visitor-oriented museum

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  • 1. (Visitor-oriented museum)

2. (visitor Services) 3. () 4. ? : 5. ?Actual visitors ? ? Profile? ? Potential ( )visitors Virtual visitors 6. () 7. (attendance counts) (visitor surveys) : ? ( ) ? ? ( ) ? 8. ? ? ? ? ? ? ? ? 9. 10. (MUSEUM EXPERIENCE MODEL) (Personal Context) (Physical (Socio- Context) cultural Context) 11. FRONT-END EVALUATION , ( , )FORMATIVE EVALUATION , / / SUMMATIVE EVALUATION ,/ / / ( ) 12. 13. (Observation methods) 14. TIMING AND TRACKING APPROACH Attracting Power Holding Power (Power of Attendance) - Timing 15. TIMING AND TRACKING 16. ( TRACKING AND TIMING)Wolf and Tymit (1978) Veron and Lavasseur (1989)The commuter The nomadThe cafeteria type The VIP 17. 18. (VDO) 19. TRACKING AND TIMING ( ) 20. (Language-based methods) 21. GENERIC LEARNING OUTCOMES (GLOS) Knowledgeandunderstanding Action,behavior,Skills progressionGLO Enjoyment, Attitudes and inspiration, valuescreativity 22. 23. 24. 25. (1/3)(/) , (onsite, mail,email), , (demographic profile, front-end evaluation, , 26. (2/3)Pre- and post- test , 27. (3/3) ( ) 28. 29. : : 30. KELINGROVE MUSEUM AND ART GALLERY INGLASKOW ( ) ( ) () () 31. (?) (orientation) (, audioguide ) 32. MAYFLOWER EXHIBITS X X X(Enhance and facilitate interpretative process)X X X(Increase knowledge and change attitude)X X X(Increase visitor satisfaction)X X(Control visit flow) 33. RUTLAND DINOSAUR GALLERY / ? ?? ? (follow-up work) ? ? ? ? ? ? (/) ? ? ? 34. / ?() ? () ? ? ? ? ? ? ? ? 35. (!) Rutland Dinosaur? ? ? Rutland Dinosaur ? ) ) ) Leicestershire ) ) ) ) 36. -- , 37. Wow! Is it real? Thisone is my favorite. Whats this ? ? ( ) / , , , , , / , 38. (1/2) // (cultural groups) - (socio-cultural groups) 39. (2/2) (Falk and Dierking, 1995 : 20-1)

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