visit cardiff network51h2lc4n573ga5bh382hhw1s-wpengine.netdna-ssl.com/wp... · 2017-09-07 ·...

Visit Cardiff Network

#cardifftourismsummit | @visitcardiff | @the SSESWALEC

Visit | Meet | Invest

• Visit Cardiff is the official tourism organisation for the city.

• Our aim is to promote Cardiff to the world as a great city to work, live, study and invest.

• Visit: visitors, residents and tourism businesses

• Meet: Conference and event planers

• Invest: Businesses and inward investment.

• From leisure to major events, business tourism and inward investment

• Visit|Meet|Invest is your direct connection to everything Cardiff



• A membership body made up of over 100 businesses. • Conference venue, hotels, serviced apartments, tour

operators, retail outlets, restaurants, attractions, theatres and sports teams.

• All working together with the common goal of reaching a wider audience.

• Visit Cardiff's services have two main functions • To furnish the visitor with up to date information and

travel advice. • To enhance the marketing capability of Cardiff's

tourism businesses.



‘YOUR LISTING IS NOW LIVE!’


Visitcardiff.com

• Consumer-friendly feel

• Engaging blog content

• 1 million unique visitors

• Top international traffic: USA, France, Germany, Ireland, Australia, Spain, Italy, Canada

• Visitors access the site on-the go at key decision making times.


Visitcardiff.com

• Popular search terms which are sign posted to our website: What's on, Things to do, Accommodation Food and Drink, Events

• This makes Visitcardiff.com a logical choice for any business associated within this key sector to profile themselves.

• Our events page takes 20% of our traffic and submitting event listings is a lucrative benefit for our members.


Cardiff Convention Bureau

Meetcardiff.com Promotes Cardiff as a business tourism destination to meeting and event planners.

• Members receive a venue listing on meetcardiff.com and a free impartial venue finding service through the Cardiff Convention Bureau

• Work with global brands to secure accommodation for major events.

• Work closely with Cardiff Hoteliers Association

• Develop digital marketing campaigns to showcase the region.

• Cardiff is the 8th best conference destination in the UK

• NASUWT, NUT & Physiological Society 1200+ delegates

• Cardiff Convention Bureau has secured a discounted day delegate rate with Great Western Rail.


Visit Cardiff Marketing Strategy

• We facilitate your content through visitor experience itineraries, blog content, major events web pages and theme guides.

• This content is then marketed to our databases through monthly e-newsletters and targeted e-blasts. We currently have 20K leisure subscribers and a trade database of 4K.

• Our Blog receives 100K page views annually.

• Members have access to our influential lifestyle bloggers network.

• And we have noticed a significant increase in a venues listing if it has a review article on the blog.


Social Media

• We continually supply fresh and up to date info to suggest to visitors what to see, eat, drink and where to stay.

• Our channels have a large national and international following.

• We craft content around your product, suitable for each channel and promote this to a tailored audience based on sex, location and interests.

• You gain exposure to audiences which you're unable to reach via your own accounts.


65K Combined Following

Social Media

Visit Cardiff is your window to the world. Use it.


Cardiff Visitor Card

Our Visitor card is the key to the city.

The page takes over 25,000 page views annually.

We sell it in bulk to overseas group tour operators and have plans to incorporate a travel pass with it.

This is a further benefit for our members, through more advertising and increasing footfall to your venue.



Networking Events

• Often cited as the top advantage • Great opportunity to meet with other local businesses. • We host four official events every quarter which

include speed networking activities, socials and quizzes.

• We host spotlight sessions where our members can present their business to the other members.

• We also have speakers who provide guidance on how to benefit from the major events taking place in the city.

• Previous event speakers include City of the Unexpected and and Volvo Ocean Race.


The Tourist Information Center

• The TIC is designed to help tourists make the most out of their time in Cardiff.

• Our multilingual, friendly and knowledgeable staff can provide local info, maps and recommendations about Cardiff and the wider Wales area.

• An added benefit for members is selling tickets for your business whether its attractions, transport, tours & guiding


Travel Trade • Visit Cardiff participates

in over 12 trade exhibitions each year with the aim of enhancing existing tours to Cardiff and introducing Cardiff as a must see destination to new programs.

• We work with tour operators, travel agents, coach operators, professional conference organisers and event management companies.

• Members have the opportunity to co exhibt or receive full representation via our media pack and itineraries which we prepare.


Travel Trade Events & Exhibitions we attend

Business Events – B2B Date Event Location Jun 2016 The Meeting Show UK Olympia London August 2016 C&IT Agency Forum London Sept 2016 Square Meal London Feb 2017 C&IT Corporate Forum London tbc Feb 2017 BNC Global Event Show London tbc March 2017 C&IT Association Forum London tbc # March 2017 GANG Event Cardiff Travel Trade, Group & leisure events : B2B2C Date Event Location 11 October 2016 VIBE London London 13 October 2016 VIBE Cardiff Cardiff 7-9 Nov 2016 World Travel Market ExCel, London Jan 2017 Britain and Ireland Marketplace (BIM) tbc 2-3 March 2017 Explore GB Brighton 22-23 March 2017 British Tourism & Travel Show NEC, Birmingham


Marketing Campaigns

#Cardiffis has received over 100,000 page views in the

Our 21 city blogs are updated seasonally and are continually developing new themes.

Monitor and use the hashtag -

#Cardiffis has 700K reach on social media.

Where does your business fit into the #Cardiffis marketing campaign?


Cultural Concierge

Cardiff is home to national institutions and we wanted to highlight this.

A collaborative project with Media Wales which gets under the skin of Cardiff's cultural offering.

We developed an interactive map, and each venue has its own short informative film.

The web page features did you know facts, upcoming cultural events and profiles Cardiff's creative venues.

www.visitcardiff.com/culture


#Cardiffis Uncovered

Visitcardiff.com/cardiffisuncovered

• Music and Urban

• Food and Drink

• Sports and events


#Cardiffis Uncovered


UEFA Champions League Final Social Media Campaign • We're working with Working

Word PR to make sure Cardiff's story is told and its voice is heard ahead of the finals in June.

• Cardiff Legends Linked to Visit Wales' thematic Year of Legends, we're searching for people's favourite place, person, unsung hero and story which is specific to Cardiff.

• To get people sharing their nominations we've created two videos: a leopard on the animal wall and Renoir's blue lady. Complete with Cardiff and French accents

• Join in today and tag your nominations with #Cardiffis

• Help us tell Cardiff's Story to the word.


MeetCardiffCapitalRegion.com


#ChooseCardiff wins fDi Strategy Award • We produced a range of marketing

collateral with tag lines such as "Closest Capital to London" and "Fastest Growing City."

• We took over Paddington Station

• Developed the #ChooseCardiff hashtag which has enjoyed a brief stint as a Twitter trending topic and continues to be used by our partners and stakeholders.

• In the inaugural fDi Strategy Awards 2016 which is the Financial Times magazine, Invest in Cardiff took prestigious honours, with the Social Media Marketing Award for the Choose Cardiff Campaign


Visit Cardiff Members Checklist

• See Visitcardiff.com as a hub

• Share all of your rich content with us

• Distribute the wider visitor information

• Adopt the Visit Cardiff hashtags in your social media strategy

• Be a part of the Cardiff story

• Utilise the Visit Cardiff blog


Membership Pricing 2017-18

Visit and Meet

• Large Conference Venue & attraction £1200

• Conference Hotel & Venue £750

Visit

• Premium Listing £400

• Charity, seasonal and sole operators £295

Early Bird Offers are availabe at the VCN Stand


visit cardiff network51h2lc4n573ga5bh382hhw1s-wpengine.netdna-ssl.com/wp... · 2017-09-07 ·...

Documents