© IBM Corporation © 2016 IBM Corporation

María José Arbulu. Especialista técnica, IBM Cloud Video Services

Madrid, 7 de junio de 2016

Visión general de la plataformade Video Services

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Why Video?

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Why Video?�Most powerful and emotional medium en Internet

�By 2019 80% of internet traffic is going to be video

�Businesses are on boarding&using video in many ways

�Video will start permeating all facets of our lifes

�$105 billion opportunity in cloud-based video services

Video is becoming a key Data Type and is driving how we engage and communicate

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Video Is Critical Across Industries

Traditional Use Cases Rapid Growth Areas Cutting Edge

• Live and On DemandSports

• Film and Television Delivery

• News, Politics, Worship

• Employee Education

• Product Marketing

• Corporate Communications

• Medical Interaction / Telemedicine

• Drone Footage

• Police Body Cams

Government

Healthcare

Enterprise

Telco

Media & Entertainment

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IBM is making major investments in cloud and

video to provide a comprehensive solution that

addresses customer challenges in video.

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Global and Horizontally Scalable Infrastructure

Ingest Distribution

Measurement & Analysis

Video Ingest and Distribution Workflows

• Live encoding, webcasting• Media workflows, access• Ad integrations

• Video publishing workflows• Content merchandising • Subscriber management

Live Streaming On Demand

IBM Cloud Video Vision

Services & APIs

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Why Clearleap?

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Proven management team with deep industry experience and technology trusted by premium brands.

Founded in 2008, HQ in Atlanta, GA

� Deep expertise in M&E and video technology

Modular Cloud-based Architecture

� Highly scalable operating model

Global Data Center Deployment

� Atlanta, Las Vegas, Frankfurt, Amsterdam

Serving Premium Customers

� Major entertainment brands; deeply integrated into customer operations

Clearleap, an IBM Company

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Clearleap Solutions – Video as a BusinessEnabling clients to globally scale and manage video

Manage, publish, and monetize on demand and live streaming services across business models

Multiscreen Streaming Services

Scale and automate packaging, publishing and monetization for premium content

Video Workflow & Content Management

Global Video Distribution Services

Distribution of VOD and live events to worldwide distribution and syndication outlets

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How Clearleap video platform works

VOD FILESCatalog Management

• Catalog auto-publish• Geo & license rules• Editorial presentation• Content discovery• Experience continuity• Rights-aware display• Personalization

Workflow Management

• Rules-based packaging

• Multi-platform distribution

• Processing / encoding• Metadata

transformations• High-visibility

reporting

User Access & Management

• User authentication and authorization

• Free trial access• Subscriber support

dashboard• Viewing data • Plug-ins to billing

DirectAVOD | SVOD

Distribution

DeviceAPIs

INTELLIGENTLY SCALE DISTRIBUTION ENGAGE VIEWERS & GROW REVENUE

Infrastructure Adapters and APIs

140 Pay TV Sites

Analytics

LIVE BROADCAST

Scalable Video & Audience FrameworkManage, monetize and grow video audiences across screens

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Premium Video Solutions for the World’sLeading Media & Entertainment Brands

“My strong advice would be to work with someone like Clearleap,

because it’s not easy to build this yourself.”

– Roger Lynch, CEO of Sling TV

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Clearleap Workflow Solution

“Clearleap’s sophisticated IP technology allows us to

be more nimble, flexible and future ready as our needs

evolve.” - John Vartanian, CTO, iNDEMAND

• Hybrid Cloud deployment of Clearleap workflow

• Clearleap enables iN DEMAND to both traditional VOD platforms and consumer devices

• Extremely high content volume –thousands of hours per month

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• Clearleap workflow & distribution to 100+ distribution sites

• Additional integration with Aspera for ingest and distribution

• Hundreds of authenticated hours available across brands

• Ad marketing functionality and quick-turn asset prep opened Scripps up to entire new revenue streams

Clearleap Distribution Solution

“We realized that we had no desire to become a technology

company. We’re a programming company. And the advances

we’ve made with Clearleap have been revelatory.” - Alex

Beach, Director, New Media Distribution

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Clearleap Streaming Solution

“HBO’s key partner in the technical overhaul was

Clearleap… the data clearly shows how effective the

overhaul has been.” - Colin Dixon, nScreenMedia

• SVOD / OTT business model similar to Netflix

• European deployment (Private Cloud)

• 4 markets, 4 currencies, 5 languages

• Support for Web, iOS, Android, Xbox, PS, Smart TV, etc.

• Ad marketing functionality

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Why Ustream?

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Proven streaming leader with deep industry experience and technology trusted by enterprise customers

Founded in 2007

▪ HQ in San Francisco

Pioneer in Live Streaming

▪ 1.3M broadcasts per month

Serving Enterprise Customers

▪ 5300+ customers across industries

Winner of Best Streaming Platform Award

▪ 2013, 2014, 2015

Ustream, an IBM Company

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INGEST · TRANSCODING · STORAGE · VIDEO CONTENT MANAGEMENT · SD-CDN · PORTAL · PLAYER · ANALYTICS · API

CORE VIDEO PLATFORM

LIVE STREAMING AND VIDEO MARKETING

Media / Entertainment Broadcasts

Enterprises with highly scalable events

Conferences / Trade Shows / Sporting Events

SECURE INTERNAL STREAMING

CEO Town Halls

Sales Enablement / Internal Meetings

Training

Solutions for Enterprise VideoEnabling clients to globally scale and manage video

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How Ustream video platform works

STORAGE

Intelligent storage frameworkoptimized for video

VIDEO CONTENT MANAGEMENT SYSTEM(VCMS)

• Manage hundreds of thousands of assets

• Custom metadata, admin workflows

USTREAM MEDIA SERVER (UMS)

• Proprietary, highly customizable and scalable• Real-time data collection and aggregation

TRANSCODING

• VOD and Live Transcoding

• Highly efficient, hybrid software/ hardware approach

SOFTWARE DEFINED

CONTENT DELIVERY

NETWORK (SD-CDN)

Proprietary control layer utilizing Ustream’s own

CDN in combination with 3rd party CDNs and

providing nearly unlimited redundancy and seamless

failover capability.

MANAGE AND CONTROL TRANSCODE AND DELIVER

API & ANALYTICS

Control and measure all stages of the ingest, management and delivery workflow

PLAYER & SDKS

• HTML5 player for desktop and mobile

• SDKs for mobile apps& OTT delivery

LIVE INGEST

• USTREAM software encoders

• VOD file upload• Certified 3rd party

hardware encoders

ENCODE

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Premium Video Solutions for Top Companies

Leading organizationschoose Ustream for:

· Reliability

· Ease of use

· Robust feature set

· Security

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Sony Launch of PlayStation 4 to Live Global Audience

Sony gains exposure and drives massive audiences using Ustream’s Pro Broadcasting and LiveAd platforms

• 1M concurrent / 8M live / 16M total views for the live Playstation4 launch event in 2014

• PS4 launch live streamed in 8 languages for global reach

• 151K unique and 185K total views for Sony’s CES 2016 press conference, a 350% increase in unique views and 290% more total views

“The biggest benefit of Ustream is the amount of people you are

able to touch and reach at one given time.”.”

- Michael Brynteson, Sony Computer Entertainment

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Discovery uses Ustream to increase viewership &

interest in key Discovery Channel shows

• Ustream Powered live streaming solution for digital exclusive content, linear playback of VOD and special events.

• 105 viewing channels with 78 million total views (and counting)

• Shark Week broadcasts 9 shark cams with scheduled live chats with experts

• 2015 Puppy Bowl generated more than 15 million views, 5M more than Breaking Bad’s finale

Discovery Communications Drives Traffic to Shows Using Live Streams

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Staying Informed during Rapid GrowthPinterest needed a way to communicate with and engage employees to be sure they are aligned and understand the company’s strategic direction.

• Using Ustream Align video platform for secure, internal communications.

• Simplified IT security administration using Single- Sign-On via Align’s OneLogin integration.

• Extensive use of multiple channels ( CEO Town Hall, Q&As, Tech Talks, etc.) to enable teams to stay informed and engaged with the topics that concern them.

• Align’s Portal feature makes it easy for Pinterestemployees to find and view the content they need.

Navigating a fast-paced market

requires an informed, engaged team

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Why Aspera?

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ASPERA’s mission

Creating next-generation transport technologies that move

the world’s digital assets at maximum speed, regardless of

file size, transfer distance and network conditions.

Creators of fasp™ (Fast Adaptive Secure Protocol)

• Innovative, patented, highly efficient bulk data transport technology

• Unique and core to Aspera’s high-performance file transfer software suite

• Outperforms software and hardware WAN acceleration solutions

• Ranked first in every WAN transfer throughput benchmark

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� Maximum transfer speed– Optimal end-to-end throughput efficiency

– Transfer performance scales with bandwidth independent of transfer distance and resilient to packet loss

� Congestion avoidance and policy control– Automatic, full utilization of available bandwidth (fair play)

– On-the-fly prioritization of transfers

– Set caps on bandwidth allocation for transfers

� Uncompromising security and reliability– Secure, SSH user/endpoint authentication

– AES-128 to 256 cryptography of every packet in transit

– Encryption at rest (EAR) requires second password

– FIPS 140-2 compliant, built on the open SSL libraries

– Automatic resume of partial or failed transfers

� Scalable management, monitoring and control– Support highly concurrent transfers

– Real-time progress, performance and bandwidth utilization

– Detailed transfer history, logging, and manifest

Fasp® – High-performance Data Transport

Note: The relative bandwidth utilization for FASP transfers over a 1 Gbps network are

immune to latency (distance) with very little effect from packet loss.

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FASP 3 – Universal high-speed data transport

CLOUD HYBRID ON PREMISE

fasp 3DISTANCE INDEPENDENT

INFRASTRUCTURE AGNOSTIC

Locate your big data anywhere and move it seamlessly with high-speed, secure transfers

FILE SIZE INDEPENDENT

Maximum transfer speed, optimal bandwidth utilization and maximum

I/O throughput on any storage platform regardless of number or size

of files

ALL PARADIGMS & DEPLOYMENT MODELS

Transfer, replicate or synchronize your data in all types of scenarios: one-to-one, hub and spoke,

unidirectional and multi-directional

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Telco, Media and

Entertainment

• Distribution of large

media assets through

their rapidly expanding

digital supply chain

Life

Sciences

• Processing Big Data sets

that are changing daily

(e.g. Genomic data)

Financial

Services

• High speed

synchronization of data

across geographies for

critical business

continuity capabilities

Industry examples of large, long distance, speed critical data

IT application

development

• Sync and share of

source code and

software support

images

Oil, Gas and Next

Gen Energy

• Movement of giant

seismic data sets from

remote locations across

data centers for

processing and analysis

Government

• Analysis of globally

sourced surveillance

audio and video data

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Customer success stories

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BT Sport

� Challenge– Interrupt Sky's monopoly on the UK Pay TV Sports market– Brand new broadcast centre chosen as iCity– Extensive DR facility at the iconic BT Tower– Be fully AMWA AS11/UK DPP compliant by design

� Solution– Aspera High-performance Sync over dedicated 10 GbE fibre and private

MPLS– iCity Primary Site mirrored to a fully redundant secondary site at BT Tower– All infrastructure and applications available at both sites– All content + meta data mirrored– Near zero recovery point and time

� In their words– “…The only option in the marketplace to support the extreme transfer and

sync requirements...”– “…It made sense for us to use proven, reliable and leading technologies

such as Aspera fasp and Aspera Orchestrator to ensure the project was completed on time and workflow productivity was fully optimized… ”

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Why Cleversafe?

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IBM has entered into a definitive agreement to acquire Cleversafe, Inc., a Chicago, IL-based, privately held company providing web-scale storage solutions for cloud and on-premise, scaling up to exabyte capacity and beyond

© 2015 IBM Corporation

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Recognized Industry leader

Proven enterprise software defined storage enables efficient, secure storage at petabyte scale and beyond

Company• Chicago HQ and R&D• 200+ employees• 300+ patents

Customers• Commercial/government/intelligence• Global 1000 or massively data-intense• US, Japan, UK, France, Netherlands

Select customers

Partners• Density-optimized

hardware• Secure cloud storage

Select partners

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Clients are facing explosive growth in Unstructured Data, which is exactly why Cleversafeis so critical

* E

xa

byt

es

Unstructured Data

Structured Data

Source: IDC

Unstructured data growth of

60–80%per yearcreates

Web-scale storage needs

*1 exabyte = 1,000 petabytes =1 million terabytes = 1 billion gigabytes

Problem - Traditional and Legacy Storage Designed for Transactional, Not Unstructured Data

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Cleversafe – Enterprise Storage as a Service

NAS ServicesFile synch and share

Archive ServicesVideo On Demand services

• Scale: PB+ and expanding. New services

• Security: zero touch security for all content

• Availability: always-on availability for 2.5 years and new capacity in minutes

• Manageability: lower overall data center cost with high service levels

• Economics: 80% savings over old (legacy storage) approach and 43% over AWS

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IBM Cloud Object Storage – Powered by Cleversafe

a new storage architecture designed to meet your changing needs

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Cleversafe MomentumService Providers

Media and Entertainment Life Science, FinServices, Marketing Federal

© 2013 IBM Corporation© 2016 IBM Corporation

GRACIAS