visibility report may 2013 dr. brendan b. kelly interim vice president of university advancement...
DESCRIPTION
How the Press is Covering UWFTRANSCRIPT
Visibility Report – May 2013Dr. Brendan B. Kelly
Interim Vice President of University Advancement (as of July 1, 2013)Current: Director, School of Fine, Performing and Communication Arts
Value & Impact of Publicity May 2013
Press Coverage Generated by UWF:Advertising Equivalency: $125,375.01 Circulation/Traffic: 1,677,060,541Audience Reach: 114,253,604
Additional Coverage Generated:Advertising Equivalency $33,711.66Circulation/Traffic 96,088,179Audience Reach 10,657,378_________________________________________
TOTAL PRESS COVERAGE:Advertising Equivalency $159,086.67Circulation/Traffic 1,773,148,730
Audience Reach 124,910,982
How the Press is Covering UWF
What the Press is Covering at UWF
Where UWF Receives Press Coverage
Comprehensive Integrated Approach• Image Management Strategy
• Strategic Communication Strategy
• Recent National Awards
• Moving Forwardo Focus on impact by audienceo Advancing social media/digital
environmentso Metrics for continuous improvement
Thank You