
Michael Ladisch, UCD Library
June 2014
http://researchrepository.ucd.ie
Research Repository UCD
Michael Ladisch, UCD Library
June 2014
School/Institute
Collection
Research Repository UCD
Michael Ladisch, UCD Library
June 2014
Publication
PDF Cover
Page
Research Repository UCD
Michael Ladisch, UCD Library
June 2014
Publication
Statistics
Research Repository UCD
Michael Ladisch, UCD Library
June 2014
Increase in citations with Open Access Agricultural sciences 200% to 600%
Physics/astronomy 170% to 580%
Medicine 300% to 450%
Communications Studies (IT) 200%
Computer Science 157%
Mathematics 35% to 91% Political science 86%
Electrical engineering 51% Philosophy 45%
Biology -5% to 36%
Swan, A. (2010) The Open Access citation advantage: Studies and results to date. Technical
Report , School of Electronics & Computer Science, University of Southampton
Michael Ladisch, UCD Library
June 2014
Scholarly Social Networks
http://ie.linkedin.com/
https://www.researchgate.net/
http://www.academia.edu/
General Social Networks
https://www.facebook.com/
http://twitter.com/
Michael Ladisch, UCD Library
June 2014
Social Networks for Professionals
Michael Ladisch, UCD Library
June 2014
We lived on farms, then we lived in cities,
and now we're going to live on the internet!
Sean Parker – The Social Network
Social Networks for Professionals
Michael Ladisch, UCD Library
June 2014
Basic etiquette:
• Maintain your profiles
• Be consistent
• Use your full name
• Cross-link your different profiles
• Don’t be a “Troll”
• Be always polite
• Respect copyright of others
• “Never Say Anything You Wouldn’t Say In Front Of
Your Mother”
In Internet slang, troll (/ˈtroʊl/, /ˈtrɒl/)
is a person who sows discord on the
Internet by starting arguments or
upsetting people,[1] by posting
inflammatory,[2] extraneous, or off-
topic messages in an online
community (such as a forum, chat
room, or blog),
either accidentally[3][4] or with the
deliberate intent of provoking readers
into an emotional response[5]or of
otherwise disrupting normal on-topic
discussion. (Source: Wikipedia)
Social Networks for Professionals
Michael Ladisch, UCD Library
June 2014
Before signing up:
• Be aware that your profile is public
• Read the small print
• Who owns the data?
• Third party services can close down; they can be
sold
Social Networks for Professionals
Michael Ladisch, UCD Library
June 2014
http://tosdr.org
“I have read and
agree to the Terms”
is the biggest lie on
the web.
Social Networks for Professionals
Michael Ladisch, UCD Library
June 2014
http://www.researchgate.net/
ResearchGate
Michael Ladisch, UCD Library
June 2014
Fact sheet:
• Started in 2008
• Membership is free
• 4 million members (April 2014)
• More than 14 million full text papers (67
million publications)
• More than 16,700 job listings
• 2,171 members from UCD (with 7,927
publications)
ResearchGate
Michael Ladisch, UCD Library
June 2014
ResearchGate
Michael Ladisch, UCD Library
June 2014
http://www.academia.edu/
Academia.edu
Michael Ladisch, UCD Library
June 2014
Fact sheet:
• Started in 2008
• Membership is free
• 8.8 million members (April 2014)
• More than 2.5 million papers
• 15.7 million unique visitors per month
• 1,060 members from UCD
Academia.edu
Michael Ladisch, UCD Library
June 2014
Academia.edu
Michael Ladisch, UCD Library
June 2014
Michael Ladisch, UCD Library
June 2014
https://www.linkedin.com/
• LinkedIn is for “professionals”
• Expose your work history, skills, your
professional interests, your memberships –
your profile WILL be watched!
• Your profile = your CV
• Who you are linked to says a lot about who
you are. Get linked to people in your domain.
• Professional relationships rather than just
friendships
Michael Ladisch, UCD Library
June 2014
https://www.linkedin.com/
Fact sheet:
• Started in 2003
• Membership is free
• 300 million members
(June 2014)
• In more than 200
countries and territories
• More than 2.1 million
interest groups
Michael Ladisch, UCD Library
June 2014
Michael Ladisch, UCD Library
June 2014
Michael Ladisch, UCD Library
June 2014
Michael Ladisch, UCD Library
June 2014
https://twitter.com/
Basics…
• Communications are called “tweets”
• 140 characters or less!
• Subjects referred to by using a hashtag “#”
• Refer to someone by using “@” before their
username
• Can “retweet” – send on tweets from others
to your followers
Michael Ladisch, UCD Library
June 2014
https://twitter.com/
• Tweet about news in your field
• Get feedback on ideas
• Great for reaching external audiences
• Tweet from conferences
• Remember…all tweets are public!
Michael Ladisch, UCD Library
June 2014
Michael Ladisch, UCD Library
June 2014
Follow or
tweet from
conferences
by using #
Michael Ladisch, UCD Library
June 2014
https://www.facebook.com/
Facebook pages
• Creating one is easy
• Maintaining it is something else
• Post, tag, comment on news and photos
Facebook groups
• Easy to create
• You don’t have to friend group members
• Post reminders, useful websites, comment
• Easier to maintain than pages
Michael Ladisch, UCD Library
June 2014
https://www.facebook.com/
• Separate account for work-related activities
• Stay active during office hours
• Disconnect when you go home
Michael Ladisch, UCD Library
June 2014
Michael Ladisch, UCD Library
June 2014
https://www.facebook.com/UCDScience
https://hootsuite.com/
Manage multiple social
media accounts
Michael Ladisch, UCD Library
June 2014
Blogging
http://wordpress.com/ http://www.blogger.com/
http://www.typepad.com/ https://www.tumblr.com/
Michael Ladisch, UCD Library
June 2014
Blogging
Michael Ladisch, UCD Library
June 2014
Tips:
• Find a niche
• Write about what you love
• Offer value
• Encourage interaction
• Make commenting easy
• Don’t worry about negativity
• Don’t get stage fright
• Provide easy reading
• Keep it regular
• Avoid clutter
• Allow easy following
• Spell checking and proof-reading
Source: http://www.theguardian.com/culture-
professionals-network/culture-professionals-
blog/2011/nov/17/top-tips-successful-blog
Michael Ladisch, UCD Library
June 2014
Michael Ladisch, UCD Library
June 2014
Looking for blogs of interest?
http://researchblogging.com/
Michael Ladisch, UCD Library
June 2014
http://wordpress.com/
Personal Website
http://flavors.me/
http://www.weebly.com/
http://www.dreamhost.com/
Michael Ladisch, UCD Library
June 2014
Michael Ladisch
UCD Library, October 2013
Personal Website
Alt-metrics
Previously measured
• Citations
• Journal Impact Factor
• Grant money
• Awards
Potentially measured (Attention)
Source: S. Konkiel, Univ. of
Indiana Michael Ladisch, UCD Library
June 2014
Alt-metrics
Michael Ladisch, UCD Library
June 2014
Alt-metrics
Potentially measured
• Viewed (publisher websites, Dryad)
• Downloaded (publisher websites , Slideshare, Dryad)
• Cited (WoS, Scopus, PubMed, Wikipedia, CrossRef)
• Shared (Facebook, Twitter)
• Reused/adapted (Github)
• Bookmarked ( Mendeley, CiteULike, Delicious)
• Purchased (Library catalogues, Sales numbers)
• Commented upon (Twitter, Mendeley, blogs, publisher
websites, Wikipedia, Faculty 1000)
Source: S. Konkiel, Univ. of
Indiana Michael Ladisch, UCD Library
June 2014
Alt-metrics
http://www.altmetric.com/
http://impactstory.org/
http://www.plumanalytics.com/
Michael Ladisch, UCD Library
June 2014
Thank you!
Contact: Phone: +353 (0)1 716 7530
Email: [email protected]
Twitter: MichaelUCDLib
ORCID: http://orcid.org/0000-0002-0124-5582
LinkedIn: http://ie.linkedin.com/pub/michael-ladisch/60/6a9/38b/