visit york tourism conference 2012 - gillian cruddas' presentation
DESCRIPTION
Visit York's Chief Executive Gillian Cruddas goes through the Highlights of 2012 and the opportunities for 2013 at the Visit York Tourism Conference 2012TRANSCRIPT
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Highlights & 2013 OpportunitiesGillian Cruddas MBE Chief
Executive
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Visitor Trends
Hotel room occupancy to the end of September is up 2% compared with 2011, now at 80%.
Average room rates are up 1%, to £78.23
Conference day delegates up 1%
Occupancy (to end Sep)76%
78%
80%
Accommodation
Average Room Rates (to end Sep)£77.40£77.50£77.60£77.70£77.80£77.90£78.00£78.10£78.20£78.30
2012 2011 2010
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Visitor Trends
1.85 million visitors through the doors of the big eight attractions, to the end of September 2012.
7.6% lower than 2011 but equal to 2010.
City centre footfall is 5% lower than last year.
Visitor Numbers (to end Sep)1750000
1800000
1850000
1900000
1950000
2000000
Attractions
2012 2011 2010
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York Pass
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Outdoor Campaigns
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Home of Chocolate
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Group Travel Organisers Association
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Exhibitions & Trade Shows
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Visit York PublicationsOver 1.3 million guides distributed worldwide.
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Business Tourism
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Public Relations
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VisitorInformationCentre
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DigitalMarketing
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Member Events
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Award Winning York
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2012/13 Campaigns
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Wrapped Up – 3D Advert Convent Garden
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From York Minster to WestminsterShowcasing York in London : 13th March
2013
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AirlinePartners
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VisitYork.orgNew website launched Nov ‘12
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Tuck in. There’s plenty to go
around...York Wrapped Up – Special Offers
Romantic Heritage
Website advertising & e-commerce
Spring / Summer Campaign
York Minster to Westminster
Exhibitions
York Pass
Shop window to ½ million visitors
Member Events
Sponsorship
2013 OpportunitiesGet your slice of the cake!
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Thank you!Let’s work together to sharpen
York’s competitive edge...
...but let’s have some lunch first!
@visityorkbiz #vyconference2012